November 8, 2021

5W PR Blog

Public Relations Insights from Top PR Firm 5W Public Relations

Creating More Trust With Consumers

Creating More Trust With Consumers 1

A brand new feature from Mozilla’s Firefox will be blocking any insecure file downloads for the users. The feature, titled “Mixed Content Downloaded Blocking” will be blocking any file downloads that have been initiated from an encrypted HTTPS page, but are actually taking place through unencrypted HTTP channels.

The goal behind this new feature is to prevent users from being misled and end up downloading tampered files. There have been a number of times when Firefox users have started downloading a file, thinking it’s from a secure HTTPS page because of its URL, when instead, the users have downloaded a file that’s been tampered with by unknown users while in transit.

Instead of immediately downloading the file, with the new feature, users will be notified with a message that their download has been blocked. Then, if they’d like, they can still choose to allow the download.

Chrome already has a very similar feature, along with the majority of Chromium-based browsers since at least last year. The built-in security features are the first line of defense for users, against the prevalence of digital malware, which ranges from dangerous websites to malicious downloads.

Unfortunately, most consumers have a low awareness when it comes to cybersecurity, which is why it’s up to tech giants, as well as other businesses to step up and solve that issue. Companies that greatly rely on digital engagement should be wary of this issue and consider it a top priority because it’s one of the biggest things that can affect the cybersecurity risk profiles.

With the pandemic forcing the world to become a more digital space overall, a number of different privacy and security risks have been exposed in the last year. From data leaks to interrupted meetings, and even stolen identities, the world has been grappling with malicious internet users more than ever. This is why a number of companies have been improving their data protection and privacy features, while plenty of others have had issues relating to those features in the last few years.

Furthermore, this is also the reason why companies should invest in, and ensure that all of the data security features involved are strong enough to prevent any unauthorized access, and detect suspicious activities. Not only that, but companies should also have strong data encryption, and implement appropriate and ethical data privacy policies for their consumers. This is one of the main ways that companies can continue to build and maintain high levels of trust with their consumers.

With cyber attacks being so prevalent that these days they happen every 40 seconds or so, and a new data breach being announced every week, internet users are also quickly losing trust in the internet, as well as digital businesses. That’s why the companies and platforms that can protect their users’ data rights and provide security will continue to instill trust with their consumers, and also why both Chrome and Firefox have decided to introduce similar safety features for their users.