Unbelievable Social Media Marketing Stats
Influencer marketing is a hugely popular PR and marketing tool in today’s digital world. But just how effective is it?
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B2B Social Media Strategy
“Joining allows you to get linked (or connected) in(to) your professional network, hopefully providing you with more access to more
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What are the principles of marketing?
Every business leader will have her or his own definition of marketing, peppered with the right jargon and punctuated with
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Don’t Have a Digital Marketing Plan? Start Here
The need for a digital marketing plan is becoming increasingly self-evident, but the idea of venturing into new territory has
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What Is The Purpose Of Influencer Marketing?
Cruise around on Instagram and YouTube these days, and it seems like everyone wants to be an influencer. Sharing “hot
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HOW DO I BECOME AN INFLUENCER?
If a brand could get a return of more than 500% for every dollar spent on influencer marketing, why wouldn’t
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The U.S. Opera Industry Needs a PR Reset
When it comes to opera, controversy is supposed to play out on the stage, for the entertainment of audiences and
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Spotify Plans to Jettison Political Ads
Ever since allegations of “political meddling” on social media emerged during the 2016 election, brands in the social media sector
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Christmas Card Maker Denies Using Slave Labor
In Britain, readers of the Sunday Times were greeted with a story that would dampen their Christmas spirit. According to
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How Prepared are You for a PR Crisis?
The foundations for the best and most effective crisis PR plans are not made in the heat of the moment.
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Grocers Need to Get Proactive when Responding to Food Poisoning News
There’s a popular meme going around that asks the rhetorical question, “Why is it that every time I go on
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What’s the Future of Uber in London?
The friction between the city of London and rideshare company, Uber, has been ongoing for years. Given that Londoners pride
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International Mix Masters
That’s the label Spotify, a global music streaming and subscription service, placed on Millennials and the Z-Gen. A 2019 study
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Another Scorecard
Although revenue will never disappear as the primary goal, customer satisfaction is edging its way up the scale and becoming
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Definitions of Content
Until 1996, anyone searching for content on the internet would not have been surprised to find this one definition usually
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Pillar to Guide
That pillar quote is attributed to Lea Michele, Broadway star and author when she was talking about lighthouses. To the
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Simple Things to Boost Productivity in A Marketing Agency
Productivity is a hot topic of discussion recently. With news articles closely following the idea of Microsoft Japan’s recent four
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Once More, With Feeling
“Once More, With Feeling” is a well-worn phrase and the title of several movies, songs and albums. In general, the
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How Native Advertising Helps Businesses Increase Conversions
The term “native advertising” is a common term within marketing language, but the implementation of this type of advertising often
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Staying Fresh: A Digital Marketer’s Field Guide to Continuing Education
Staying “fresh” is a concept most marketers know well, and for good reason. It seems that as soon as a
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