Digital PR Strategies the Drive Results
Digital PR strategy does not have to be complicated, but it does have to be smart to be fully effective.
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Brand Management in the Age of Covid
What do you do when your products are flying off the shelves, but you have no idea how long that
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Pandemic Marketing For Cleaning Companies
As the local and federal governments and health officials battle to contain the spread of the new Coronavirus, COVID-19, a
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Communicating the Unprecedented: Pennsylvania Closes Down
Workers and residents of the state of Pennsylvania found out last week where the line between “essential” and “non-essential” businesses
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Marketing Trends for the New Decade
Throughout the last decade, the technology industry has taken immense strides, which, in turn, has influenced and changed all other
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Using Digital PR to Define a Brand
Read any “how to” article or guide on digital PR these days, and sooner rather than later, expect to run
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Airlines Gives Frustrated Travelers a Reason to Smile
Ever since the outbreak of the coronavirus went international, it has been a frustrating and challenging time for companies in
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Dunkin Gets Both Sides of the Meatless Debate Talking
Dunkin Donuts is continuing a very successful transition from “Donut Store” to “All Day Breakfast Stop,” with its latest digital
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PG&E Excoriated for “Ghastly” Safety Record
Ten years ago, a pipeline exploded, causing a massive fire that devastated the suburban neighborhoods in San Bruno, California. Eight
Read more‘Valen of Wicked’s’ Hamed Wardak
As a child, Hamed Wardak grew up fairly gifted and showed a lot of promise with a unique intellectual prowess.
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Conversion Rates Matter
When it comes to professional football, the normal conversion rate for an extra point is nearly 100%, but drops to
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The Future of LinkedIn and B2B
“The future is much brighter than the past. You just have to find the light switch.” So says Debasish Mridha,
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Unbelievable Social Media Marketing Stats
Influencer marketing is a hugely popular PR and marketing tool in today’s digital world. But just how effective is it?
Read moreB2B Social Media Strategy
“Joining allows you to get linked (or connected) in(to) your professional network, hopefully providing you with more access to more
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What are the principles of marketing?
Every business leader will have her or his own definition of marketing, peppered with the right jargon and punctuated with
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Don’t Have a Digital Marketing Plan? Start Here
The need for a digital marketing plan is becoming increasingly self-evident, but the idea of venturing into new territory has
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What Is The Purpose Of Influencer Marketing?
Cruise around on Instagram and YouTube these days, and it seems like everyone wants to be an influencer. Sharing “hot
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HOW DO I BECOME AN INFLUENCER?
If a brand could get a return of more than 500% for every dollar spent on influencer marketing, why wouldn’t
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The U.S. Opera Industry Needs a PR Reset
When it comes to opera, controversy is supposed to play out on the stage, for the entertainment of audiences and
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Spotify Plans to Jettison Political Ads
Ever since allegations of “political meddling” on social media emerged during the 2016 election, brands in the social media sector
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