February 24, 2024

5W Public Relations: 5W PR Blog

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Ronn Torossian, 5WPR Founder News

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals.

Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 250 professionals in the company’s headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions.

Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR.

Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller.

A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities. Ronn Torossian Named to Crain’s 2021 Notable in Marketing and PR List.

5W Public Relations consumer PR team has recently released our annual Consumer Report 2022.

Checkout a snippet of the full Report

The need to stay on top of work and in touch with
each other in a world made virtual by the
pandemic has convinced many consumers that
they can’t scrimp on effective tech—the category
was named the most likely splurge by all age
groups. Getting and staying healthy was also
important for most people we surveyed.

The remaining top categories for splashing the
cash were a mixture of home comforts designed
to make time spent indoors more appealing; and
social experiences, as we continue our attempts
at returning to normalcy.

Despite widespread scientific advice about
staying fit to fight the pandemic, and at a time
when many people were unable to access gyms
or even venture outdoors due to lockdowns,
consumers were most likely to save money on
fitness activities and equipment.

Other areas have yet to see a resurgence of
splurging as people continue to feel their way into an
uncertain future. These categories include cosmetic
procedures, clothing & fashion, and travel &

The top splurges and saves of 2022 mirror our
previous report in 2021, suggesting that as products
in these areas continue to evolve, consumers will
continue to spend.

Ronn Torossian Podcast Episode on How to Build a large independent PR agency