Vigilant marketers know that being constantly out there with massive online visibility keeps the customer in the loop. But with those hectic and end-to-end meetings, finding time for email marketing and even social media marketing can be challenging.
On the other hand, marketing automation takes up a larger segment of a company’s marketing portfolio, enabling it to spend time on other crucial matters for overall business growth.
What Is Marketing Automation in The First Place?
While there are different ways of explaining what marketing automation is, the simplest answer is that it is when a company automates its marketing. And technology plays a critical role in the whole automation process.
So generally, marketing automation is the use of various software apps and technology to execute repetitive online marketing actions and tasks. Marketing research has found that those companies that streamline, optimize, and measure workflows through automation systems easily leverage operational efficiency for growing their brand.
The Advantages Businesses Get from Marketing Automation
Here are various benefits that accompany marketing automation;
Marketing Automation Is A Huge Time Saver
Marketing automation leverages tools that take over the busiest segment of a company, which is marketing. By doing so, staff in this area can focus their energies on other important tasks such as creating unique content and strategies for their business. The truth is that what took hours and maybe days to execute in terms of marketing now takes just a few minutes with automation.
And suppose a company automates its social media posts and ads. Then, of course, it saves massive amounts of hours per week, which it wouldn’t have sans marketing automation. Such marketing software– an invaluable scheduler– means that relevant staff can also plan everything ahead of time instead of continuous updating.
Automation Cuts Down on Costs
There are always labor costs tied to any marketing strategy and execution. But the most remarkable thing about technology and marketing automation is that there are fewer labor costs associated with them. Instead, the business can channel its budget to other breakthrough decisions that can propel the company to greater heights. Mostly, a business with a reasonable budget attracts a stronger, more qualified team, and the extra money goes to where it is needed the most.
Marketing Automation Can Help Measure Success
Most of the marketing automation tools available also have statistical data features that help report the overall performance of each campaign. And the same tools can forecast a business’ future performance. In this case, machine learning capabilities come in handy in the analysis of historical marketing data. Any smart company would give anything to know which of their initiatives have worked, and automated marketing tools provide just that and more.
The most crucial question for any business wanting to succeed is that of how to use marketing automation to the greatest advantage. For example, do they wish for regained work hours, savings on labor costs, and a greater reach for a quality audience? Only marketing automation can do this.