January 28, 2023

5W Public Relations: 5W PR Blog

Public Relations Insights from Top PR Firm 5W Public Relations

Auditing Your Facebook Page

facebook marketing

Every once in a while, companies have to find different ways to manage the content that they share on social media platforms, and more specifically on Facebook. Fortunately, there is an easy way for companies to audit the Facebook business page that they have, and make sure that everything is working as intended.

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Export

The first thing that any company needs to do before auditing its Facebook business page is to make a full record of the business page by exporting it, as well as its activity. This way, the company will get an original document and can review the information directly. There are a couple of different options companies can get when it comes to downloading the page content of their business page, which is either through a JSON or an HTML File. The company can also choose from a date range and export its posts, as well as its Facebook Messenger history. 

Archiving

Once the company has reviewed all of the past content that it has shared and created on their Facebook business page, it’s time to start archiving any irrelevant or outdated content. This isn’t a very common thing to do on Facebook, which means the option is a bit more difficult to find, compared to Instagram, for example. However, if the company has shared any content that is no longer relevant, or is very outdated, archiving that type of content can help companies make sure that the page is easier for people to navigate and less cluttered. It’s important for companies to understand that once they archive a piece of content that they have shared in the past, they can no longer access the insights for that specific post. 

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Hiding

Finally, companies also have the option to hide different pieces of content that they have shared in the past, which can be done for content that other people have shared on the company’s Facebook business page. This is best done for any spam or harmful content that Facebook users have ended up sharing on the business page of the company on the platform, however, it’s important for companies to know that they can do the same thing for any comments that they receive on their own content as well. There are many types of comments that companies can receive from Facebook users that can harm the reputation of the business, or generate engagement off of the topic that the company is trying to focus on, which is why it’s best for the business to completely remove them so that people won’t be able to see and react to them. Additionally, when a company hides these types of comments, the person that shared them won’t know that this happened. Finally, companies also have the option to not allow other people to share content on the Facebook business page of the company, which is done through the Facebook settings for the page.