October 5, 2022

5W Public Relations: 5W PR Blog

Public Relations Insights from Top PR Firm 5W Public Relations

Marketing Tips for Success

Marketing is a core element of any business, and without marketing campaigns, most businesses don’t achieve the success they desire.

For companies that are looking to improve their marketing, there are specific strategies they can implement; tips that even the top marketers around the world have been using for years.  

Boosted Posts 

The content that companies share on their social media channels no longer has the organic reach that it used to.

Fortunately, plenty of social platforms has introduced a feature called Boosted Posts, where companies can invest in their content to get their message heard by a larger audience.

According to some reports, Facebook has only been showing content from companies about 6 times to their followers.

However, when a company boosts its posts on the platform, it can reach thousands of potential consumers, who both do and don’t follow the business at the same time.  

Data Collection 

One of the cheapest CPM rates that companies can get is on Facebook’s advertising platform. Facebook’s platform also allows companies to create ads to test their efficiency in real-time, and to adjust them according to the latest data they’ve generated from consumers.

Companies also get the ability to duplicate their ads and change single specific elements of them for each duplicate ad they create.

Then, all of the elements of the ads that performed well can be put together, so companies can create a single, extremely efficient ad that can convert thousands of consumers. 

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Providing Value 

One of the biggest PR and marketing secrets of promotional campaigns is giving value both to outlets and to consumers.

Most people are no longer interested in listening to promotional messages from businesses and are a lot more interested in valuable information that can help them achieve success in a particular area.

When companies think about the needs of consumers first, instead of a company’s own bottom line, they generate more success in terms of brand awareness, conversions, and sales.  

Short Headlines and Subjects 

Email marketing efforts can be almost immediately improved simply by reducing the subject lines or headlines to a single word.

That’s a word that companies need to choose very carefully because it should make them curious enough to open the message they’ve received, while also being relevant to what the business is doing.

With the right opening word, a company’s email open rates can easily skyrocket.  

Ads in Keywords 

Lastly, companies that are creating paid advertising campaigns can use a number of keywords for a single ad.

However, this isn’t a good way to invest in advertising. Instead of doing that, businesses should be creating specific ad groups, and every ad in them should be targeting a single keyword.

Then, companies can create several ads for a single keyword, learn which one has the best performance, and then utilize that ad in the future.