Public Relations Insights and Updates from NYC PR Firm 5W Public Relations
That familiar phrase was coined in 1944 by the founder of Land Securities, one of the UK’s largest property companies at the time. Because of the pandemic, that’s even truer today for brands, and especially grocers, as millions of people…
In football, conversions can make a difference in winning, losing, or tieing with an opponent. And while fans of conferences like the Big Ten won’t be seeing their favorite teams on the gridiron this fall, brands that successfully convert visitors…
Public relations used to be rather simple. Draft and send out a press release or produce a novel event that attracted thousands of folks. And then Google came along with an exciting array of possibilities for PR folks to demonstrate…
In 1986, when then-President Ronald Reagan repeated the old phrase, “I’m from the government, and I’m here to help,” he wasn’t enlisting support or elevating the federal reputation government. As an opponent of big government, he was likely to be…
Among the things that spiked on the internet during the pandemic, as increasing numbers of people were homebound, were searches for products to purchase online. Searches for “how-to” were also popular as more people cooked at home and tried different…
Almost as popular as websites, but with the potential of a lot more credibility are blogs. Why? Besides having their own search engines, forums, and even ad directories, blogs are a way of reaching audiences with credible personal messages from…
Connecting with a target audience on social media requires forethought, tact, and care. Often, when a crisis erupts, pressure hits an all-time high, leaving companies wondering what to say when their brands’ future is uncertain. The scenario is worsened when…
Everyone makes mistakes. It’s a cliché, but it’s also a fact. And those mistakes always have consequences. When people have more power and authority, their mistakes typically have greater, more far-reaching consequences. This is why so many people are tempted…
Public relations campaigns help individuals or businesses build positive reputations through different paid and unpaid communications, including in-person engagements, traditional media, and social media. Famous public relations campaigns help brands grab attention while achieving specific brand objectives. Often, campaigns stand…
With 2020 winding down, what’s in store for content marketing in 2021? While we can’t do anything to predict or prevent a second wave of COVID-19, we can prepare the best content marketing plans for our brands. Content Marketing World…
PR crises affect companies uniquely. That’s because different crises have different impacts, and different companies have different responses to crises. With some firms being smart with their responses, others are equally disastrous in PR crisis management. Regardless of an organization’s…
By 2023, eMarketers projects that Twitter users in the U.S. alone will hit 53.6 million. That projection was made in February 2019, more than a year before the pandemic was declared, and is now expected to be even larger with…
The landscape in both B2B and B2C industries is evolving, and brands must adapt to survive. Past articles looked at how more consumers are flocking to digital platforms and are more willing to explore and try new brands. What else…
Everyone needs an approval process, because generally, more people focusing on one task and making sure that everything is as perfect as it can be, means better results. Companies should strive to have a social media content approval process, to…
One of the main differences between successful and unsuccessful companies is the customer experience strategies that each company uses. Additionally, having a good customer experience strategy is crucial for the satisfaction and the loyalty of a company’s target audience base.…
COVID-19 has brought about many changes and affected many things this year, including customer sentiment. What are they and how do they affect marketers? The results of a consumer experience sentiment survey of nearly a thousand U.S. adults this July…
When businesses are creating their marketing strategies, they have to make a decision on the traditional and digital marketing tactics that they will be using. However, this is not a decision that’s easy for many, because it depends on the…
The team at Apple loves innovation, and they love a challenge, so it’s no surprise that the company recently announced plans to attack a new market segment: fitness. Using the Apple smartwatch as the lynchpin of its efforts, Apple announced…
Many B2B marketers weren’t prepared for COVID-19. Then again, who was? Then, when a pandemic was declared, what suddenly disappeared was one of the main tools employed by B2B marketers, the trade show. Their second tool, in-person visits, was severely…
In the last few years, there has been a big rise in businesses utilizing influencers’ audiences to market their products or services. This type of marketing has itself had ups and downs. However, influencer marketing is an incredibly effective tactic…