Public Relations Insights and Updates from NYC PR Firm 5W Public Relations
Although it’s not an easy fact to accept, it’s still true: B2B newsletters aren’t as popular as B2C ones. According to research, the former actually have about a 20% average open rate, unlike the latter, which has only 18.8%. Yet,…
Previous studies and articles reported on how the digital consumer landscape has been changing since the pandemic. Here’s the latest update based on an analysis of several recent McKinsey research studies. Because of lockdowns and quarantines, digital shopping increased and…
The past couple of years have seen the rise of a brand new social media platform that’s been adopted mainly by the younger generations, and while plenty of people were waiting for the platform’s popularity to dial down, with over…
One of the best features that Instagram has implemented into its platform in recent years is Instagram Stories, which can create great opportunities for building brand awareness, growing engagement, and driving sales for businesses. For businesses to really know whether…
“The radio and the telephone and the movies that we know may just be passing fancies and in time may go” are lyrics Ina Gershwin wrote to “Love is Here to Stay” after her noted composer husband passed before completing…
“You can’t stop the waves, but you can learn to surf,” said Jon Kabat-Zinn, founder of the Stress Reduction Clinic. When it comes to preparing for the new normal, many marketers are trying to anticipate the next wave to surf.…
COVID-19 has been blamed for a long list of things and has caused numerous changes in the workplace. Among the latter is the deployment of employees to remote positions. A month before the pandemic was declared, FlexJobs reported that 4.7…
That familiar phrase was coined in 1944 by the founder of Land Securities, one of the UK’s largest property companies at the time. Because of the pandemic, that’s even truer today for brands, and especially grocers, as millions of people…
In football, conversions can make a difference in winning, losing, or tieing with an opponent. And while fans of conferences like the Big Ten won’t be seeing their favorite teams on the gridiron this fall, brands that successfully convert visitors…
Public relations used to be rather simple. Draft and send out a press release or produce a novel event that attracted thousands of folks. And then Google came along with an exciting array of possibilities for PR folks to demonstrate…
In 1986, when then-President Ronald Reagan repeated the old phrase, “I’m from the government, and I’m here to help,” he wasn’t enlisting support or elevating the federal reputation government. As an opponent of big government, he was likely to be…
Among the things that spiked on the internet during the pandemic, as increasing numbers of people were homebound, were searches for products to purchase online. Searches for “how-to” were also popular as more people cooked at home and tried different…
Almost as popular as websites, but with the potential of a lot more credibility are blogs. Why? Besides having their own search engines, forums, and even ad directories, blogs are a way of reaching audiences with credible personal messages from…
Connecting with a target audience on social media requires forethought, tact, and care. Often, when a crisis erupts, pressure hits an all-time high, leaving companies wondering what to say when their brands’ future is uncertain. The scenario is worsened when…
Everyone makes mistakes. It’s a cliché, but it’s also a fact. And those mistakes always have consequences. When people have more power and authority, their mistakes typically have greater, more far-reaching consequences. This is why so many people are tempted…
Public relations campaigns help individuals or businesses build positive reputations through different paid and unpaid communications, including in-person engagements, traditional media, and social media. Famous public relations campaigns help brands grab attention while achieving specific brand objectives. Often, campaigns stand…
With 2020 winding down, what’s in store for content marketing in 2021? While we can’t do anything to predict or prevent a second wave of COVID-19, we can prepare the best content marketing plans for our brands. Content Marketing World…
PR crises affect companies uniquely. That’s because different crises have different impacts, and different companies have different responses to crises. With some firms being smart with their responses, others are equally disastrous in PR crisis management. Regardless of an organization’s…
By 2023, eMarketers projects that Twitter users in the U.S. alone will hit 53.6 million. That projection was made in February 2019, more than a year before the pandemic was declared, and is now expected to be even larger with…