One certain lesson from 2020 for everyone was that no one could predict the...
PR Strategy
Although it’s not an easy fact to accept, it’s still true: B2B newsletters aren’t...
Public relations used to be rather simple. Draft and send out a press release...
Among the things that spiked on the internet during the pandemic, as increasing numbers...
Almost as popular as websites, but with the potential of a lot more credibility...
Connecting with a target audience on social media requires forethought, tact, and care. Often,...
Everyone makes mistakes. It’s a cliché, but it’s also a fact. And those mistakes...
Public relations campaigns help individuals or businesses build positive reputations through different paid and...
With 2020 winding down, what’s in store for content marketing in 2021? While we...
PR crises affect companies uniquely. That’s because different crises have different impacts, and different...
By 2023, eMarketers projects that Twitter users in the U.S. alone will hit 53.6...
The landscape in both B2B and B2C industries is evolving, and brands must adapt...
Everyone needs an approval process, because generally, more people focusing on one task and...
One of the main differences between successful and unsuccessful companies is the customer experience...
COVID-19 has brought about many changes and affected many things this year, including customer...
When businesses are creating their marketing strategies, they have to make a decision on...
Many B2B marketers weren’t prepared for COVID-19. Then again, who was? Then, when a...
In the last few years, there has been a big rise in businesses utilizing...
In the past few years, one of the most popular marketing channels in both...
With a billion users going on Instagram each month, marketers need to keep up...