Last updated: April 23, 2026
1. Introduction
This Privacy & Cookie Policy explains how 5wpr.net (the “Site”) collects, uses, and protects information about visitors. The Site is published by 5W Public Relations LLC (“5WPR,” “we,” “us,” “our”) as an insights and analysis property covering public relations, marketing, crisis communications, and industry trends.
2. Information we collect
We collect information in three ways:
Information you provide directly. If you subscribe to an email list, fill out a form, or email us, you voluntarily provide information such as your name, email address, and any message content.
Information collected automatically. When you visit the Site, our servers and third-party services automatically collect your IP address, browser type and version, operating system, referring URL, pages visited, time spent on pages, and approximate geographic location (city or region level). This is collected via standard server logs, cookies, and analytics tools.
Information from cookies. See Section 6 below for detail on how cookies are used on the Site.
3. How we use information
We use the information we collect to operate, maintain, and improve the Site; respond to inquiries you send us; analyze Site usage to understand what content is most useful to readers; detect and prevent fraud, abuse, and security threats; and comply with legal obligations. We do not sell personal information to third parties.
4. Third-party services
The Site uses the following third-party services that may collect information about visitors:
- Google Analytics (or equivalent analytics tool) — collects aggregated usage data. Data is processed in accordance with Google’s own privacy policy.
- Web hosting providers — receive standard server log data as part of operating the Site.
- Email delivery services — used to deliver email communications if you subscribe.
- Content delivery networks and embedded content — the Site may embed content such as images, videos, or social media widgets from third-party services, which may collect information when you interact with them.
5. Data retention
We retain information collected via forms and email communications for as long as reasonably necessary to respond and maintain business records, typically two to seven years depending on the nature of the communication. Server logs and aggregated analytics data are retained per the retention settings of our analytics and hosting providers.
6. What are cookies and how we use them
Cookies are small text files that websites place on your device when you visit. They are widely used to make websites work and to provide information to site operators about how the site is being used.
5wpr.net uses cookies for the following purposes:
Essential cookies. Necessary for the Site to function properly. They enable basic features such as page navigation and secure areas. The Site cannot function properly without these cookies.
Analytics cookies. Collect aggregated information about how visitors use the Site, including which pages are most popular, time spent on pages, and traffic sources. Analytics cookies used on the Site include those set by Google Analytics (or equivalent analytics tools in use at any given time).
Functionality cookies. Remember choices you make to give you a more personalized experience.
Some cookies are set by third-party services, including analytics providers, content delivery networks and hosting providers, and embedded content providers (for example, if a page embeds content from X/Twitter, that content may set its own cookies). These third-party cookies are governed by the privacy policies of the respective third parties.
7. How to control cookies
You can control and manage cookies through your browser settings. Most web browsers allow you to view, manage, delete, and block cookies. If you choose to disable cookies, some features of the Site may not work as intended. Essential cookies cannot be disabled without breaking core Site functionality. The Site honors Do Not Track signals where technically feasible and legally required.
8. Your rights
Depending on your location, you may have rights regarding personal information we hold about you, including the right to request access, correction, deletion (subject to our legal obligations), objection to certain processing, and opt-out from certain marketing communications.
California residents have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). EU and UK residents have specific rights under the General Data Protection Regulation (GDPR) and UK GDPR. We will honor these rights to the extent they apply to the information we hold.
To exercise any rights, contact us at [email protected]. We will respond within a reasonable timeframe and may request verification of your identity.
9. Children’s privacy
The Site is intended for professional and business audiences and is not directed at children under 13. We do not knowingly collect personal information from children under 13.
10. Security
We take reasonable technical and organizational measures to protect the information we collect. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
11. International transfers
The Site is hosted in the United States. If you access the Site from outside the United States, your information will be transferred to, stored in, and processed in the United States, which may have different data protection laws than your country of residence.
12. Governing law
This Privacy & Cookie Policy is governed by the laws of the State of Florida, without regard to its conflict-of-law principles.
13. Changes to this Policy
We may update this Policy from time to time. Material changes will be indicated by updating the “Last updated” date at the top of this page. Continued use of the Site after changes are posted constitutes acceptance of the revised Policy.
14. Contact
Questions about this Policy should be sent to [email protected].