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Marketing to Millennials with Pets

Marketing to Millennials with Pets

Millennials have recently overtaken baby boomers in pet ownership, creating a whole new approach to marketing to pets. With Millennials delaying the addition of children to their families, more are opting to own pets. People between 20 to 34 are more likely to spend more money on their beloved pets, with more spur of the moment spending on toys and ... Read More »

Microsoft Unleashes the Spartans

Microsoft Unleashes the Spartans

It’s not available quite yet, but Microsoft has offered the cyber world a sneak peak of its new “Spartan” web browser. The company insists the updated software is not a “replacement” for Internet Explorer…but everyone else has accepted the obvious. IE is dead. Of course, ask the rapidly growing number of Internet users opting for Chrome or Firefox, and that’s ... Read More »

SXSW, Startups, Silicon Valley, and Dead Unicorns

SXSW, Startups, Silicon Valley, and Dead Unicorns

Malcolm Gladwell and venture capitalist Bill Gurley had a spirited discussion on stage at the 2015 SXSW conference. They covered a plethora of topics including missed investment opportunities, the state of healthcare in America and more. Uber Benefits They spent much of their hour-long slot discussing Uber, the fast-growing ride sharing company that has been prominent in the news recently. ... Read More »

Public Relations Opportunities of Award Shows

Public Relations Opportunities of Award Shows

The Oscar award program is an annual event that showcases the leading films made during the previous year. Actors, directors, cinematographers, and others involved in high-level filmmaking are honored through nominations in specific award categories. Public relations opportunities abound before, during, and after the airing of this awards show, and others like it. Before the Oscars. Nominations are announced ahead ... Read More »

Getting a PR Internship

Getting a PR Internship

If growing up you were dreaming about representing brands, you became a communications student, or you love writing about the media then there are good chances that you were cut out to be a PR professional. However, getting your foot into the door can be many miles away from your dreamland. Competition for PR roles in companies is higher than ... Read More »

When Hollywood invades YouTube, what happens next?

When Hollywood invades YouTube, what happens next?

YouTube has long been considered the place where no-names with big talent can try to get their big break. And it’s worked for quite a few current big names in the music business. But for moviemakers – the actual natural users of YouTube – the social media platform has been less of a springboard. But Ronn Torossian says Brian Robbins ... Read More »

Apple draws Fire as iPhones are already Delayed

Apple draws Fire as iPhones are already Delayed

When you think about companies with PR challenges, Apple is likely nowhere near the top of your list. This is a company that makes the news even when it doesn’t have any real news to discuss. But Ronn Torossian says the company is dealing with a PR issue that might be a blip for Apple, but could be disastrous for ... Read More »

Hollywood’s SUMMER of Discontent

Hollywood’s SUMMER of Discontent

  According to reports, U.S. box office totals are in a freefall, and there doesn’t seem to be an end in sight. Terrible news for the film industry, which has practically owned Get Out Of The House entertainment media for the better part of a century. Even with the standard slate of action adventure movies and big budget summer blockbusters playing ... Read More »

A Clear PR Message for Lasik Doctors

A Clear PR Message for Lasik Doctors

For millions, Lasik Eye Surgery has been a complete life changer. No more waking up and struggling to find the clock, or read your phone, or make it to the bathroom without your glasses. In fact, no more looking for your glasses – period. No more worrying about losing a contact at the beach or in the pool, or forgetting your ... Read More »

Pickups Losing Ground to Luxury Cars

Pickups Losing Ground to Luxury Cars

Is America beginning to see the swan song of the all-American pickup truck? According to some reports, luxury cars are beginning to not only gain ground, but to surpass pickup trucks as the American vehicle of choice. But, not just luxury cars… FOREIGN luxury cars. Drivers are choosing BMWs, Audis, and other foreign luxury makes in record numbers. Even the ... Read More »

Dove continues to Promote a new Definition of Beautiful

Dove continues to Promote a new Definition of Beautiful

The Dove campaign to remind every woman why she is beautiful in her own skin continues to roll full steam ahead. The empowering message has resonated with women across the nation, and Dove has played into the popularity well, creating social media PR tools for their fans to share, and inviting their customers to help spread the message of love ... Read More »

HULU & Netflix: The War on Cable

HULU & Netflix: The War on Cable

Some people expected flying cars by now, says Ronn Torossian  5WPR CEO. We’re not quite there yet, but we do have quite a few major advancements that have brought the future to us today, and a lot of those advancements come in the form of entertainment. Over the past few years, as cable TV prices continue to rise, more and ... Read More »

3 Ways to Kill your Career (before it even starts)

3 Ways to Kill your Career (before it even starts)

The days of getting a job and sticking with it for 30 years and a gold watch are, essentially, gone. Sure, occasionally you will meet a lifer. Someone who not only hit it out of the park on their first at-bat but also impressed the bosses enough to work up through the ranks on the first go. But stats tell ... Read More »

3 Tips to Staying on an Editor’s Good Side

3 Tips to Staying on an Editor’s Good Side

In the public relations game, you will spend quite a bit of time connecting and interacting with editors, producers, and other media gatekeepers. It follows, then, that it’s probably a good idea to know how to interact positively, and profitably with those media gatekeepers. Ronn Torossian, CEO of 5WPR in New York, offers 3 tips on staying on an editor’s ... Read More »

Golden Globes Uproar – Good or Bad for TV Brands?

Golden Globes Uproar – Good or Bad for TV Brands?

Golden Globe nominations have been released. As expected, there are a few surprises, and more than a few unexpected snubs. As you can imagine, it’s the snubs that really have fans worked up in a lather. People who could not even tell you who won the Globes last year are fuming on message boards, and comment threads because their favorites ... Read More »

Three Reasons Americans Are Obsessed With Celebrity

Three Reasons Americans Are Obsessed With Celebrity

Everyone knows about a famous person. That is, in effect, what makes them famous. But in the 24/7 wired-in-news world we all live in, information consumers can’t seem to get enough of celebrity news. The press has always covered the comings and goings and lifestyles of the glitterati, and society has always eaten it up. Whether talking about their fabulous ... Read More »

When ‘busy’ Equals Bad

When ‘busy’ Equals Bad

Hitting the right mark between competent and experienced and overworked and desperate can be difficult. But, when you are marketing business-to-business services, your public relations success depends on striking exactly the right balance. Read More »

Six Ways Small Businesses Can Attract, Retain Employees and Stay Solvent

Six Ways Small Businesses Can Attract, Retain Employees and Stay Solvent

Many economic prognosticators suggest the economic downturn has hit bottom.  Among the indicators pointed to are renewal of pay increases or at least the promise of a return of some of the salary that was cut at the height of the crisis.  There are even indicators that – in some sectors – furloughed employees have been brought back and, in ... Read More »

Advice from a Journalist to PR Folks; 9 Do’s and Don’ts

Advice from a Journalist to PR Folks; 9 Do’s and Don’ts

Big Promise, no Delivery. I can’t tell you how many times I’ve had a PR person contact me for a story I’m writing and promise a person or company. Then, I don’t hear back from them for a few days or a week. Then they tell me that person or company isn’t available. Congratulations, you’ve just lost all credibility. Don’t you ... Read More »