Christmas Card Maker Denies Using Slave Labor
In Britain, readers of the Sunday Times were greeted with a story that would dampen their Christmas spirit. According to
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How Prepared are You for a PR Crisis?
The foundations for the best and most effective crisis PR plans are not made in the heat of the moment.
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Grocers Need to Get Proactive when Responding to Food Poisoning News
There’s a popular meme going around that asks the rhetorical question, “Why is it that every time I go on
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What’s the Future of Uber in London?
The friction between the city of London and rideshare company, Uber, has been ongoing for years. Given that Londoners pride
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International Mix Masters
That’s the label Spotify, a global music streaming and subscription service, placed on Millennials and the Z-Gen. A 2019 study
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Another Scorecard
Although revenue will never disappear as the primary goal, customer satisfaction is edging its way up the scale and becoming
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Definitions of Content
Until 1996, anyone searching for content on the internet would not have been surprised to find this one definition usually
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Pillar to Guide
That pillar quote is attributed to Lea Michele, Broadway star and author when she was talking about lighthouses. To the
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Simple Things to Boost Productivity in A Marketing Agency
Productivity is a hot topic of discussion recently. With news articles closely following the idea of Microsoft Japan’s recent four
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Once More, With Feeling
“Once More, With Feeling” is a well-worn phrase and the title of several movies, songs and albums. In general, the
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How Native Advertising Helps Businesses Increase Conversions
The term “native advertising” is a common term within marketing language, but the implementation of this type of advertising often
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Staying Fresh: A Digital Marketer’s Field Guide to Continuing Education
Staying “fresh” is a concept most marketers know well, and for good reason. It seems that as soon as a
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Subtle Nuances of Brand Loyalty
A recent survey of Gen Z consumers revealed that loyalty to a few household name brands is still prevalent behavior
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Quality Over Customization? A Look at Consumer Advertising Preferences
Digital marketing presents an ongoing list of challenges for businesses looking for innovative ways to reach new customers and engage
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Marketing on Unfamiliar Platforms
More than ever before, brands are turning to newer or formerly “untraditional” platforms on which to test their advertising methods
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Bring It to the House: Should Business Bring Digital Marketing In-House?
The digital marketing scene is experiencing a shift as brands look to find ways to save on budget and reduce
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What Brands Can Learn from Sports Marketing
It used to be that if sports fans missed the big game and wanted to know the results, they’d have
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Authenticity and Inclusivity in Digital Marketing: Why It Matters
Recently, social media platform Instagram made headlines for its decision to make a move towards policing inauthentic marketing that promotes
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Is Your Marketing Content Basket Full?
A recent survey of marketers cited an adequate supply of marketing content as their number one concern. In that survey
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What Digital Marketing May Look Like in the Post-Cookie Era
In an effort to reduce the digital marketing industry’s heavy reliance on cookies for retargeting purposes, several publishers have begun
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