In my decade as a media trainer, I’ve observed many changes in my profession. When I started, a “facebook” referred to an annual book that profiled each member of Congress, a “twitter” referred to a bird (if anything at all), and a “pinterest” might have been a pun developed by a clever pin manufacturer. In terms of working with reporters, ... Read More »

5WPR, a top 25 PR Agency was hired as PR firm of record by UrbanClout, an online subscription service for TV shows and movies targeting urban audiences. The service is launching this quarter and will also introduce two original reality series’. Read More »

Food and beverage companies long ago decided that high fructose corn syrup was the way to go. Overnight nearly every product that once contained “sugar” was sweetened with some mysterious substance called “high fructose corn syrup.” Then, with the launch of a single product in April 2009, PepsiCo set off a consumer products firestorm. Throwback, Pepsi’s namesake cola product made ... Read More »

Social media is the greatest blessing bestowed upon savvy PR firms in the history of marketing. Viral marketing has never been easier. Hundreds of millions can be repeatedly reached with a single click. But social media is simply a platform. Businesses and individuals still need firms such as 5WPR to help them make the most of this incredible tool and ... Read More »

Thanks to technology, we can now get our messages to our intended audience at the click of a button. This instantaneous way of life has become the norm for most businesses. However, there are a few ways that our reliance on technology can hurt us more than it can help. There are certain pitfalls that we all need to be ... Read More »

Now that the big game has come and gone (blackout and all), football fans are only waiting for the 2013 season to begin. However, behind the scenes, there are likely already plans and strategies for next year’s Super Bowl. Beyond the glitz, glamour, and expensive commercials there is an enormous PR machine at work. Public relations firms in New York ... Read More »

There is one crucial difference between traditional PR approaches and the digital PR world: in digital PR, you have to basically live on the internet. As the means of getting a message to the public evolves on a seemingly daily basis, a digital PR agency is tasked with the responsibility of staying up to date on the latest trends. Online ... Read More »

When consumers see the distinctive make up looks that actresses wear to walk down the red carpets during Awards every year, they usually remark that the women look gorgeous. Other starlets sport cosmetic creations that could be described as bold, and there are always a few that border on outrageous. While viewers observe these looks and comment, either favorably or ... Read More »

The hippest and boldest designers release their newest innovations in home décor and renovations at the International Home & Housewares Show which takes place in March 2013 in Chicago. The latest in technology, style and furniture for residential spaces are typically intended to amaze and astonish for that “Wow” factor that will make the designer’s moniker a household name. When ... Read More »

Every week lifestyle PR agencies are faced with incorporating the latest styles in home design into their marketing campaigns for clients. Like any top PR agency, the team at 5WPR has seen various interior looks come and go, and the more outrageous fads are the first to fall by the wayside. One of the newest trends in kitchen design and ... Read More »