In New York City and much of the U.S., both men and women place a premium on their outward appearances. Substantial amounts of time and effort go into preparing to go out to work, to social events and with family. Of course, there’s the money side: the beauty industry reaches into the billions of dollars every year. Women spend a fortune on cosmetics and hair care, and men purchase skin care formulas, all with the aim to look spectacular and boost their confidence. In the last few decades, more consumers are taking their efforts to a higher level by opting for plastic surgery, facial treatments and other procedures. With advances in technology, these methods have become more reasonably priced and are no longer available only to the wealthy. In addition, the procedures are much less invasive than 20 years ago, and the healing process requires much less time. With costs of cosmetic treatments going down and the ability to recover over the weekend, consumer demand for these services is going up. As a result, technology continues to advance in order to compensate. It’s easy to understand why cosmetic surgery is a specialty where new trends
are being tested and developed at a rapid pace. From more minimally invasive procedures to non-surgical options to topical treatments, the fields of cosmetology and dermatology are constantly changing. Plus, this field is affected by external factors, such the change of seasons, the latest blockbuster hit at the box office and an aging baby boomer population. Even in a dynamic industry such as plastic surgery, a successful beauty PR agency
will take responsibility for staying on top of the latest beauty and skincare trends to deliver innovative and exceptional marketing concepts. By understanding the newest developments and procedures, 5WPR is able to identify the target audience and ideal channels to maximize advertising efforts. Our clients rely on our team to immerse themselves in up to the minute news and devise ways to focus that information to the consumers that demand it. These companies don’t just need a firm to manage their marketing strategy; they need a PR partner
that infuses extensive experience and knowledge in the industry into every project.