CX in 2021
The landscape in both B2B and B2C industries is evolving, and brands must adapt to survive. Past articles looked at how more consumers are flocking to digital platforms and are more willing to explore and try new brands. What else…
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Process for Approving Social Media Content
Everyone needs an approval process, because generally, more people focusing on one task and making sure that everything is as perfect as it can be, means better results. Companies should strive to have a social media content approval process, to…
Customer Experience Trends
One of the main differences between successful and unsuccessful companies is the customer experience strategies that each company uses. Additionally, having a good customer experience strategy is crucial for the satisfaction and the loyalty of a company’s target audience base.…
Changing Consumer Sentiment Post Covid
COVID-19 has brought about many changes and affected many things this year, including customer sentiment. What are they and how do they affect marketers? The results of a consumer experience sentiment survey of nearly a thousand U.S. adults this July…
Differences Between Traditional and Digital Marketing
When businesses are creating their marketing strategies, they have to make a decision on the traditional and digital marketing tactics that they will be using. However, this is not a decision that’s easy for many, because it depends on the…
Apple to Challenge Big Names in Fitness
The team at Apple loves innovation, and they love a challenge, so it’s no surprise that the company recently announced plans to attack a new market segment: fitness. Using the Apple smartwatch as the lynchpin of its efforts, Apple announced…
The Pandemic Changed B2B: The Remedy
Many B2B marketers weren’t prepared for COVID-19. Then again, who was? Then, when a pandemic was declared, what suddenly disappeared was one of the main tools employed by B2B marketers, the trade show. Their second tool, in-person visits, was severely…
Video & Useful Content As Influencer Marketing Trends
In the last few years, there has been a big rise in businesses utilizing influencers’ audiences to market their products or services. This type of marketing has itself had ups and downs. However, influencer marketing is an incredibly effective tactic…
Ronn Torossian: 5W PR CEO News
Strange Times in New York City by Ronn Torossian 5WPR Culture Report Building a large independent PR agency Ronn Torossian Observer Column PR News Online: Ronn Torossian Updates Ronn Torossian on Agility PR Ronn Torossian on Algemeiner.com The Ronn Torossian…
Who is 5W Public Relations?
5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 175 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health…
How To Make Influencers Pay Attention to Your Brand
In the past few years, one of the most popular marketing channels in both B2C and B2B brands has become influencer marketing. The great thing about it is that every industry has a set of influencers, and practically any business…
The Latest Instagram Trends
With a billion users going on Instagram each month, marketers need to keep up with the growing market potential. Like everything else these days on social media, things are changing every so quickly, Instagram not excluded. Here are some of…
Secrets of Tech Marketing Success
With so many people quarantined and relying on their cell phones and laptops because of COVID-19, tech company leaders had to have been pleased with the results of the latest technical content marketing study sponsored by IDG Communications. The 10th…
Creating a Moneymaker on Pinterest
What’s the most popular social media channel for shopping? Hands down, according to Ignite Visibility, it’s Pinterest! Earlier this year, the digital marketing agency reported that Pinterest drove 33% more traffic to shopping sites than Facebook, 71% more than Snapchat,…
B2B and B2C Models May Be No Different
Business customers are no different than retail consumers. They, too, expect superior customer service, and the line between the two will likely be disappearing. A recent survey by Salesforce revealed that personalized engagement is expected by 72% of business buyers,…
Effectively Treating the Plague of Ecommerce Returns
Returns are a disease that will cost U.S. companies $550 billion this year, according to data research company Statista. This is 75% more than just four years ago. Statista says those numbers don’t include the cost of restocking or inventory…
2020 Holiday Sales Outlook
Based on earlier reports after the start of the pandemic, consumer attitudes and habits have changed. What does this portend for companies like Christmas Central, which receives 75% of its annual revenue from holiday sales? This online merchant that also…
Blackhawks Will Not Entertain a Name Change
Washington’s NFL team is no longer the Redskins, and, in major league baseball, the Cleveland Indians have moved away from anything that reminds fans of the heyday of Chief Wahoo. So, that had many sports fans and sports media figures…
What’s in a Name?
If country music group Lady Antebellum believes that skyrocketing popularity is tied to the name changes Douyin aka “Musical.ly” went through before settling on Tik Tok, it may need to think twice about its recent name change to Lady A.…
Innovate and Interact
As all marketers know, customer centricity is paramount all the time and the pandemic put an exclamation point on “paramount.” With more people self-isolating, 52% of brands increased their customer budgets between March and June of this year, according to…