Ronn Torossian, 5WPR Founder

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company’s growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O’Dwyers, one of Inc. Magazine’s Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year.

With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries.

Torossian is known as one of the country’s foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller.

Torossian’s strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine’s Most Influential New Yorker, and a recipient of Crain’s New York Most Notable in Marketing & PR.

Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape.

Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.

5W Public Relations consumer PR team has recently released our annual Consumer Report 2024.

Checkout a snippet of the full Report

The need to stay on top of work and in touch with
each other in a world made virtual by the
pandemic has convinced many consumers that
they can’t scrimp on effective tech—the category
was named the most likely splurge by all age
groups. Getting and staying healthy was also
important for most people we surveyed.

The remaining top categories for splashing the
cash were a mixture of home comforts designed
to make time spent indoors more appealing; and
social experiences, as we continue our attempts
at returning to normalcy.

Despite widespread scientific advice about
staying fit to fight the pandemic, and at a time
when many people were unable to access gyms
or even venture outdoors due to lockdowns,
consumers were most likely to save money on
fitness activities and equipment.

Other areas have yet to see a resurgence of
splurging as people continue to feel their way into an
uncertain future. These categories include cosmetic
procedures, clothing & fashion, and travel &
experiences.

The top splurges and saves of 2022 mirror our
previous report in 2021, suggesting that as products
in these areas continue to evolve, consumers will
continue to spend.