By 2022, due to privacy concerns, third-party cookies, which have been guiding brands’ digital...
PR Strategy
One of the best ways for companies to generate leads is through content marketing,...
The sheer number of stories that are published every single day on the internet...
Thanks to social media, 64% of American consumers feel empowered today to share their...
The pandemic changed just about everything for everyone, including both buyers and sellers in...
Scientists believe the attention span of a goldfish is nine seconds compared to eight...
Remember back in the 1980’s when Walmart Founder Sam Walton introduced the concept of...
Remember the often-repeated phrase, “Trust me. I’m from the government and I’m here to...
Baseball has its World series and amateur sports, the Olympics. How about a KPI...
The best marketing campaigns aim to turn the new and returning customers into brand...
As the second most popular car rental company in 1962, Avis rolled out an...
The best speakers understand that knowing how to read their audiences right away and...
One certain lesson from 2020 for everyone was that no one could predict the...
Although it’s not an easy fact to accept, it’s still true: B2B newsletters aren’t...
Public relations used to be rather simple. Draft and send out a press release...
Among the things that spiked on the internet during the pandemic, as increasing numbers...
Almost as popular as websites, but with the potential of a lot more credibility...
Connecting with a target audience on social media requires forethought, tact, and care. Often,...
Everyone makes mistakes. It’s a cliché, but it’s also a fact. And those mistakes...
Public relations campaigns help individuals or businesses build positive reputations through different paid and...