It’s no doubt that the beauty industry is extremely competitive. And it’s not uncommon to see mature cosmetic brands such continually working on their brand image. The reason is that consumers are fickle and in general most don’t stick to one particular brand, which creates loyalty issues.
But with beauty brands competing for business, how can you make sure that you are differentiating yourself from the others? There are only a few NY beauty pr firms that understand this challenge.
Developing brand loyalty should be the first priority for any successful beauty brand. To do this, you’ll need to stay active in the media. Talk up about the benefits of your products. Do you have any personal success stories? Everyone loves a beauty product that identifies with their image and makes them feel good.
But as a beauty brand, creating that buzz over and over again can be time consuming and a pr agency that specifically deals with in beauty pr could be your go-to-guide in helping you build that brand name that everyone wants.
Top tips to consider when building your brand image with PR:
• Identify your target audience. Do you know who are you are trying to sell to?
• Keep yourself in the media. How will you communicate your message? TV, radio, national press.
• Develop a social profile. Can your customers voice their opinions online about your product? Run online competitions to continually build brand engagement.
• Have a crisis pr plan ready to go. How would you respond to unfavorable comments?
• Reward loyalty. Make it known that you reward returning customers for their loyalty in choosing you as their preferred beauty brand.
Whether you are a well known beauty brand or a lesser known beauty brand, brands need to continually evolve and the only way to do this is to have a specialized beauty pr firm in NYC handle your beauty public relations strategy.