Every business around the world wants to generate more leads, which means all businesses have to employ different and extensive strategies to generate and capture leads.
One of the useful tools that companies can use to do that is Facebook.
With nearly 3 billion active users, companies can reach new audiences and generate leads through Facebook.
Additionally, people tend to engage with brands on Facebook quite a lot, with nearly 40% of users following business pages.
Not only that, but Facebook is a very cost-effective option for businesses looking to generate leads, especially compared to some alternative options, such as Google Ads .
Every user on Facebook has come across an ad at some point while using the platform.
However, companies can gain an advantage over generic ads by creating ads that are specifically designed to generate leads.
With those types of ads, users can simply tap on their screen to fill out a form, instead of having to manually input all of their information repeatedly.
These types of ads are also very easy to create and very targeted, allowing companies to reach intended niche audiences.
They can also be linked to a company’s CRM or Facebook Lead Ads campaign.
Call to Action Ads
Call to action ads allow companies to promote their page’s CTA button. The goal of that button can be to get users to request a demo from the business, enroll in a program, or even shop.
With the help of this button, companies can drive their desired consumer action.
These ads are also helpful for generating qualified leads, and Facebook offers businesses an additional benefit by allowing companies to create different ad formats that cater to different business goals.
Artificial intelligence has become very popular in marketing efforts for businesses, and it’s also helpful when companies want to create their own chatbots. Those bots are powered by artificial intelligence, and can reduce the time that companies spend on repetitive or long tasks such as responding to consumers’ questions.
Chatbots are also a very cost-effective option because they reduce the number of customer service requests for businesses, as well as contribute to lead generation efforts on Facebook.
This is done by driving traffic to the company’s predict page after an initial conversation with a potential customer, which increases brand awareness, qualifies leads through questions, and improves customer service.
Aside from creating a chatbot for Facebook Messenger, companies can also incorporate other interactive elements that help generate more leads on the platform. These elements can interact with potential consumers through messages, comments, pools, video content, and hosting giveaways.
In fact, businesses can also share events that aren’t happening on Facebook Itself. These posts can form any interested followers about these events, which can support lead generation funnels.
By making their Facebook pages more interactive, companies can make potential customers a lot more likely to interact with their businesses. Then, ongoing conversation and exchange of information with the customers can generate more qualified leads.