Like scouts who observe their opponents, marketers who successfully conduct and interpret competitive analyses...
Scientists believe the attention span of a goldfish is nine seconds compared to eight...
Remember back in the 1980’s when Walmart Founder Sam Walton introduced the concept of...
Remember the often-repeated phrase, “Trust me. I’m from the government and I’m here to...
Baseball has its World series and amateur sports, the Olympics. How about a KPI...
The best marketing campaigns aim to turn the new and returning customers into brand...
As the second most popular car rental company in 1962, Avis rolled out an...
The best speakers understand that knowing how to read their audiences right away and...
One certain lesson from 2020 for everyone was that no one could predict the...
After the social upheavals of 2020 and the pandemic, nowhere has a manager’s role...
Although it’s not an easy fact to accept, it’s still true: B2B newsletters aren’t...
Previous studies and articles reported on how the digital consumer landscape has been changing...
The past couple of years have seen the rise of a brand new social...
One of the best features that Instagram has implemented into its platform in recent...
“The radio and the telephone and the movies that we know may just be...
“You can’t stop the waves, but you can learn to surf,” said Jon Kabat-Zinn,...
Online holiday sales are booming because of the pandemic and throngs of customers crowding...
COVID-19 has been blamed for a long list of things and has caused numerous...
That familiar phrase was coined in 1944 by the founder of Land Securities, one...
In football, conversions can make a difference in winning, losing, or tieing with an...