Public Relations Insights and Updates from the team at 5W PR
Workers and residents of the state of Pennsylvania found out last week where the line between “essential” and “non-essential” businesses is… at least in their state. Governor Tom Wolf declared that all “non-essential” businesses would be shuttered in an aggressive…
Throughout the last decade, the technology industry has taken immense strides, which, in turn, has influenced and changed all other industries, including marketing. In fact, technology changes and innovations are happening so quickly these days that marketers are sometimes struggling…
Read any “how to” article or guide on digital PR these days, and sooner rather than later, expect to run across the word “awareness.” In fact, when customers are aware of a brand, that’s a very good thing, but awareness…
Ever since the outbreak of the coronavirus went international, it has been a frustrating and challenging time for companies in the travel sector. Airports have limited flights, borders have closed, cruise ships have been kept in port or kept out…
Dunkin Donuts is continuing a very successful transition from “Donut Store” to “All Day Breakfast Stop,” with its latest digital PR campaign. By now, most people have heard that “America Runs on Dunkin,” the slogan that successfully kicked off the…
Ten years ago, a pipeline exploded, causing a massive fire that devastated the suburban neighborhoods in San Bruno, California. Eight people were killed. Recently, when commenting on the legal aftermath, at least one federal judge, U.S. District Judge William Alsup,…
As a child, Hamed Wardak grew up fairly gifted and showed a lot of promise with a unique intellectual prowess. Although Hamed has a short and rather varied professional life behind him, he has perfectly demonstrated his full intellectual potential…
When it comes to professional football, the normal conversion rate for an extra point is nearly 100%, but drops to 48.2% on two-point attempts. What is it like in Ecommerce? Ecommerce Conversion Conversion in Ecommerce occurs when a consumer follows…
“The future is much brighter than the past. You just have to find the light switch.” So says Debasish Mridha, author, entrepreneur and philanthropist. According to market research company eMarketer, the future of LinkedIn as it relates to B2B marketing…
Influencer marketing is a hugely popular PR and marketing tool in today’s digital world. But just how effective is it? These interesting and incredible statistics will explain just how and why brand managers, marketers, and PR pros need to take…
“Joining allows you to get linked (or connected) in(to) your professional network, hopefully providing you with more access to more opportunities through your connections.” That’s what Reid Hoffman, LinkedIn founder, had to say when asked why he chose that name.…
Every business leader will have her or his own definition of marketing, peppered with the right jargon and punctuated with enthusiasm. At its most fundamental level, however, marketing is a remarkably simple concept: sitting at the intersection of a business…
The need for a digital marketing plan is becoming increasingly self-evident, but the idea of venturing into new territory has obvious pitfalls and potential challenges. So, how should someone interested in building a solid, actionable digital marketing plan proceed? Begin…
Cruise around on Instagram and YouTube these days, and it seems like everyone wants to be an influencer. Sharing “hot take” perspectives, repping products, promoting styles, and trying to start trends or push the cultural or consumer narrative. With all…
If a brand could get a return of more than 500% for every dollar spent on influencer marketing, why wouldn’t the company embrace it? Businesses are making $5.20 for every $1 spent on influencer marketing. The success and popularity of…
When it comes to opera, controversy is supposed to play out on the stage, for the entertainment of audiences and the promotion of the classic art form. Recently, though, opera has been in the headlines for much different reasons. It…
Ever since allegations of “political meddling” on social media emerged during the 2016 election, brands in the social media sector have been under intense scrutiny and, at times, congressional pressure, to do a better job policing user content on their…
In Britain, readers of the Sunday Times were greeted with a story that would dampen their Christmas spirit. According to the report, six-year-old Florence Widdicombe opened a box of Tesco Christmas cards and found an unexpected message. According to the…
The foundations for the best and most effective crisis PR plans are not made in the heat of the moment. They are prepared well in advance and built to be flexible, based on several important factors. Without this innate malleability,…
There’s a popular meme going around that asks the rhetorical question, “Why is it that every time I go on a diet, the romaine gets recalled?” The reason this joke lands is because the audience is familiar enough with contaminated…