Home » In The News

In The News

Marketing to Children Going 3D

Marketing to Children Going 3D

Pokémon Go is having an impact in unexpected ways – apparently getting 3D images to sell your product is a step forward and Pokémon Go has proved exactly that. Well, when it comes to PR and marketing, a product that hits the way PG has, means there’s bound to be other companies working to find ways of using the same ... Read More »

Sports Authority Moves Toward Bankruptcy

Sports Authority Moves Toward Bankruptcy

Online sales are hurting big box retailers in just about every demographic. Sports equipment retailers are no exception. It’s tough for stores to move the inventory, especially the selective, higher-priced stuff you typically find in a sports apparel store and still compete with the internet. Just ask Sports Authority. The company recently filed bankruptcy as it attempts to figure out ... Read More »

Healthy fast food? Yep, they own that brand.

Healthy fast food? Yep, they own that brand.

The days of parents pulling through fast food joints without guilt may be over. A generation ago, parents saw nothing wrong with grabbing a bag full of nuggets and fries for the kids on the way from soccer to gymnastics. But since “pink slime” and “Supersize Me,” parents across the nation turn into the arches with at least a little ... Read More »

Pickups Losing Ground to Luxury Cars

Pickups Losing Ground to Luxury Cars

Is America beginning to see the swan song of the all-American pickup truck? According to some reports, luxury cars are beginning to not only gain ground, but to surpass pickup trucks as the American vehicle of choice. But, not just luxury cars… FOREIGN luxury cars. Drivers are choosing BMWs, Audis, and other foreign luxury makes in record numbers. Even the ... Read More »

Just in Time for Summer: Barbecue Bible with Special features

Just in Time for Summer: Barbecue Bible with Special features

Brazilian grilling is a great activity for the great outdoors. The summer is coming and grilling is a favorite in these months. Grilling is great because you can do it on your own or you can invite friends over. Either way it is a really fun time that can be enjoyed by all and a terrific Food PR oppurtunity. Whether ... Read More »

HULU & Netflix: The War on Cable

HULU & Netflix: The War on Cable

Some people expected flying cars by now, says Ronn Torossian  5WPR CEO. We’re not quite there yet, but we do have quite a few major advancements that have brought the future to us today, and a lot of those advancements come in the form of entertainment. Over the past few years, as cable TV prices continue to rise, more and ... Read More »

Ronn Torossian wonders which Colbert will helm the Late Show

Ronn Torossian wonders which Colbert will helm the Late Show

 It’s official! Comedian, and talk show host Stephen Colbert will take over for iconic David Letterman, as the new host of the Late Show. Ronn Torossian said, while the announcement surprised few, it did raise a good many eyebrows, and lead to some interesting public relations questions. Chief among them is the issue of branding. Colbert has made a name ... Read More »

Lady Gaga Goes Gross at SXSW

Lady Gaga Goes Gross at SXSW

What do you do when your first gag was to wear a meat dress? Well, if you are Lady Gaga, you become the meat. This may just be a lesson for what happens when you set the bar for customer expectation so high (or weird) right out of the gate. Ronn Torossian, CEO of 5WPR, the top pr firm in ... Read More »

Mid Season Finales Offer Prime Promotion Time

Mid Season Finales Offer Prime Promotion Time

The holiday season has always been prime commercial time for TV networks. Lots of people are watching, and, with holiday specials, lots of people are watching the same thing. This combination makes for a prime PR opportunity for both popular, and not so well appreciated programs on the major TV networks. Read More »

Don’t Tweet Dumbly !

Don’t Tweet Dumbly !

Social media is one of the most convenient ways ever conceived to communicate with the largest number of people. The potential for PR, and for profit, is nearly endless. But there are some pitfalls. A lesson one young professional learned the hard way in a recent – and very public – firing. Her offense? Being incredibly stupid on Twitter. While ... Read More »

Sign of Bad Times in South Africa

Sign of Bad Times in South Africa

By now, the world has heard. South African officials hired a fake sign language interpreter to work at the largest public event that country has seen, well, ever. With new information pouring into the public sphere every day, South Africa is facing a PR crisis. Yes, the country has been seen as backward, dangerous, bigoted and many other negatives. But, ... Read More »

Fast Food Decision Makes for Some Fresh PR

Fast Food Decision Makes for Some Fresh PR

The fast food wars continue to rage, and despite all the salads that have been introduced, nothing comes close to what Chick-Fil-A just announced. The “Eat Mor Chikin” company has recently announced that it will cut out corn syrup, dyes, and certain other additives, sometime in 2014. Read More »

3 Reasons to Ignore Nasty Social Media Messages

3 Reasons to Ignore Nasty Social Media Messages

Not too long ago, Ryanair was little more than another budget airline choice for those looking for cheap, no-frills transportation from point A to point B. The service worked well at providing a service that people wanted at a price they wanted to pay. Read More »

Thor Thrives on the Strength of Intense Entertainment PR

Thor Thrives on the Strength of Intense Entertainment PR

In any Hollywood Good vs. Evil story, the tension between the Good Guy and the Bad Guy is a pivotal selling point. Sometimes, the villain exists just to prop up the hero. Sometimes, he or she helps carry the plot. And then there are times when the Bad Guy turns out to be a breakout star. Read More »

Van Damme wins the Internet With Awesome Car Commercial

Van Damme wins the Internet With Awesome Car Commercial

When it comes to reflexively sharable content, it’s tough to beat an incredible physical spectacle. Violent crashes and “naughty” content obviously have limited sharability. Not so for amazing – almost inhuman – feats. And that’s pretty much where Volvo went in a recent ad for their new steering technology. Read More »

5 “Walking Dead” Brands That Need More Life

5 “Walking Dead” Brands That Need More Life

From a public relations perspective, brands can be dead long before they ever really end. Like the Walkers in the famous Walking Dead TV show, and comic books, some businesses continue to move forward, without any discernible direction, long after all life has left their brand. But, unlike those doomed Walkers, Walking Dead brands can be brought back to life, ... Read More »

The Royal Baby and Social Media

The Royal Baby and Social Media

On Monday, July 22, 2013, the heir to the throne of England was born.  George Alexander Louis, to be known as His Royal Highness Prince George of Cambridge, has been a flashpoint of media attention since the news reports first surfaced that Prince William and his wife Kate Middleton were pregnant.  Monarchs have been born in England for millennia, but ... Read More »

New App Prevents Texting While Driving

New App Prevents Texting While Driving

Have you ever noticed erratic driving behavior and thought to yourself: “Stop talking/texting on your phone and drive??” It happens daily now. We see someone bobbing and weaving in traffic and we already know that when we get close enough to see the driver, there’s going to be a phone involved. Read More »

4 Way For Telecom Companies to Reassure Their Customers

4 Way For Telecom Companies to Reassure Their Customers

Recently, American consumers were rocked by information that Verizon Wireless has been turning over customer information and phone records to the National Security Agency (NSA) in compliance with a secret court order issued last April.  While the government claims that this is being done to battle terrorism, many Americans find these actions disconcerting and are holding Verizon responsible for the ... Read More »

Advice from a Journalist to PR Folks; 9 Do’s and Don’ts

Advice from a Journalist to PR Folks; 9 Do’s and Don’ts

Big Promise, no Delivery. I can’t tell you how many times I’ve had a PR person contact me for a story I’m writing and promise a person or company. Then, I don’t hear back from them for a few days or a week. Then they tell me that person or company isn’t available. Congratulations, you’ve just lost all credibility. Don’t you ... Read More »