Public Relations Insights and Updates from NYC PR Firm 5W Public Relations
Many B2B marketers weren’t prepared for COVID-19. Then again, who was? Then, when a pandemic was declared, what suddenly disappeared was one of the main tools employed by B2B marketers, the trade show. Their second tool, in-person visits, was severely…
In the last few years, there has been a big rise in businesses utilizing influencers’ audiences to market their products or services. This type of marketing has itself had ups and downs. However, influencer marketing is an incredibly effective tactic…
In the past few years, one of the most popular marketing channels in both B2C and B2B brands has become influencer marketing. The great thing about it is that every industry has a set of influencers, and practically any business…
With a billion users going on Instagram each month, marketers need to keep up with the growing market potential. Like everything else these days on social media, things are changing every so quickly, Instagram not excluded. Here are some of…
With so many people quarantined and relying on their cell phones and laptops because of COVID-19, tech company leaders had to have been pleased with the results of the latest technical content marketing study sponsored by IDG Communications. The 10th…
What’s the most popular social media channel for shopping? Hands down, according to Ignite Visibility, it’s Pinterest! Earlier this year, the digital marketing agency reported that Pinterest drove 33% more traffic to shopping sites than Facebook, 71% more than Snapchat,…
Business customers are no different than retail consumers. They, too, expect superior customer service, and the line between the two will likely be disappearing. A recent survey by Salesforce revealed that personalized engagement is expected by 72% of business buyers,…
Returns are a disease that will cost U.S. companies $550 billion this year, according to data research company Statista. This is 75% more than just four years ago. Statista says those numbers don’t include the cost of restocking or inventory…
Based on earlier reports after the start of the pandemic, consumer attitudes and habits have changed. What does this portend for companies like Christmas Central, which receives 75% of its annual revenue from holiday sales? This online merchant that also…
Washington’s NFL team is no longer the Redskins, and, in major league baseball, the Cleveland Indians have moved away from anything that reminds fans of the heyday of Chief Wahoo. So, that had many sports fans and sports media figures…
If country music group Lady Antebellum believes that skyrocketing popularity is tied to the name changes Douyin aka “Musical.ly” went through before settling on Tik Tok, it may need to think twice about its recent name change to Lady A.…
As all marketers know, customer centricity is paramount all the time and the pandemic put an exclamation point on “paramount.” With more people self-isolating, 52% of brands increased their customer budgets between March and June of this year, according to…
Big-name companies are coming out hard against what they describe as “toxic” behavior among their employees, especially those in a leadership position. The public statements reflect shifting cultural norms and expectations that all brands should keep in mind when setting…
Much has been written lately about the state of influencers since the pandemic, particularly the move of many brands from celebrity to micro and macro influencers for B2C industries. Micro influencers have between 500 to 10,000 followers while macro influencers…
Take Part in Critical Trade Events Trade events such as The Inspired Home Show and the Kitchen & Bath Industry Show offer great opportunities to announce new products and introduce the brand to the press. They also offer great networking…
A PR crisis can have many different results. In the case of an ongoing PR issue, where continual or frequent headlines create consumer doubt, a situation emerges that can be sufficiently described by what Facebook executive Neil Potts, recently called…
Going through a PR crisis can cause serious reputational damage to any business or individual. There have been plenty of cases where there has been a potential for all the events to spiral out of control and lead to a…
One of the nation’s largest wireless carriers, T-Mobile, suffered an outage recently, leading frustrated customers across the country to share their raw and unedited thoughts about the failure of service on social media. Countless customers complained that they were not…
The news cycle tends to move at a lightning speed these days. There used to be a time when a crisis could last weeks, or even months because businesses could only update the information on a daily basis. However, those…
Some people think that litigation PR is simply writing a statement or some sort of press release as a response to a lawsuit that an individual or an organization is involved with. Or perhaps even a press conference outside the…