Even if your grasp of PR is solid and your communication is effective, it...
Writing about consumer technology can be a challenging task for PR professionals. There are...
A Florida man on vacation in Switzerland posted a video of his high-flying hang-gliding...
Patagonia has made political action a part of its brand presence in the marketplace...
The devastation left in the wake of the massive Larry Nassar sexual abuse scandal...
Global tech companies are taking a PR beating lately. Whether it’s thousands of Google...
When you’re faced with a PR crisis, there are three immediate questions that need...
Hurricane Michael carved a path of horror and destruction from Florida’s “Emerald Coast” and...
Ford Motor Company is in an interesting place. The auto industry as a whole...
Few things grab consumers’ attention like humour, and Snickers seems to have nailed it...
It’s a fact that most ordinary Americans are unfamiliar with: some of the country’s...
It’s a well known fact that women have been sidelined in the sporting world....
For many years now, Google and Facebook have held a vice-grip on the online...
Sometimes in marketing, timing is everything. Other times, it’s about finding a niche need...
In any entertainment segment, trends can change. When they do, brands that are committed...
Samsonite International shares fell drastically at the end of May this year after a...
Today, most people spend a minimum of around 2 hours on social media every...
When sales are not what they once were or what they are expected to...
Many brands have talked about social change, but very few of them built their...
On the afternoon of May 29, people in need of a caffeine pick-me-up had...