Public Relations Insights from NYC PR Firm 5W Public Relations
2020 was a year in which consumer trust and tailored communications were more important than ever in attracting and keeping customers. Influencers, too, had a vital role in both, so much so that their global reach rose 57% in 2020…
Having a strong digital presence is essential for both brand new and established businesses. That’s because most consumers prefer learning about local businesses online. In fact, about 70% of shoppers have stated how important the ability to shop in-person or…
When actor Clint Eastwood referred to marriages being made in heaven and added, “….but so are thunder and lightning” he certainly wasn’t referring to partnerships between brands. Some, like Doritos and Taco Bell or GoPro and Red Bull have leveraged…
One of the many victims of the pandemic was trade shows where companies could show off their products and woo buyers. A spokesperson for Classic Exhibits told MSN last October that they annually averaged about 2,000 shows that contributed $1.2…
One of the worst things a reporter wants to hear from someone they’re trying to interview is, “No comment.” Not only does it shut the interview down right away, but it abruptly stops the flow of any information that could…
By 2022, due to privacy concerns, third-party cookies, which have been guiding brands’ digital marketing strategies for over two decades, are going to be phased out. Plenty of marketers are in a frenzy over this upcoming change, because that small…
One of the best ways for companies to generate leads is through content marketing, as, according to research, businesses are able to get as much as three times more leads, compared to traditional marketing efforts, at a much lower cost.…
The sheer number of stories that are published every single day on the internet is insurmountable, between all the different articles, blog posts, and more. Last year alone, more than 70 million blog posts were shared on WordPress every month.…
Thanks to social media, 64% of American consumers feel empowered today to share their feelings, both good and bad, with brands. That was one of the findings of a survey of more than a thousand American adults last December by…
The pandemic changed just about everything for everyone, including both buyers and sellers in the B2B world. Virtual trade shows instead of in-person. Zoom calls in place of face-to-face meetings. With that also came changes in how sales and purchasing…
Like scouts who observe their opponents, marketers who successfully conduct and interpret competitive analyses will not only succeed in keeping up with their competitors but also beat them. A well-done analysis not only identifies internal areas where a brand can…
Scientists believe the attention span of a goldfish is nine seconds compared to eight for the average person. That goldfish had a longer attention span than people was one conclusion of a report by Digital Information World. Some observers blame…
Remember back in the 1980’s when Walmart Founder Sam Walton introduced the concept of greeters at their stores as a way of not only branding the giant retailer, but also identifying its culture? With their recognizable vests, greeters would stand…
Remember the often-repeated phrase, “Trust me. I’m from the government and I’m here to help?” While those lines were initially intended to draw laughs, the annual Edelman Trust barometer wasn’t chuckling when a survey it conducted between October and November…
Baseball has its World series and amateur sports, the Olympics. How about a KPI Bowl for marketers? What is there to recognize brands that excel and should be given a gold medal on a pedestal? Sports have agreed-upon standards on…
The best marketing campaigns aim to turn the new and returning customers into brand advocates, as word of mouth marketing is one of the most efficient ways to advertise products or services. That’s why more and more brands and corporations,…
As the second most popular car rental company in 1962, Avis rolled out an advertising campaign based on the theme of, “When you’re only number two, you try harder.” It was an effort to keep up with Hertz, the leader…
The best speakers understand that knowing how to read their audiences right away and throughout their presentation is invaluable if they’re going to achieve the greatest success in getting through to them and swaying them in one manner or another.…
One certain lesson from 2020 for everyone was that no one could predict the future. Although everyone is hoping that the new year is going to be better than the last, one thing we can certainly see coming, and that’s…
After the social upheavals of 2020 and the pandemic, nowhere has a manager’s role been so valued than in the workplace. For companies navigating the chaos of COVID-19 and efforts for improving equality at work, managers have been handed even…