June 28, 2022

5W Public Relations: 5W PR Blog

Public Relations Insights from Top PR Firm 5W Public Relations

Strategies to Generate More Sales

Companies are always looking for ways to generate more sales and increase their audiences.

In fact, some of the strategies that most businesses tend to overlook tend to focus on the existing customer base of a company, and targeting those audiences.

Utilizing tactics like retargeting and creating referral programs can help practically any business to get more sales and increase revenue.

Referral Program

According to research, the leads that are generated from referrals convert about 30% more compared to other marketing strategies.

That means companies that don’t have a referral program for their customers need to create one as soon as possible.

Referral programs don’t need to be complicated to get more leads.

All that a company needs to do is provide something that’s of value to the existing customers for any customer they bring to the business. That thing can be a discount or even a coupon that they can use when they make purchases in the future.

Retarget Email Subscribers

When a company has created an email contact list, based on the website behavior of its visitors, it should start a retargeting campaign for those subscribers.

In this specific case, retargeting means the company sends out emails to people that have previously shown an interest in the business, but they haven’t completed a call to action.

One of the most effective ways that companies can use email retargeting is to send abandoned cart emails, which, according to research, can help in recovering about 30% of all abandoned carts.

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Companies can also send their current customers recommended and suggested products that are similar to their past purchases.

To effectively re-target email subscribers companies should first start by implementing the easiest retargeting campaign such as abandoned carts and recommended products.

There are other types of retargeting campaigns that companies can also use, such as asking previous customers for reviews about a week after they’ve made a purchase.

In fact, there are plenty of different ways that companies can re-target their email subscribers that they should figure out by researching and testing different strategies.

Upfront Value

Companies can’t generate a lot of sales from their customers if they only resort to asking their customers to convert without giving them something in return for their time or their money.

One of the best examples of giving customers value upfront is through email marketing.

To create email marketing campaigns companies need to create an email contact list and to get website visitors to sign up for an email newsletter, companies need to use a lead magnet.

A similar thing can be used in generating more sales, especially since these days, providing customers with great solutions is no longer enough to generate more sales.

Plenty of times, companies need to provide additional benefits and things of value to the customers to get them to convert, such as fast shipping or free shipping, free trials, bonus offers, and even handwritten letters for those customers.

Whatever a company decides to provide to its customers it should make sure it’s clear so that the potential customers will see the value before they decide to make a purchase.

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In fact, this strategy can extend to other areas of a company’s website, such as the social media content, the calls to action, as well as the product and landing pages.


Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently-owned PR firms in the United States.

With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals.