April 19, 2024

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PR Tactics For Restaurants to Attract New Customers

restaurant PR

When it comes to restaurants, reeling in new foodies is an ongoing hustle and shuffle. Sure, lip-smacking delicacies and tip-top service are the meat and potatoes of this trade, but a solid-as-a-rock restaurant PR strategy is the backbone of any thriving restaurant.

Making customers happy

Before diving into restaurant public relations tactics, it’s important to understand the cornerstones of any successful PR effort. The core elements are exceptional food and service. Consistency, out-of-the-box menus, and friendly, attentive staff all create a dining experience that leaves customers wanting more. 

Those satisfied customers then become the best brand ambassadors, spreading the word about their culinary adventures. Even in the digital age, positive word-of-mouth remains a force to be reckoned with.

Digital platforms

The next restaurant PR step is to make a mark in digital spaces. Stake a claim on platforms like Google My Business, Yelp, and other review sites that matter. Keep all information up to date, respond to reviews quickly, whether they’re good or bad, and encourage happy customers to share their positive experiences. 

A user-friendly website is another way to boost the online footprint. Highlight the menu, show off what makes the restaurant unique, and use eye-catching visuals to draw in potential customers. 

Community

Social media platforms are a dream come true for building a rapport with the community and engaging potential customers. Be visible on platforms like Facebook and Instagram. Share tantalizing food photos, highlight positive customer experiences through testimonials and pictures, and stir interaction by hosting contests and rolling out exclusive online deals. 

Get involved with local events to increase visibility and earn goodwill. Sponsor or team up with local festivals, farmers’ markets, or charity events. This not only puts the restaurant in front of potential customers but also showcases its commitment to the community, building a positive brand image. 

Strategic partnerships

Building strong relationships with the media and influencers can massively extend a restaurant’s reach. Cultivate connections with local journalists and food bloggers. Offer exclusive interviews, host dinners for the media showcasing the culinary prowess of the restaurant, or share newsworthy bits about the eatery, like seasonal menu revamps, charity tie-ups, or unique chef profiles. 

Influencer marketing as part of restaurant public relations has emerged as a potent tool for reaching targeted audiences. Team up with relevant local or food-centric influencers who vibe with the restaurant’s brand and target audience. 

Collaborate on product placement, reviews, or social media promotion campaigns. But remember, always choose influencers whose content and style align with the brand’s identity and target audience. 

Creative promotions

Special deals and discounts can work wonders to lure in new customers. Introductory price cuts, special lunch menus, or happy hour deals can tempt first-time diners to try out a restaurant. Strategically promote these offers through PR for restaurants like online platforms, signage outside the restaurant, and even local partnerships and collaborations. 

Hosting themed events and unique experiences can create a buzz and pull in new crowds. Think about hosting cooking classes, themed dinners focusing on specific cuisines or holidays, or live music nights. These events not only generate excitement but also fortify the restaurant’s brand image and provide unforgettable experiences for customers.

Read more from Ronn Torossian:

Ronn Torossian Personal Blog
Ronn Torossian Update
Ronn Torossian on Medium
Ronn Torossian on Business Insider