When businesses are creating their marketing strategies, they have to make a decision on the traditional and digital marketing tactics that they will be using.
However, this is not a decision that’s easy for many, because it depends on the business itself, its target customers as well as the industry.
Companies that can stand out from the crowd can achieve this through various ways, and one of the main ones is marketing.
Traditional marketing is all of the forms of marketing that companies can use that’s not on the internet, or more specifically, things that were very popular for marketing in the past, such as print, TV, radio, newspapers, and billboards.
Meanwhile, digital marketing is all of the marketing tactics that can be used online, including social media posts, the company’s website, paid adverts, blog posts, and articles, videos, emails, etc.
Pros and Cons of Traditional Marketing
One of the main benefits the companies have with traditional marketing tactics is the fact that they can reach any local target customers very easily, simply by advertising on the local radio station, in the local newspapers, or with flyers at popular locations within the city. Additionally, this type of marketing allows businesses to reach anyone, even people without a working knowledge of the internet, which means that the call to action is a lot easier for everyone to understand.
On the other hand, this type of marketing is a lot more passive, because the target audience doesn’t engage with the campaign very much – the business is only providing the information to the public in hopes of the people making a purchase. It’s also quite expensive to get a placement, especially during the prime time slots, and the return of investment is difficult to measure.
Pros and Cons of Digital Marketing
With digital marketing, the main benefit that businesses utilize is being able to reach a vast number of people, regardless of their location, because anyone can see a simple post on social media – from people just down the street, to people across the globe.
All of the content can be tailored and personalized according to the ideal buyer persona, and this way, businesses are able to explore and reach even bigger undiscovered markets. This is also a cost-effective way to promote the business, where the audience can easily engage.
However, there are just as many downsides as there are benefits with digital marketing, and one of them is that if the business receives a negative review, it’s going to be visible to everyone. Another disadvantage is that search engines are introducing more and more regulations, which can be difficult for businesses to keep up if they want to see any results from their marketing efforts. All of this means that with digital media, businesses will have to work with an expert on the subject as well as the business itself, to get the most out of it.