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Tag Archives: Media Relations

Why Writing Is Important for PR Professionals

Why Writing Is Important for PR Professionals

Many college PR and communications degrees have started to de-emphasize upper-level writing skills in favor of ethics and strategic thinking. Those are good areas to add to the courses, but passing on the writing courses regarding a profession that is still very oriented to the written word is a mistake. Here are some of the reasons a PR professional still ... Read More »

Americans have a sunnier outlook, can you capitalize ?

Americans have a sunnier outlook, can you capitalize ?

Listen to some, especially on social media on Mondays, and you might think the average American hates his job and his (or her) life. And given two recent metrics, there might be an explanation: overall, U.S. employers slowed their hiring over the month of August and the slowed raises in salaries as well. Less help and less money? Yes, those ... Read More »

The Whopperito: yes it’s real

The Whopperito: yes it’s real

Some have said Burger King will try anything to attempt to stay relevant in the fast food wars. Those folks may be right. The latest gambit? The Whopperito. While Tex-Mex joint Chipotle announced it would be debuting a burger-specific brand, BK decided to just combine the two concepts into a single entry. Read More »

Christopher Burch: Entrepreneur Of The Month

Christopher Burch: Entrepreneur Of The Month

If you go looking for descriptive words that work when talking about Chris Burch, there are many – billionaire, fashion guru, real estate investor, entrepreneur, father of six, or maybe even lucky. It would be easy to see all those things in the man and begin to believe that he was simply born under a lucky star. That’s until you ... Read More »

The Rise of Under Armour

The Rise of Under Armour

Remember when Riddell and Nike and Reebok ran the sports world? If you played pro ball, you wore a big brand. If you played little league, you wore the same big brand. It seemed like there was no way in for any new kid on the block. But Under Armour came decked out for a long battle. Now they’ve won. ... Read More »

The Beatles Invade Spotify

The Beatles Invade Spotify

The wait is over. Finally, fans of music streaming app Spotify can Meet the Beatles. And they’re not alone. Users of Apple, Deezer and Google Play, will also have that privilege. While the move may not sound that earth-shattering to outsiders, it’s a sign the music industry is finally willing to admit things have Moved On. When it comes to ... Read More »

4 Smart PR Campaigns for Eyeglasses and Related Companies

4 Smart PR Campaigns for Eyeglasses and Related Companies

Eyeglasses come in all shapes, sizes, and purposes. Whether you want to look cool, soothe your eyes or see more clearly, knowing your plan makes the PR campaign focused to your goals. Here are a few marketing eyewear campaigns that have done well: Sarah Palin Eyewear This was not so much a specific company, but a number of eyewear companies ... Read More »

Ford Issues Massive Recall

Ford Issues Massive Recall

Once again, Ford is on the hot seat. In a massive recall, Ford Motor Company is recalling about 590,000 automobiles because of issues with the power-assist to the steering. While the issue does not stop steering, the malfunction could cause the power assist to fail completely, making the vehicles more difficult to turn. According to Ford, the steering issue has ... Read More »

Public Relations Benefits for Your Ecommerce Business

Public Relations Benefits for Your Ecommerce Business

Press release writing encourages companies and organizations to expand their awareness of each other’s progress. As an online business, your eCommerce site has different advantages than a brick-and-mortar firm trying to address your target market. Your audience is on the web; the web changes directions at the speed of light, but notable mentions in reputable magazines or on high-ranking blogs ... Read More »

Prestige Beauty: Then, Now and the Future

Prestige Beauty: Then, Now and the Future

Public relations is necessary in any field, and beauty is not exempt. Prestige Beauty uses their public relations to build a good brand image for their company. Press releases, community events, and other correspondence is a good way to get people feeling good about your company and what you do. If you’re in the field of beauty, there’s much that ... Read More »

Pinterest vs. Twitter, Who’s Winning the PR war

Pinterest vs. Twitter, Who’s Winning the PR war

There was a time, not too long ago, when Twitter was the latest social media darling on the net. People were flocking to tweet their latest,and greatest thoughts. To have tiny conversations with people across the room and across the world. But, given the limitless potential for social media interaction, there were sure to be competitors entering the market. When Pinterest released their APP, ... Read More »

3 Tips to Staying on an Editor’s Good Side

3 Tips to Staying on an Editor’s Good Side

In the public relations game, you will spend quite a bit of time connecting and interacting with editors, producers, and other media gatekeepers. It follows, then, that it’s probably a good idea to know how to interact positively, and profitably with those media gatekeepers. Ronn Torossian, CEO of 5WPR in New York, offers 3 tips on staying on an editor’s ... Read More »

Understanding What’s Important in a Press Release

Understanding What’s Important in a Press Release

Public relations is all about connections, but some people struggle to understand what to put into a press release in order to connect with their audience. In this article, Ronn Torossian, CEO of 5WPR, offers 3 tips for how to connect with your audience, and craft a press release that will get noticed and followed up on. Connection Is your ... Read More »

Mid Season Finales Offer Prime Promotion Time

Mid Season Finales Offer Prime Promotion Time

The holiday season has always been prime commercial time for TV networks. Lots of people are watching, and, with holiday specials, lots of people are watching the same thing. This combination makes for a prime PR opportunity for both popular, and not so well appreciated programs on the major TV networks. There are a lot of reasons why the midseason ... Read More »

3 Responses to Positive Press

3 Responses to Positive Press

Everyone wants great press, but how many times do you hear people talking about what to do once you get it? Hardly ever, really. But, Ronn Torossian, CEO of 5WPR, a leading NYC based media relations firm, says there is a right way, and a wrong way, to handle positive press. Here, Torossian offers 3 basic responses he has seen, ... Read More »

3 Elements of a Top PR Campaign

3 Elements of a Top PR Campaign

Everyday, countless press releases are submitted, countless public relations campaigns are launched, and millions of brands enter the harsh light of the public eye. What happens next depends on an endless number of decisions, and moving parts. Many of these factors are completely outside your control. But, according to PR guru, and president of 5W Public Relations, Ronn Torossian, at least ... Read More »

Don’t Tweet Dumbly !

Don’t Tweet Dumbly !

Social media is one of the most convenient ways ever conceived to communicate with the largest number of people. The potential for PR, and for profit, is nearly endless. But there are some pitfalls. A lesson one young professional learned the hard way in a recent – and very public – firing. Her offense? Being incredibly stupid on Twitter. While ... Read More »

Ronn Torossian Reveals Corporate PR Secrets

Ronn Torossian Reveals Corporate PR Secrets

When you are a brand new business, there is no cookie-cutter approach to public relations and marketing. At least, according to Ronn Torossian, there should not be. All businesses are different. All markets are in flux at all times. Because of these two fundamental realities, no two market approaches should be exactly the same. Then why do so many businesses ... Read More »

Advice from a Journalist to PR Folks; 9 Do’s and Don’ts

Advice from a Journalist to PR Folks; 9 Do’s and Don’ts

Big Promise, no Delivery. I can’t tell you how many times I’ve had a PR person contact me for a story I’m writing and promise a person or company. Then, I don’t hear back from them for a few days or a week. Then they tell me that person or company isn’t available. Congratulations, you’ve just lost all credibility. Don’t you ... Read More »

Spinning Government Mandates

Spinning Government Mandates

It’s truly amazing when the federal government throws you a bone and sets a perfect marketing opportunity right at your feet. Even better, if the regulation that requires compliance by your client’s potential customers spells out the incentives and penalties, you have a diamond in the rough. The challenge is to digest the content that the government provides and spin ... Read More »