Public Relations Insights and Updates from the team at 5W PR
A PR crisis can have many different results. In the case of an ongoing PR issue, where continual or frequent headlines create consumer doubt, a situation emerges that can be sufficiently described by what Facebook executive Neil Potts, recently called…
Going through a PR crisis can cause serious reputational damage to any business or individual. There have been plenty of cases where there has been a potential for all the events to spiral out of control and lead to a…
One of the nation’s largest wireless carriers, T-Mobile, suffered an outage recently, leading frustrated customers across the country to share their raw and unedited thoughts about the failure of service on social media. Countless customers complained that they were not…
The news cycle tends to move at a lightning speed these days. There used to be a time when a crisis could last weeks, or even months because businesses could only update the information on a daily basis. However, those…
Some people think that litigation PR is simply writing a statement or some sort of press release as a response to a lawsuit that an individual or an organization is involved with. Or perhaps even a press conference outside the…
Conde Nast-owned Bon Appetit magazine is without its editor-in-chief Adam Rapoport after his resignation. According to various media reports, Rapoport was the subject of “accusations of bias” as well as creating or allowing a “discriminatory culture” at the publication. However,…
In recent years, the news cycle has started moving at a lightning speed, leading to instant headlines and then promptly losing importance in a matter of hours. It’s this type of fast news coverage that can easily push any type…
COVID-19 not only changed people’s lives but also the way brands market to them. For retailers, their landscape has changed dramatically and perhaps forever. The keys to the survival and success of the following brands during the pandemic were agility…
“Clocks were invented to warn us. Tick (time is passing). Tock (time has passed), so said author and poet Kamand Kojouri. For many marketers, time may also be passing for those who haven’t yet adopted Tik Tok, the biggest craze…
The global COVID-19 pandemic is in full swing and even while some countries and businesses are reopening, there are plenty of other ways that businesses have started to adapt to the new situation. Add to this, there have been many…
If anything bolstered the popularity of social media, it was the pandemic. With most of our population in lockdown mode, increasing numbers of people turned to social media to maintain contact with friends and family. Marketers tracking this trend have…
There’s been an avalanche of reports and articles about the power of content, yet research late last year by the CMO Council revealed some ongoing and glaring challenges. Even with good content, just 12% reported they felt they had the…
Of the ten most successful blog sites, seven are ones that offer information, tips and help according to data gathered by copywriting tech company Phrasee. Two others deliver news and commentary, while the other offers gossip. Blogs are more important…
“Me and My Shadow… all alone and feeling blue,” are the final two lines recorded by numerous artists that capture what some brands have been addressing in their ads during the pandemic. Written and first released in 1927 before the…
As states move to slowly lift bans and gradually open more doors for their citizens, there’s growing talk among marketers about how consumers will behave in the future. A survey of 2,200 consumers in late March by data intelligence firm…
With a few exceptions, most brands and businesses have been taking a big hit since the COVID-19 pandemic was declared and they are seeking ways to cut costs. Here are some ways to reduce expenses without compromising quality during these…
How should brands adjust their social media content in the time of coronavirus? That’s a very important question to consider at this time, and the lessons that are learned answering it, can offer wisdom even on the other side of…
Recent figures from the federal government indicated that March retail sales were the lowest ever recorded, and the number of unemployed Americans is approaching 20 million. In March, the unemployment rate was 10%, higher than the worst month during the…
Kids love snack time, and while they’re spending more time at home, it’s a great opportunity to stock up on some favorites to keep in the house. We’ve rounded up some popular packaged snacks that we know kids will love,…
Those separated from their gyms and workout studios are looking for other options to stay active and fit, but maybe worried about where to keep the equipment or how much money they’ll have to spend. It turns out you don’t…