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Public Relations Insights and Updates from NYC PR Firm 5W Public Relations

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  • Monetizing Email Newsletters

    Monetizing Email Newsletters

    • Posted on January 14, 2021January 19, 2021

    Although it’s not an easy fact to accept, it’s still true: B2B newsletters aren’t as popular as B2C ones. According to research, the former actually have about a 20% average open rate, unlike the latter, which has only 18.8%. Yet,…

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  • The Changed Digital Consumer

    The Changed Digital Consumer

    • Posted on January 11, 2021January 11, 2021

    Previous studies and articles reported on how the digital consumer landscape has been changing since the pandemic. Here’s the latest update based on an analysis of several recent McKinsey research studies. Because of lockdowns and quarantines, digital shopping increased and…

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  • TikTok for Public Relations: What is Tik Tok, and Can it be Used for PR?

    TikTok for Public Relations: What is Tik Tok, and Can it be Used for PR?

    • Posted on January 1, 2021January 4, 2021

    The past couple of years have seen the rise of a brand new social media platform that’s been adopted mainly by the younger generations, and while plenty of people were waiting for the platform’s popularity to dial down, with over…

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  • Instagram Stories: Implementing an IG Story in Your PR Strategy

    Instagram Stories: Implementing an IG Story in Your PR Strategy

    • Posted on December 31, 2020December 31, 2020

    One of the best features that Instagram has implemented into its platform in recent years is Instagram Stories, which can create great opportunities for building brand awareness, growing engagement, and driving sales for businesses. For businesses to really know whether…

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  • Virtual is Here to Stay

    Virtual is Here to Stay

    • Posted on December 29, 2020December 29, 2020

    “The radio and the telephone and the movies that we know may just be passing fancies and in time may go” are lyrics Ina Gershwin wrote to “Love is Here to Stay” after her noted composer husband passed before completing…

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  • Catching the Next Wave

    Catching the Next Wave

    • Posted on December 22, 2020December 22, 2020

    “You can’t stop the waves, but you can learn to surf,” said Jon Kabat-Zinn, founder of the Stress Reduction Clinic. When it comes to preparing for the new normal, many marketers are trying to anticipate the next wave to surf.…

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  • UX or UI?

    UX or UI?

    • Posted on December 15, 2020December 22, 2020

    Online holiday sales are booming because of the pandemic and throngs of customers crowding digital platforms. But once the new year begins and we begin returning to a new normal, what can marketers do to maintain as much momentum as…

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  • Teamwork More Than Ever

    Teamwork More Than Ever

    • Posted on December 8, 2020December 8, 2020

    COVID-19 has been blamed for a long list of things and has caused numerous changes in the workplace. Among the latter is the deployment of employees to remote positions. A month before the pandemic was declared, FlexJobs reported that 4.7…

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  • “Location, location, location” – why it matters

    “Location, location, location” – why it matters

    • Posted on December 2, 2020December 2, 2020

    That familiar phrase was coined in 1944 by the founder of Land Securities, one of the UK’s largest property companies at the time. Because of the pandemic, that’s even truer today for brands, and especially grocers, as millions of people…

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  • Converting to Win

    Converting to Win

    • Posted on November 30, 2020December 2, 2020

    In football, conversions can make a difference in winning, losing, or tieing with an opponent. And while fans of conferences like the Big Ten won’t be seeing their favorite teams on the gridiron this fall, brands that successfully convert visitors…

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  • PR & Search Engine Visibility

    PR & Search Engine Visibility

    • Posted on November 23, 2020November 23, 2020

    Public relations used to be rather simple. Draft and send out a press release or produce a novel event that attracted thousands of folks. And then Google came along with an exciting array of possibilities for PR folks to demonstrate…

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  • Brand Reputation

    Brand Reputation

    • Posted on November 17, 2020

    In 1986, when then-President Ronald Reagan repeated the old phrase, “I’m from the government, and I’m here to help,” he wasn’t enlisting support or elevating the federal reputation government. As an opponent of big government, he was likely to be…

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  • “How to” Get Found

    “How to” Get Found

    • Posted on November 13, 2020November 17, 2020

    Among the things that spiked on the internet during the pandemic, as increasing numbers of people were homebound, were searches for products to purchase online. Searches for “how-to” were also popular as more people cooked at home and tried different…

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  • Blog: A Good 4-Letter Word

    Blog: A Good 4-Letter Word

    • Posted on November 11, 2020November 17, 2020

    Almost as popular as websites, but with the potential of a lot more credibility are blogs. Why? Besides having their own search engines, forums, and even ad directories, blogs are a way of reaching audiences with credible personal messages from…

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  • Crisis Communication Tips to Timely Responses Through Social Media

    Crisis Communication Tips to Timely Responses Through Social Media

    • Posted on November 7, 2020November 4, 2020

    Connecting with a target audience on social media requires forethought, tact, and care. Often, when a crisis erupts, pressure hits an all-time high, leaving companies wondering what to say when their brands’ future is uncertain. The scenario is worsened when…

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  • When the Boss Messes Up… What Next?

    When the Boss Messes Up… What Next?

    • Posted on November 4, 2020

    Everyone makes mistakes. It’s a cliché, but it’s also a fact. And those mistakes always have consequences. When people have more power and authority, their mistakes typically have greater, more far-reaching consequences. This is why so many people are tempted…

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  • Lifestyle PR: Best Public Relations Campaigns

    Lifestyle PR: Best Public Relations Campaigns

    • Posted on November 2, 2020

    Public relations campaigns help individuals or businesses build positive reputations through different paid and unpaid communications, including in-person engagements, traditional media, and social media. Famous public relations campaigns help brands grab attention while achieving specific brand objectives. Often, campaigns stand…

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  • Content Marketing in 2021

    Content Marketing in 2021

    • Posted on October 28, 2020October 26, 2020

    With 2020 winding down, what’s in store for content marketing in 2021? While we can’t do anything to predict or prevent a second wave of COVID-19, we can prepare the best content marketing plans for our brands. Content Marketing World…

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  • PR Crisis: Handling, Avoiding, and Fixing Crisis

    PR Crisis: Handling, Avoiding, and Fixing Crisis

    • Posted on October 26, 2020

    PR crises affect companies uniquely. That’s because different crises have different impacts, and different companies have different responses to crises. With some firms being smart with their responses, others are equally disastrous in PR crisis management. Regardless of an organization’s…

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  • What Direction Are Twitter Users Headed In?

    What Direction Are Twitter Users Headed In?

    • Posted on October 20, 2020

    By 2023, eMarketers projects that Twitter users in the U.S. alone will hit 53.6 million. That projection was made in February 2019, more than a year before the pandemic was declared, and is now expected to be even larger with…

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