Every business is always looking for more leads, which means they tend to utilize plenty of strategies to generate and capture leads. However, all markets are getting a lot more competitive, and Facebook is a useful tool for companies that are looking to stand out from the crowd and drive more qualified leads.
Promoting Lead Magnets
One of the most effective ways that businesses can generate leads is by promoting lead magnets. Aside from posting the lead magnets on their business website, companies should have a Facebook page. For instance, if a company is planning to host a webinar, the audience on Facebook should also be informed about that webinar. Or if a business has conducted some case studies that might benefit its website audience, the company can talk about it on Facebook too. This is a step that only takes a few seconds to do, but can greatly support lead generation efforts. Businesses should ensure that they’re using UTMs to track which leads are generated from Facebook, in order to determine whether their lead magnet efforts are performing well.
Driving Traffic to Product Pages
After a company has an initial conversation with a potential consumer, they can start driving that consumer to their product pages so that consumers can shop for specific products. When crafting a message to point the consumers in that direction, it’s important to sound genuine and helpful to the consumers instead of too promotional. This will further attract potential consumers to the brand and build a stronger relationship with them.
Presenting an engaging message to any newcomers to a company’s Facebook page can help businesses convey who they are. Companies can share their mission, vision, and values in their Facebook bio. When using this strategy to share more about themselves, companies can build a better conversational relationship with consumers, and increase customer awareness. All of those efforts can ultimately increase lead generation on Facebook.
When companies are looking to generate more leads, they also want to ensure that those leads are high quality. To do that, companies can use a chatbot in the Facebook Messenger App to ask questions that will qualify all their leads. For example, businesses can ask potential consumers about the industry they’re in, the products they’re looking for, or even the type of services they want. This information can be used to send the leads targeted emails that connect them with the right sales teams, or simply send them informative content that will improve the relationship between them and the business.
Aside from using a chatbot in Facebook’s Messenger, companies can incorporate various interactive elements into their Facebook page. Businesses can interact with their page visitors in their messages or comment sections of posts, but they can also host giveaways, create polls to ask for opinions and utilize different types of video content. In these ways, businesses can build rapport with leads, build trust, and provide a positive customer experience.