The global pandemic is far from over, and the ripple effects from everything that happened and is still happening are going to be seen for far longer than anyone expected.
That means brands and marketers still have to be at the top of their game to be prepared for any upcoming changes, and face uncertain times securely.
Although plenty of marketing efforts have already been tested time and time again, and have proven themselves useful, there are still some strategies that reign true more than others.
Companies that create and have direct relationships with their consumers are seeing more success than ever before. This is due to several reasons.
One of them is that the online landscape is even more crowded with brands that are trying to reach consumers.
However, a more important point is that the companies that have one-on-one relationships with their consumers can provide their audiences with more personalized content, which means better consumer experiences.
Another essential marketing strategy that has proven itself useful and beneficial is focusing on the existing customer base. During uncertain times such as now, it’s best to focus on existing consumers instead of spending more to attract new ones.
All of that means companies should be utilizing marketing efforts such as loyalty programs and even personalized push notifications on their smartphones to engage with existing consumers.
It’s a lot more cost-effective to keep existing consumers happy instead of acquiring new ones, especially during these times. Plenty of companies have already passed the early stages of the consumer journey with their target audience, which means they have more information to work with to personalize their marketing efforts.
Building Trust and Communities
The pandemic also gave rise to one more trend – consumers started looking to spend their money on brands that share their values, and that they trust. Today’s consumers are more selective than ever when it comes to spending their money, and that has led them to look for companies that share their values and beliefs.
For companies, this means they have to build trust with the consumers, and fortunately, that doesn’t require a big budget. To build trust, all companies have to do is keep the promises that they make to the consumers.
Aside from building trust with individual consumers, another way to demonstrate trustworthiness is for brands to create communities filled with loyal customers. Although this isn’t a new idea, now is a time when both consumers and brands are more concerned with loyalty than before.
Companies should engage with their consumers in an honest and transparent manner in order to show that they are trustworthy. They should also be utilizing strategies that will ensure that consumers will receive the possible maximum value for each product or service they purchase.