Real estate experts know that the two rooms in the house where a remodel really pays off are the kitchen and the bath. These are the areas where you find the most expensive appliances, fixtures and treatments, and this translates into a higher resale value in the long run. However, even consumers not looking to sell immediately are attracted to the latest in luxury bathroom décor, and it’s possible to do on any budget. In developing marketing schemes for its home fashion clients, 5WPR uses a variety of methods to bring high end trends to the average consumer.
Of course, if money is no object, homeowners and renters want to feel the full-blown spa treatment in their enormously spacious bathroom. In reality, it’s likely that space is a consideration, especially in some of the cramped apartments in New York City. Therefore, 5WPR will formulate a marketing campaign for our home interiors clients that acknowledges space being at a premium most of their customers. It makes no sense for our team to devise a strategy that promotes knocking down a wall to make a six foot square shower. But we can show how installing glass doors and a raindrop shower head can enhance the bathroom experience.
Getting back to the space issue related to tiny apartments in the city, our team recognizes the necessity of attractive storage options in the bathroom. Often times, we’re living with the same issues, so this is one area where experience leads the way for a marketing strategy. As a leading PR firm in NYC, there are many occasions where 5WPR uses life experiences to frame a campaign, and bathroom storage options is one such area. Small profile shelving, drawer inserts to compartmentalize beauty products and shaving equipment, and over the door racks are available even on a shoestring budget. But clearing up clutter and incorporating attractive storage goes a long way to making our client’s potential customers feel like they’re in the lap of luxury.
Ronn Torossian’s team focuses on affordable elegance when handling the promotions campaign for our home fashions clients. It’s important that we recognize the average consumer’s limitations with small apartments, but show them how to transcend space restrictions with bathroom fixtures that provide the perfect fit.