Public Relations Insights and Updates from the team at 5W PR
It is undeniable that the global market for robotics companies is growing, and with unrivaled growth comes new opportunities for PR professionals. The challenge is to provide innovative services to the robotics industry, to cater to their unique needs and…
During the shelter in place order, you may be realizing your house could use some TLC. But where to begin? Home improvement doesn’t have to mean knocking down walls or swapping out all of your appliances. Here are some small…
With stay at home orders in place nationwide, you may have found yourself wondering if you should venture out to find food, or tackle the kitchen with a home-cooked meal. These appliances make cooking easy, and some even encourage getting…
The gambling industry worldwide has been scrambling to adapt to the new situation where all of the scheduled live sporting events that were supposed to be happening are postponed or canceled. Many businesses have been trying their best to cut…
With over 2 billion active users daily, Facebook is a hot spot for B2C and B2B marketers. The COVID-19 pandemic has led to an unprecedented surge in people using the platform, so there’s never been a better time for businesses…
People are at home, running out of things to do, spending a lot of time online, looking for useful information. At least, that’s the premise behind the idea that the time is right for a podcasting renaissance. The prevailing wisdom…
With more US states reporting cases of infection with the new Coronavirus, COVID-19, there has been a concerted effort to ensure social distancing protocols are adhered to. In California, for instance, Governor Gavin Newsom ordered Californians to stay at home…
Digital PR strategy does not have to be complicated, but it does have to be smart to be fully effective. Smart digital PR focuses on a set of proven strategies then tweaks those strategies for the chosen market. Unsurprisingly, this…
What do you do when your products are flying off the shelves, but you have no idea how long that will last? That’s a question faced by American food brand, General Mills, which is dealing with an unprecedented run on…
As the local and federal governments and health officials battle to contain the spread of the new Coronavirus, COVID-19, a cloud of uncertainty is spreading over the nation. Lingering questions include: Will a cure be found in time?, Is this…
Workers and residents of the state of Pennsylvania found out last week where the line between “essential” and “non-essential” businesses is… at least in their state. Governor Tom Wolf declared that all “non-essential” businesses would be shuttered in an aggressive…
Throughout the last decade, the technology industry has taken immense strides, which, in turn, has influenced and changed all other industries, including marketing. In fact, technology changes and innovations are happening so quickly these days that marketers are sometimes struggling…
Read any “how to” article or guide on digital PR these days, and sooner rather than later, expect to run across the word “awareness.” In fact, when customers are aware of a brand, that’s a very good thing, but awareness…
Ever since the outbreak of the coronavirus went international, it has been a frustrating and challenging time for companies in the travel sector. Airports have limited flights, borders have closed, cruise ships have been kept in port or kept out…
Dunkin Donuts is continuing a very successful transition from “Donut Store” to “All Day Breakfast Stop,” with its latest digital PR campaign. By now, most people have heard that “America Runs on Dunkin,” the slogan that successfully kicked off the…
Ten years ago, a pipeline exploded, causing a massive fire that devastated the suburban neighborhoods in San Bruno, California. Eight people were killed. Recently, when commenting on the legal aftermath, at least one federal judge, U.S. District Judge William Alsup,…
As a child, Hamed Wardak grew up fairly gifted and showed a lot of promise with a unique intellectual prowess. Although Hamed has a short and rather varied professional life behind him, he has perfectly demonstrated his full intellectual potential…
When it comes to professional football, the normal conversion rate for an extra point is nearly 100%, but drops to 48.2% on two-point attempts. What is it like in Ecommerce? Ecommerce Conversion Conversion in Ecommerce occurs when a consumer follows…
“The future is much brighter than the past. You just have to find the light switch.” So says Debasish Mridha, author, entrepreneur and philanthropist. According to market research company eMarketer, the future of LinkedIn as it relates to B2B marketing…
Influencer marketing is a hugely popular PR and marketing tool in today’s digital world. But just how effective is it? These interesting and incredible statistics will explain just how and why brand managers, marketers, and PR pros need to take…