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Ronn Torossian

Entertainment Magazine Borrows Fame from Subjects

Entertainment Magazine Borrows Fame from Subjects

Recently, Entertainment Weekly found itself caught right in the crosshairs of the changing media market. With most people now getting their entertainment content online, or via social media, how could a glossy print publication weather the storm? As Ronn Torossian points out, successful media companies live and breathe on the strength, or stickiness, of their content. For Entertainment Weekly the ... Read More »

Thor Thrives on the Strength of Intense Entertainment PR

Thor Thrives on the Strength of Intense Entertainment PR

In any Hollywood Good vs. Evil story, the tension between the Good Guy and the Bad Guy is a pivotal selling point. Sometimes, the villain exists just to prop up the hero. Sometimes, he or she helps carry the plot. And then there are times when the Bad Guy turns out to be a breakout star. This is what happened ... Read More »

Van Damme wins the Internet With Awesome Car Commercial

Van Damme wins the Internet With Awesome Car Commercial

When it comes to reflexively sharable content, it’s tough to beat an incredible physical spectacle. Violent crashes and “naughty” content obviously have limited sharability. Not so for amazing – almost inhuman – feats. And that’s pretty much where Volvo went in a recent ad for their new steering technology. They asked notorious action hero, and incredibly flexible human being, Jean ... Read More »

Guerilla Movie Generates Massive PR Win

Guerilla Movie Generates Massive PR Win

Randy Moore knew he had to film his new psychological horror flick inside Disney’s California theme park. He also knew something else. The park would NEVER give him permission. So, Moore, and his production team just did it anyway. They purchased annual passes, and kept going every day until the film was finished. When people ask him how he got ... Read More »

Three Success-Killing Assumptions You Are Probably Making

Three Success-Killing Assumptions You Are Probably Making

Business plans have no place for assumption. But people get into business with one assumption after another every day. The Internet is a hotbed for exactly this sort of business-killing shenanigan. Because it can be so simple and cost effective for an entrepreneur to get things up and going online, people tend to assume every step of the business process ... Read More »

Three Reasons Americans Are Obsessed With Celebrity

Three Reasons Americans Are Obsessed With Celebrity

Everyone knows about a famous person. That is, in effect, what makes them famous. But in the 24/7 wired-in-news world we all live in, information consumers can’t seem to get enough of celebrity news. The press has always covered the comings and goings and lifestyles of the glitterati, and society has always eaten it up. Whether talking about their fabulous ... Read More »

Public Relations Implications of Internet Privacy

Public Relations Implications of Internet Privacy

Internet privacy is a hot topic these days. Article after article is being written about how unsafe content can be online. While there is some truth to these issues and certainly reasons to be cautious, when it comes to privacy online, that horse left the barn a long time ago. Even if you take steps to keep things hidden, secret ... Read More »

The Royal Baby and Social Media

The Royal Baby and Social Media

On Monday, July 22, 2013, the heir to the throne of England was born.  George Alexander Louis, to be known as His Royal Highness Prince George of Cambridge, has been a flashpoint of media attention since the news reports first surfaced that Prince William and his wife Kate Middleton were pregnant.  Monarchs have been born in England for millennia, but ... Read More »

PR and the Box Office

PR and the Box Office

Movies are great fun, whether you’re going on a date, hanging out with friends, or looking for something to do with the family on a rainy night.  Movies are also big business, generating $36.2 billion worldwide in 2011.  Unfortunately, with fewer movies being made and released commercially, and the demand for big budget effects and high-dollar superstar actors, the movie ... Read More »

When You Come Bearing Jobs

When You Come Bearing Jobs

When a new company plans a move into a new area, state or region, public relations plays a key role in that transition. And not just consumer PR either. The new company would be wise to connect and commit to that community in visible and tangible ways. Open the lines of communication and keep them open. You may not be ... Read More »

Five Ways to Beat Writers Block

Five Ways to Beat Writers Block

I maintain several websites and content-rich blog sites in order to promote my business and connect with potential clients. Each of these requires a steady stream of compelling, original content to keep readers engaged. I’ve been asked many times how I can keep up with this. “Don’t you ever run out of ideas?” Well, sure. It’s not always like snapping ... Read More »

When ‘busy’ Equals Bad

When ‘busy’ Equals Bad

Hitting the right mark between competent and experienced and overworked and desperate can be difficult. But, when you are marketing business-to-business services, your public relations success depends on striking exactly the right balance. Read More »

Ronn Torossian Reveals Corporate PR Secrets

Ronn Torossian Reveals Corporate PR Secrets

When you are a brand new business, there is no cookie-cutter approach to public relations and marketing. At least, according to Ronn Torossian, there should not be. All businesses are different. All markets are in flux at all times. Because of these two fundamental realities, no two market approaches should be exactly the same. Then why do so many businesses ... Read More »

What Makes You Successful?

What Makes You Successful?

Markets are crowded. No matter what you do, there will be competition vying for your market share. That’s the nature of free enterprise. However, the strength of free enterprise as a system lies in the ability to build and protect your reputation. But what would you rather be known for? Consistency or uniqueness? Which trademark should your consumer PR strive ... Read More »

Tips on Avoiding a Classic PR Mistake

Tips on Avoiding a Classic PR Mistake

When a company goes all out to introduce a new product to an established market, there can be some unexpected – and unfortunate – blowback. Some customers may feel pressured to exchange loyalties, pursuing the new product in lieu of the old. Torossian has some tips for companies launching new products who want to make sure their established brands are ... Read More »

The Consumer PR Approach of Age Segregation

The Consumer PR Approach of Age Segregation

CNN reported that in early June 2013, AirAsia X flights to China, Taiwan, Japan, Korea, Australia and Nepal would now ban children under the age of 12 from the first seven rows of economy class flights. The CEO of AirAsia X, Azran Osman-Rani, described the new policy as “a heavenly package for those who want peace of mind.” By “mind,” frequent ... Read More »

How the Doubling of Manhattan’s Population Can Help Any NYC PR Firm

How the Doubling of Manhattan’s Population Can Help Any NYC PR Firm

I’m a New Yorker. I absolutely love it, and won’t let anyone else tell me different. I figure, if they don’t like it here, they can find someplace else to be or open their eyes to what they’re missing. And what are many advertising and public relations companies missing about the place I call home? Well, once I tell you ... Read More »

5 Vine Tips to Help your Brand Strategy

5 Vine Tips to Help your Brand Strategy

It may seem funny to start a blog piece about Vine with talking about Youtube, but if you think about it, it makes a lot of sense. For one thing, Youtube is the forerunner of Vine, as the first social media venue making use of video clips. For another thing, in attempting to define Vine, a short analysis of Youtube ... Read More »

Marketing: Why Honesty is the Best Policy

Marketing: Why Honesty is the Best Policy

The digital age is transforming the way we do business in all aspects. From a marketing perspective, truth can no longer be considered an oxymoron in sales or advertising but rather a necessity as businesses compete in an increasingly transparent marketplace. The role of marketing in the past has been to communicate a message to consumers that their brand or ... Read More »

Pitfalls of Web 2.0 That A PR Agency Needs to Avoid

Pitfalls of Web 2.0 That A PR Agency Needs to Avoid

Thanks to technology, we can now get our messages to our intended audience at the click of a button. This instantaneous way of life has become the norm for most businesses. However, there are a few ways that our reliance on technology can hurt us more than it can help. There are certain pitfalls that we all need to be ... Read More »