Public Relations Insights and Updates from the team at 5W PR
Based on earlier reports after the start of the pandemic, consumer attitudes and habits have changed. What does this portend for companies like Christmas Central, which receives 75% of its annual revenue from holiday sales? This online merchant that also…
Washington’s NFL team is no longer the Redskins, and, in major league baseball, the Cleveland Indians have moved away from anything that reminds fans of the heyday of Chief Wahoo. So, that had many sports fans and sports media figures…
If country music group Lady Antebellum believes that skyrocketing popularity is tied to the name changes Douyin aka “Musical.ly” went through before settling on Tik Tok, it may need to think twice about its recent name change to Lady A.…
As all marketers know, customer centricity is paramount all the time and the pandemic put an exclamation point on “paramount.” With more people self-isolating, 52% of brands increased their customer budgets between March and June of this year, according to…
Big-name companies are coming out hard against what they describe as “toxic” behavior among their employees, especially those in a leadership position. The public statements reflect shifting cultural norms and expectations that all brands should keep in mind when setting…
Much has been written lately about the state of influencers since the pandemic, particularly the move of many brands from celebrity to micro and macro influencers for B2C industries. Micro influencers have between 500 to 10,000 followers while macro influencers…
Take Part in Critical Trade Events Trade events such as The Inspired Home Show and the Kitchen & Bath Industry Show offer great opportunities to announce new products and introduce the brand to the press. They also offer great networking…
A PR crisis can have many different results. In the case of an ongoing PR issue, where continual or frequent headlines create consumer doubt, a situation emerges that can be sufficiently described by what Facebook executive Neil Potts, recently called…
Going through a PR crisis can cause serious reputational damage to any business or individual. There have been plenty of cases where there has been a potential for all the events to spiral out of control and lead to a…
One of the nation’s largest wireless carriers, T-Mobile, suffered an outage recently, leading frustrated customers across the country to share their raw and unedited thoughts about the failure of service on social media. Countless customers complained that they were not…
The news cycle tends to move at a lightning speed these days. There used to be a time when a crisis could last weeks, or even months because businesses could only update the information on a daily basis. However, those…
Some people think that litigation PR is simply writing a statement or some sort of press release as a response to a lawsuit that an individual or an organization is involved with. Or perhaps even a press conference outside the…
Conde Nast-owned Bon Appetit magazine is without its editor-in-chief Adam Rapoport after his resignation. According to various media reports, Rapoport was the subject of “accusations of bias” as well as creating or allowing a “discriminatory culture” at the publication. However,…
In recent years, the news cycle has started moving at a lightning speed, leading to instant headlines and then promptly losing importance in a matter of hours. It’s this type of fast news coverage that can easily push any type…
COVID-19 not only changed people’s lives but also the way brands market to them. For retailers, their landscape has changed dramatically and perhaps forever. The keys to the survival and success of the following brands during the pandemic were agility…
“Clocks were invented to warn us. Tick (time is passing). Tock (time has passed), so said author and poet Kamand Kojouri. For many marketers, time may also be passing for those who haven’t yet adopted Tik Tok, the biggest craze…
The global COVID-19 pandemic is in full swing and even while some countries and businesses are reopening, there are plenty of other ways that businesses have started to adapt to the new situation. Add to this, there have been many…
If anything bolstered the popularity of social media, it was the pandemic. With most of our population in lockdown mode, increasing numbers of people turned to social media to maintain contact with friends and family. Marketers tracking this trend have…
There’s been an avalanche of reports and articles about the power of content, yet research late last year by the CMO Council revealed some ongoing and glaring challenges. Even with good content, just 12% reported they felt they had the…
Of the ten most successful blog sites, seven are ones that offer information, tips and help according to data gathered by copywriting tech company Phrasee. Two others deliver news and commentary, while the other offers gossip. Blogs are more important…