Tag Archives: 5W PR News

Sign of Bad Times in South Africa

south african sign

By now, the world has heard. South African officials hired a fake sign language interpreter to work at the largest public event that country has seen, well, ever. With new information pouring into the public sphere every day, South Africa is facing a PR crisis. Yes, the country has been seen as backward, dangerous, bigoted and many other negatives. But, ... Read More »

Golden Globes Uproar – Good or Bad for TV Brands?

golden globes 5wpr

Golden Globe nominations have been released. As expected, there are a few surprises, and more than a few unexpected snubs. As you can imagine, it’s the snubs that really have fans worked up in a lather. People who could not even tell you who won the Globes last year are fuming on message boards, and comment threads because their favorites ... Read More »

What Makes You Successful?

success in your career

Markets are crowded. No matter what you do, there will be competition vying for your market share. That’s the nature of free enterprise. However, the strength of free enterprise as a system lies in the ability to build and protect your reputation. But what would you rather be known for? Consistency or uniqueness? Which trademark should your consumer PR strive ... Read More »

Ronn Torossian Reveals Why the Illusion of Savings Matters

Ronn Torossian is the CEO of New York Public Relations Firm, 5WPR. He is one of the most well-regarded public relations executives in the US: In recent months the American department store chain, JC Penney, learned a strange and painful lesson. Their customers prefer the illusion of savings to actual savings. Those customers are surely not the only ones. But ... Read More »

How to Promote Music Without Losing the Message

5wpr message in music

Music may be a universal language, but the message of promoting music does not always translate. The CEO of NYC PR firm 5W Public Relations Ronn Torossian, says there are several important factors to consider when creating music and other entertainment PR. Respect the base When it comes to music entertainment PR, Ronn Torossian says reaching the base does not just ... Read More »

Ronn Torossian discusses changes in modern fashion PR

Fashion PR tips by Ronn Torossian

Some years back there was a TV ad that warned: “You only get one chance to make a first impression.” While that is true, when it comes to fashion PR today, as stated by Ronn Torossian, that first impression can hit again and again and become plastered on websites and shown over and over on TV programs.   This means ... Read More »

5WPR Reminds Businesses Why Your Market Matters

5wpr importance of markets

One of the advantages of working with 5WPR is the variety of clients we serve. Over the years this has given countless firsthand opportunities to see how concepts and plans translate into success in food and beverage PR. When it comes to Cinco de Mayo celebrations, PR can often feel deceptively simple. Tequila specials, some tacos or tamales, bright colors ... Read More »

4 Ways to Use Smart PR to Reconnect with Fans

4 social media fan tips

In 2012, another lockout rocked the NHL, cutting the 2012-13 season in half. Early on there was talk that there may not be a hockey season at all. By the time owners and players came to an agreement, much of the season–and fan’s patience–was at an end. Today, as the regular season comes to a close, ratings and attendance are ... Read More »

Time For Spring Cleaning

Time For Spring Cleaning

5WPR is preparing for an upcoming office move.  We have simply (yes, again) outgrown our office and so will be moving in the next 60-90 days to a larger office in midtown Manhattan.  And of course along with moving comes the need to clean and throw away junk. And how many of us also need to do spring cleaning at home. ... Read More »

Consumer web developers thrive with the right Technology PR firm

As consumer products continue to trend more toward high tech digital interfaces, technology PR firms are increasingly tasked with making the most advanced technologies appear point and click simple to use. A prime example of both this trend and this need is the completely customizable, consumer “designed” website. For a project like this you need corporate PR that speaks the “language ... Read More »

5WPR Helps Beauty Clients Keep Up in the Social Media Market

beauty public relations

It used to be the case that women found inspiration in the beauty trends they saw on the red carpets for the Oscars, Emmys and other popular awards shows celebrating excellence in movies and television. Others sought after the looks sported by their favorite musicians or artists. To a certain extent, this is still the case. The pages of print ... Read More »

Top 3 Super Bowl Ads According to 5WPR

5wpr superbowl

Super Bowl always goes out with a bang and last night was no exception. 5WPR CEO Ronn Torossian was there to soak it all in with some clients. The most memorable moment was the 90 second black out during the start of the second half. And Oreo was the one to take advantage of pushing their message via Twitter with ... Read More »

Newest Trends in Luxury Bathrooms

real estate public relations

Real estate experts know that the two rooms in the house where a remodel really pays off are the kitchen and the bath. These are the areas where you find the most expensive appliances, fixtures and treatments, and this translates into a higher resale value in the long run. However, even consumers not looking to sell immediately are attracted to ... Read More »

Teaching Old Beauty Dogs New PR Tricks

5WPR PR Agency Scored with Simple Initiative

You may ask yourself what a guy like me is doing writing about beauty PR, but I can assure you this subject is just as natural to me as any other for the clients we serve at 5WPR. Our goal is to take a company in any fiercely competitive industry, and thrust their product to the forefront of the business ... Read More »