Tag Archives: Public Relations

Patagonia Makes Multi-Million-Dollar Statement

patagonia

Patagonia has made political action a part of its brand presence in the marketplace for some time, but a recent announcement by the company may be the most extreme example to date. Patagonia recently said it would take the $10 million it saved thanks to recent tax cuts and invest those funds in environmental causes. In a communication that has ... Read More »

Lessons From Microsoft’s Attempts to Reverse “Toxic” Culture

Global tech companies are taking a PR beating lately. Whether it’s thousands of Google employees walking out to protest what they see as a culture that takes it too easy on sexual harassment, Facebook desperately trying to save face after a massive privacy breach, or Amazon, Uber, and Twitter dealing with ongoing negative headlines, the tech industry is doing its ... Read More »

Understanding Your Target in a PR Crisis

When you’re faced with a PR crisis, there are three immediate questions that need to be answered: “What, specifically, is causing the crisis?” “How are we involved?” and, “How, should we respond?” Those ideas may seem simple and obvious, but, if that were the case, we would not see brands taking a bad situation and making it worse by waiting ... Read More »

Ford Touts Pride in “Building Things” in New Campaign

ford pr

Ford Motor Company is in an interesting place. The auto industry as a whole faces major shifts in the coming years, and every brand has to figure out a way to manage these changes while staying competitive. For Ford, that means revamping the company’s entire model line with either new upgrades or entirely new brands. In fact, Ford is expected ... Read More »

Can AT&T Disrupt the Status Quo in Online Advertising?

at & t marketing

For many years now, Google and Facebook have held a vice-grip on the online advertising business. Companies that wanted exposure online, went there first and second, with everything else a distant third (YouTube is owned by Google). Now, though, there’s a new player with the deep pockets and digital reach to play spoiler and, potentially, shift the market… if they ... Read More »

Samsonite Stock Plummets as Short-Sellers Attack

public relations

Samsonite International shares fell drastically at the end of May this year after a short seller report from Blue Orca Capital suggested that the world’s biggest luggage manufacturer has poor corporate governance and substandard accounting practices. According to Blue Orca, the Samsonite company is currently concealing slowing growth through carefully-structured acquisitions and massaged accounting strategies intended to show inflated profit ... Read More »

Starbucks Shuts Down for Training Day

starbucks spotify public relations campaign

On the afternoon of May 29, people in need of a caffeine pick-me-up had to go somewhere other than Starbucks. More than 175,000 Starbucks employees were otherwise engaged, taking ‘mandatory racial bias education’ training in response to a major PR crisis that triggered talks of boycotts and picketing at coffee shop locations across the United States. You know the story… ... Read More »

Tips for Better Experiential Marketing In 2018

experiential marketing

Want a digital marketing campaign with a difference? The solution could be experiential marketing campaigns. Experiential marketing is a form of advertising that focuses on generating unique experiences for customers – the type that people flood their Instagram feed with and talk to their friends and family about. Experiential campaigns offer brands an authentic way to interact with their customers ... Read More »

Fintech Public Relations & Fintech Marketing

Fintech Public Relations & Fintech Marketing

  Knowledge is power – that’s not a new concept, but it is a true one. So whatever you can do to learn more about financial technology apps and thinking, the better the marketing campaigns you prepare are likely to be. There are events, conferences, and training sessions that are held about Fintech, so attending those will give you a ... Read More »

Volvo Self-Driver Focused on Trash

Volvo Self-Driver Focused on Trash

In the race for supremacy in the increasingly crowded self-driving car marketplace, some companies are betting on mass production and general consumer models. Others are chasing specialized applications, but few of them have taken the practical approach of Volvo. That company’s newest self-driver: a garbage truck. Read More »

Spurs Peaking at the Right Time

Spurs Peaking at the Right Time

Can the Spurs do it again? As of this writing, the San Antonio Spurs are set to square off against the Golden State Warriors in Game One of the Western Conference Finals. Nearly everyone is picking the Warriors to take this series. Most are saying they will do it in five games, and a few believe it will take them ... Read More »

Heineken Ad Shows What’s Possible on Social Issues

Heineken Ad Shows What’s Possible on Social Issues

A couple of weeks after an attempt at a socially-conscious Pepsi spot featuring Kendall Jenner failed miserably, drawing the ire of countless on social media and the disdain of media critics, Heineken knocked one out of the park, showing exactly what’s possible when you want to pair your product with a strong social message. Read More »

Digital Public Relations vs. Traditional Public Relations 

It is important for any organization to have the very best public relations. The positive relationships companies, brands, and individuals build with the public can lead to much higher sales and growth in the long run. In our modern digital age, many organizations have chosen the route of digital PR as their main marketing strategy. However, It is important to ... Read More »

House Facing Serious PR Pushback on Health Care Bill

House Facing Serious PR Pushback on Health Care Bill

These days, politicians never stop campaigning. They can’t, really. With round the clock news coverage noting every single vote, idea or soundbite, elected officials must always be cognizant of public opinion at all times. Likely the last time they looked away even for a second was leading up to the 2010 election when a number of incumbents were beaten by ... Read More »

AIG Chief is Out

AIG Chief is Out

At its most fundamental, management is about responsibility. It all flows uphill, so, when you’re the big boss, you tend to take the fall when things go bad. Such is the case of AIG, the embattled financial group that has not been able to pull out of a nosedive since the worst of the Great Depression. Read More »

Dairy Wars Coming to Food Industry

Dairy Wars Coming to Food Industry

Go to the dairy section in any grocery store and most convenience stores and what do you see? Rows of milk, cottage cheese, butter, yogurt and … soy or rice? Yep. “Alternative” milk is taking over facing space in the dairy aisle, and some within the industry are not having it. They say “fake” milk is being intentionally mislabeled as ... Read More »

Can the NFL win back its fans?

Can the NFL win back its fans?

The National Football League is basking in the glow of its biggest event of the year, and yet, people are already asking if the game is up for the country’s favorite professional sports league. For several years now, the league has been dealing with falling attendance, with many teams struggling for revenue. 2016 has been one of the worst so ... Read More »

Hampshire College tries to have press arrested

Hampshire College tries to have press arrested

If you’re looking for a caricature target for both late night talk shows and 24-7 news blogs, look no further than the staff of Hampshire College, the little Massachusetts college that managed to become the laughingstock of the nation when it opted to remove the American flag from campus for fear of … well … no one is really sure ... Read More »

Public Relations Campaigns Should Use Social Listening

Public Relations Campaigns Should Use Social Listening

A public relations agency is responsible for a tremendous amount, from competitor analysis and tracking ROI to media relations, while keeping their clients happy. A PR Agency needs a social listening tool to keep track of all these responsibilities. This tool allows the PR Firm to monitor its clients’ industries to forecast product trends or brand reputation along with other ... Read More »