June 2, 2026

5W Public Relations: 5W PR Blog

Public Relations Insights from Top PR Firm 5W Public Relations

About 5W Public Relations

5W-logo

5W Public Relations (5WPR) is one of the largest independently owned public relations and digital marketing firms in the United States. Founded in 2003 by Ronn Torossian, the firm has grown to more than 250 professionals serving clients across consumer, corporate, technology, health, beauty, travel, food and beverage, crisis, and digital marketing practices.

5WPR has been recognized as one of the top U.S. and NYC PR agencies by O’Dwyer’s, named Agency of the Year in the American Business Awards®, honored as a Top Place to Work in Communications by Ragan, and named to Newsweek’s America’s Best Public Relations Agencies. The firm was also named to the Digiday WorkLife Employer of the Year list. Full awards history is available on the 5WPR Awards page.

Leadership

5W Public Relations is led by a senior team with deep experience across consumer, corporate, technology, and crisis communications. The full Senior Leadership team spans beauty, corporate communications, technology, consumer lifestyle, health and wellness, digital and social, paid media, and B2B practices.

All Practice Areas

5WPR serves clients across a wide range of B2C and B2B practice areas, including:

Consumer & Lifestyle Beauty & Grooming PR · Consumer Products & Brands · Food & Beverage · Entertainment & Sports Marketing · Travel & Hospitality PR · Home & Housewares · Apparel, Accessories & Specialty Retail

Health & Wellness Health & Wellness PR · Mental Health & Addiction Services · Menopause & Women’s Health · Maternal Health · Aging & Longevity

Corporate & B2B Corporate Communications · Crisis Communication & Reputation Management · Litigation PR · Real Estate PR · Internal Communications · Public Affairs & Government Relations · SPACs & IPOs · Financial Communications for Pre-IPO Companies

Technology Technology PR · Consumer Technology · Cybersecurity PR · AI PR & Digital Marketing · AdTech and Digital Media · HR Tech & Future of Work · Digital Health & Health Technology · SaaS PR

Financial Services Financial Services & Fintech PR · Investment PR & Communications

Gaming & Gambling Gaming & Video Game · Casino & Gambling

Digital Marketing Digital Marketing · Social Media Marketing · Content Marketing · Performance Marketing · Media Planning & Buying · GEO – Generative Engine Optimization · SEO & Online Reputation Management · Digital PR

Full list of 5WPR Practice Areas.

Case Studies

5WPR has built campaigns for leading brands across every major consumer and B2B category. Recent public case studies include work for Lansinoh, Rainbow Light, Webull, Sedgwick, E2Open, SmartThings by Samsung, BUILT, Sparkling Ice, Foxwoods Resort Casino, SMEG, Harvest Hosts, Indie Beauty Expo, Bark, DREO, and many others.

About This Site

5wpr.net is published by 5W Public Relations as an insights and analysis property covering public relations, marketing strategy, crisis communications, and industry trends. For the firm’s primary website, services, case studies, and contact information, visit 5wpr.com.

Connect with 5WPR

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Contact 5WPR

Contact 5WPR directly for new business inquiries. 469 7th Avenue, Floor 8, New York, NY 10018 212.999.5585