Pandemic Marketing For Cleaning Companies
As the local and federal governments and health officials battle to contain the spread of the new Coronavirus, COVID-19, a
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Communicating the Unprecedented: Pennsylvania Closes Down
Workers and residents of the state of Pennsylvania found out last week where the line between “essential” and “non-essential” businesses
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Marketing Trends for the New Decade
Throughout the last decade, the technology industry has taken immense strides, which, in turn, has influenced and changed all other
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Using Digital PR to Define a Brand
Read any “how to” article or guide on digital PR these days, and sooner rather than later, expect to run
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Airlines Gives Frustrated Travelers a Reason to Smile
Ever since the outbreak of the coronavirus went international, it has been a frustrating and challenging time for companies in
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Dunkin Gets Both Sides of the Meatless Debate Talking
Dunkin Donuts is continuing a very successful transition from “Donut Store” to “All Day Breakfast Stop,” with its latest digital
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PG&E Excoriated for “Ghastly” Safety Record
Ten years ago, a pipeline exploded, causing a massive fire that devastated the suburban neighborhoods in San Bruno, California. Eight
Read more‘Valen of Wicked’s’ Hamed Wardak
As a child, Hamed Wardak grew up fairly gifted and showed a lot of promise with a unique intellectual prowess.
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Conversion Rates Matter
When it comes to professional football, the normal conversion rate for an extra point is nearly 100%, but drops to
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The Future of LinkedIn and B2B
“The future is much brighter than the past. You just have to find the light switch.” So says Debasish Mridha,
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Unbelievable Social Media Marketing Stats
Influencer marketing is a hugely popular PR and marketing tool in today’s digital world. But just how effective is it?
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“Joining allows you to get linked (or connected) in(to) your professional network, hopefully providing you with more access to more
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What are the principles of marketing?
Every business leader will have her or his own definition of marketing, peppered with the right jargon and punctuated with
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Don’t Have a Digital Marketing Plan? Start Here
The need for a digital marketing plan is becoming increasingly self-evident, but the idea of venturing into new territory has
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What Is The Purpose Of Influencer Marketing?
Cruise around on Instagram and YouTube these days, and it seems like everyone wants to be an influencer. Sharing “hot
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HOW DO I BECOME AN INFLUENCER?
If a brand could get a return of more than 500% for every dollar spent on influencer marketing, why wouldn’t
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The U.S. Opera Industry Needs a PR Reset
When it comes to opera, controversy is supposed to play out on the stage, for the entertainment of audiences and
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Spotify Plans to Jettison Political Ads
Ever since allegations of “political meddling” on social media emerged during the 2016 election, brands in the social media sector
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Christmas Card Maker Denies Using Slave Labor
In Britain, readers of the Sunday Times were greeted with a story that would dampen their Christmas spirit. According to
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How Prepared are You for a PR Crisis?
The foundations for the best and most effective crisis PR plans are not made in the heat of the moment.
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