Public Relations Insights and Updates from NYC PR Firm 5W Public Relations
Remember back in the 1980’s when Walmart Founder Sam Walton introduced the concept of greeters at their stores as a way of not only branding the giant retailer, but also identifying its culture? With their recognizable vests, greeters would stand…
Remember the often-repeated phrase, “Trust me. I’m from the government and I’m here to help?” While those lines were initially intended to draw laughs, the annual Edelman Trust barometer wasn’t chuckling when a survey it conducted between October and November…
Baseball has its World series and amateur sports, the Olympics. How about a KPI Bowl for marketers? What is there to recognize brands that excel and should be given a gold medal on a pedestal? Sports have agreed-upon standards on…
The best marketing campaigns aim to turn the new and returning customers into brand advocates, as word of mouth marketing is one of the most efficient ways to advertise products or services. That’s why more and more brands and corporations,…
As the second most popular car rental company in 1962, Avis rolled out an advertising campaign based on the theme of, “When you’re only number two, you try harder.” It was an effort to keep up with Hertz, the leader…
The best speakers understand that knowing how to read their audiences right away and throughout their presentation is invaluable if they’re going to achieve the greatest success in getting through to them and swaying them in one manner or another.…
One certain lesson from 2020 for everyone was that no one could predict the future. Although everyone is hoping that the new year is going to be better than the last, one thing we can certainly see coming, and that’s…
After the social upheavals of 2020 and the pandemic, nowhere has a manager’s role been so valued than in the workplace. For companies navigating the chaos of COVID-19 and efforts for improving equality at work, managers have been handed even…
Although it’s not an easy fact to accept, it’s still true: B2B newsletters aren’t as popular as B2C ones. According to research, the former actually have about a 20% average open rate, unlike the latter, which has only 18.8%. Yet,…
Previous studies and articles reported on how the digital consumer landscape has been changing since the pandemic. Here’s the latest update based on an analysis of several recent McKinsey research studies. Because of lockdowns and quarantines, digital shopping increased and…
The past couple of years have seen the rise of a brand new social media platform that’s been adopted mainly by the younger generations, and while plenty of people were waiting for the platform’s popularity to dial down, with over…
One of the best features that Instagram has implemented into its platform in recent years is Instagram Stories, which can create great opportunities for building brand awareness, growing engagement, and driving sales for businesses. For businesses to really know whether…
“The radio and the telephone and the movies that we know may just be passing fancies and in time may go” are lyrics Ina Gershwin wrote to “Love is Here to Stay” after her noted composer husband passed before completing…
“You can’t stop the waves, but you can learn to surf,” said Jon Kabat-Zinn, founder of the Stress Reduction Clinic. When it comes to preparing for the new normal, many marketers are trying to anticipate the next wave to surf.…
COVID-19 has been blamed for a long list of things and has caused numerous changes in the workplace. Among the latter is the deployment of employees to remote positions. A month before the pandemic was declared, FlexJobs reported that 4.7…
That familiar phrase was coined in 1944 by the founder of Land Securities, one of the UK’s largest property companies at the time. Because of the pandemic, that’s even truer today for brands, and especially grocers, as millions of people…
In football, conversions can make a difference in winning, losing, or tieing with an opponent. And while fans of conferences like the Big Ten won’t be seeing their favorite teams on the gridiron this fall, brands that successfully convert visitors…
Public relations used to be rather simple. Draft and send out a press release or produce a novel event that attracted thousands of folks. And then Google came along with an exciting array of possibilities for PR folks to demonstrate…
In 1986, when then-President Ronald Reagan repeated the old phrase, “I’m from the government, and I’m here to help,” he wasn’t enlisting support or elevating the federal reputation government. As an opponent of big government, he was likely to be…