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With a lot of beauty products being discovered on social media today, to make...
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2020 was a year in which consumer trust and tailored communications were more important...
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When actor Clint Eastwood referred to marriages being made in heaven and added, “….but...
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One of the worst things a reporter wants to hear from someone they’re trying...
By 2022, due to privacy concerns, third-party cookies, which have been guiding brands’ digital...
One of the best ways for companies to generate leads is through content marketing,...
The sheer number of stories that are published every single day on the internet...
Thanks to social media, 64% of American consumers feel empowered today to share their...
The pandemic changed just about everything for everyone, including both buyers and sellers in...
Like scouts who observe their opponents, marketers who successfully conduct and interpret competitive analyses...
Scientists believe the attention span of a goldfish is nine seconds compared to eight...
Remember back in the 1980’s when Walmart Founder Sam Walton introduced the concept of...
Remember the often-repeated phrase, “Trust me. I’m from the government and I’m here to...
Baseball has its World series and amateur sports, the Olympics. How about a KPI...
The best marketing campaigns aim to turn the new and returning customers into brand...