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Tag Archives: Public Relations

Can the NFL win back its fans?

Can the NFL win back its fans?

The National Football League is basking in the glow of its biggest event of the year, and yet, people are already asking if the game is up for the country’s favorite professional sports league. For several years now, the league has been dealing with falling attendance, with many teams struggling for revenue. 2016 has been one of the worst so ... Read More »

Hampshire College tries to have press arrested

Hampshire College tries to have press arrested

If you’re looking for a caricature target for both late night talk shows and 24-7 news blogs, look no further than the staff of Hampshire College, the little Massachusetts college that managed to become the laughingstock of the nation when it opted to remove the American flag from campus for fear of … well … no one is really sure ... Read More »

Public Relations Campaigns Should Use Social Listening

Public Relations Campaigns Should Use Social Listening

A public relations agency is responsible for a tremendous amount, from competitor analysis and tracking ROI to media relations, while keeping their clients happy. A PR Agency needs a social listening tool to keep track of all these responsibilities. This tool allows the PR Firm to monitor its clients’ industries to forecast product trends or brand reputation along with other ... Read More »

Why Writing Is Important for PR Professionals

Why Writing Is Important for PR Professionals

Many college PR and communications degrees have started to de-emphasize upper-level writing skills in favor of ethics and strategic thinking. Those are good areas to add to the courses, but passing on the writing courses regarding a profession that is still very oriented to the written word is a mistake. Here are some of the reasons a PR professional still ... Read More »

How to Win at Building a Brand

How to Win at Building a Brand

Before building a brand, understand what it really is. It includes many things like logos, mission statements, and the like. But those are tools associated with the branding process. A brand is, in its most essential form, about what a company represents. Answering that question makes the rest of the process about building a winning brand so much easier. Read More »

Hospitality PR — How PR Helps Increase Star Ratings

Hospitality PR — How PR Helps Increase Star Ratings

Officially stars or diamonds for hotels and restaurant ratings come from only a handful of agencies. The star system was first implemented by the Forbes Travel Guide (originally the Mobil Travel Guide) in 1958. AAA uses a different system of diamonds. The higher your star/diamond, the better these publications consider your establishment. Businesses are evaluated based on service, product, and ... Read More »

Americans have a sunnier outlook, can you capitalize ?

Americans have a sunnier outlook, can you capitalize ?

Listen to some, especially on social media on Mondays, and you might think the average American hates his job and his (or her) life. And given two recent metrics, there might be an explanation: overall, U.S. employers slowed their hiring over the month of August and the slowed raises in salaries as well. Less help and less money? Yes, those ... Read More »

What happens when you break your client’s trust

What happens when you break your client’s trust

Trust – or consumer confidence – is one of the most expensive commodities any business or brand can invest in. It takes a lot to win that trust, but it’s much more expensive to buy back once that trust has been broken. Just ask Chipotle, Volkswagen or GM … or WhatsApp. The messaging app was hugely popular with customers, but ... Read More »

Marketing to Children Going 3D

Marketing to Children Going 3D

Pokémon Go is having an impact in unexpected ways – apparently getting 3D images to sell your product is a step forward and Pokémon Go has proved exactly that. Well, when it comes to PR and marketing, a product that hits the way PG has, means there’s bound to be other companies working to find ways of using the same ... Read More »

Trends in Social Media

Trends in Social Media

When social media first began, with its projected marketing potential, critics claimed it wasn’t viable. Now social media platforms have many useful advertising options while still boasting ways to offer information for free. Every year new platforms emerge. According to Forbes magazine, the following social media technologies are predicted to dominate the industry in 2016. Read More »

Best Times to Post on Instagram

Best Times to Post on Instagram

As with any aspect of business, when you conduct certain activities often determines the success of it. For instance, most businesses know the best time to open a business is around 8 a.m. or 9 a.m., and that the best time to serve lunch is at noon. So when it comes to social media, which is also an important part ... Read More »

The Value of a Public Relations Degree

The Value of a Public Relations Degree

Public relations is one of the most dynamic and flexible careers for the young professional and is steadily becoming a millennial favorite. Public relations specialists get opportunities to work with iconic brands and ambassadors, as well as travel, and network with other professionals at all levels. PR experts can choose work on a contract, freelancing, or employee basis. The possibilities ... Read More »

Public Relations Tips for Small Retail Businesses

Retail is one of the most competitive industries in the business world because it specializes in the reason businesses exist: to buy and sell. Some of the biggest names in the industry include Wal-Mart, Target, and Home Depot. However, there are also smaller companies in retail using public relations approaches to grow their business. Here’s how they do it. Read More »

Top Tourism PR Campaigns

Top Tourism PR Campaigns

Here are a few travel PR campaigns for you to think about now Spring is approaching, and thoughts of warm weather may be filtering into your brain. Or maybe you are looking for an adventure – we have a few ideas you might like to look into. Idaho Okay, we get it, probably not one person expected Idaho to be ... Read More »

Fox Brands Trump as a Liar

Fox Brands Trump as a Liar

The rift between the GOP frontrunner for POTUS and Fox News continues to widen. After Trump vowed to skip the most recent Republican Primary debate, Fox released reports stating Trump is lying about its debate ad rates. The direct attack against Trump is evidence of Fox’s interesting and somewhat unprecedented position: declared adversary of its party’s leading candidate. Some are ... Read More »

3 Creative Airline Public Relations Campaigns

3 Creative Airline Public Relations Campaigns

We went looking for innovative, fun, or just thoughtful campaigns airlines have used to get their name out there, lend a helping hand, and show they are more than just large companies looking to make a buck. Here are three of the leading Public Relations campaigns for airline companies: British Airways “UnGrounded” Campaign BA was offering more flights from the ... Read More »

The Downside of Social Media

The Downside of Social Media

Social media has changed the way people chat and do business one platform at a time. Whether it’s Twitter, Facebook, or Instagram, virtually any business anywhere runs a social media account to boost its image and connect with consumers. While this remains an important part of reaching the public, consumers no longer use social media to watch companies do good. ... Read More »

Public Relations for Electronic Cigarettes

Public Relations for Electronic Cigarettes

Big tobacco has always been a powerful industry, and they have weathered more crisis and stumbling blocks than most. The latest thorn in their side are electronic cigarettes, more commonly referred to as “e-cigs”. This burgeoning industry has awakened the titans that make up “Big Tobacco”, companies such as Philip Morris, Altria (owners of Marlboro), and others, and these companies ... Read More »

How to do PR for Rehab Centers

How to do PR for Rehab Centers

While the numbers are difficult to determine, roughly 1 to 2 million people enter a rehab clinic each year. Unfortunate as these situations are, these clinics are in great need of PR support. In an industry where success is measured by survival, PR experts play a critical role in managing the impact these unfortunate situations have on a clinic’s ability ... Read More »