What consumers want is constantly in a state of flux. Inflation, shifting attitudes towards the pandemic, digital presence of brands and more have led to consumers adjusting their spending habits and behaviors. With retail behaviors being normalized after the pandemic, physical and mental health are top priorities now and so is financial security. Below are consumer behaviors that brands should continue to cater to this year.
Leaning Into Health
Consumers do a lot of research these days when it comes to their health. They expect their food and supplements to boost their health and sense of well-being. Consumers want food and beverages that not only promote physical well-being but mental health as well. From supplements to telemedicine to skincare routines, consumers are spending time and money on their health. Brands that are either directly or indirectly in the health space should continue to be aware of their audience’s hyper-focus on this area and take this into account when creating a PR campaign.
Consumers are Increasingly Looking to Influencers Around Purchase Decisions
A majority of consumers these days find the content of influencers helpful. Customers depend on influencers to determine which products are helpful for them. Influencers can drive people towards a product or a service, and brands can collaborate with influencers to drive more conversions. Each brand has an identity of its own and an influencer can help to communicate that identity to its target audience.
People are Spending More on Pets
Spending on pet products has been growing over the past couple of years. Pet owners want to give their pets a high standard of care and attention and this has led to a boost in businesses that provide such services. Whether it is canine photography, writing blogs, or selling toys, expect the pet care market to continue to grow this year. Pet owners want to give their pets a high standard of care and attention and this has led to a boost in businesses that provide such services.