5WPR

Content Marketing to Grow your Brands Awareness and Sales

Building credibility, brand awareness and sales has historically been fairly straightforward for brick and mortar businesses. These types of companies usually take enormous resources to get off the ground and will typically also have the necessary capital to advertise their name in various media. If customers find that their product or service is one that they need and if the ... Read More »

Using Public Relations as a Marketing Tool

Marketing and sales are the engines that drive all businesses. The formalities linked to these two very important business operatives are deeply embedded in a highly planned and organized public relations campaign. Public relations incorporate the basics of marketing and sales. Using public relations as a marketing tool is more accessible today than in earlier decades. There are certain formalities ... Read More »

Is Tesla FINALLY Ready to make a Major Market Push?

tesla-marketing

There’s no doubt about it, Elon Musk knows how to make the news. For a PR guy, he’s a goldmine. A savvy CEO with interesting ideas, a sharp perspective, and a willingness to say things that will definitely see print. Recently, the head of Tesla Motors sent a letter to shareholders that contained this nugget of fresh-pressed PR gold: “Processed ... Read More »

A Clear PR Message for Lasik Doctors

public-relations-lasik

For millions, Lasik Eye Surgery has been a complete life changer. No more waking up and struggling to find the clock, or read your phone, or make it to the bathroom without your glasses. In fact, no more looking for your glasses – period. No more worrying about losing a contact at the beach or in the pool, or forgetting your ... Read More »

Sony Unveils Tape Capable of Holding Almost 65 Million Songs

tech pr

For anyone who has a large music collection, having all of the music files saved onto one smart phone iPod or other portable music device can often prove next to impossible – and as a terrific Tech PR move – Sony Unveils its latest gadget. While these devices are able to hold up to 64GB worth of storage, for anyone ... Read More »

Internet Explorer’s Recent Bug and the Bad PR that Came with it

online public relations

Internet Explorer, the Internet browser produced and maintained by Microsoft and the most popular browser currently on the net recently took a major hit due to a bag bug causing them to undergo a major Public Relations Crisis. This bug gave hackers the ability to take over your computer and hack other information from the computer by simply clicking a ... Read More »

The Power of Anonymity

staying-anonymous

  In a recent issue of Businessweek, there was an article about one of the biggest mysteries in the entire nonprofit market in America. The Hereditary Disease Foundation is one of the top 5 charities in the United States, but no one seems to know where their money comes from. That is to say, there is one or more anonymous ... Read More »

Just in Time for Summer: Barbecue Bible with Special features

Food PR Barbecue Bible

Brazilian grilling is a great activity for the great outdoors. Grilling is great because you can do it on your own or you can invite friends over. Either way it is a really fun time that can be enjoyed by all and a terrific Food PR opportunity. Whether you are a beginner griller or an experienced you can always learn other ... Read More »

Public Service PR Takes a Bizarre Turn

business-crisis

Ronn Torossian agrees, that when most folks think about public relations, they think about a company in trouble, or a celebrity out there promoting their latest work. But, perhaps one of the most demanding aspects of public relations is in protecting and disseminating messages when you work in a public service sector. This is where a Crisis PR Firm can ... Read More »

Tips on Avoiding a Classic PR Mistake

public relations mistakes

When a company goes all out to introduce a new product to an established market, there can be some unexpected – and unfortunate – blowback. Some customers may feel pressured to exchange loyalties, pursuing the new product in lieu of the old. Torossian has some tips for companies launching new products who want to make sure their established brands are ... Read More »

Six Ways Small Businesses Can Attract, Retain Employees and Stay Solvent

retain employees

Many economic prognosticators suggest the economic downturn has hit bottom.  Among the indicators pointed to are renewal of pay increases or at least the promise of a return of some of the salary that was cut at the height of the crisis.  There are even indicators that – in some sectors – furloughed employees have been brought back and, in ... Read More »

How the Doubling of Manhattan’s Population Can Help Any NYC PR Firm

new york city

I’m a New Yorker. I absolutely love it, and won’t let anyone else tell me different. I figure, if they don’t like it here, they can find someplace else to be or open their eyes to what they’re missing. And what are many advertising and public relations companies missing about the place I call home? Well, once I tell you ... Read More »

Ronn Torossian Reveals Why the Illusion of Savings Matters

Ronn Torossian is the CEO of New York Public Relations Firm, 5WPR. He is one of the most well-regarded public relations executives in the US: In recent months the American department store chain, JC Penney, learned a strange and painful lesson. Their customers prefer the illusion of savings to actual savings. Those customers are surely not the only ones. But ... Read More »

Summer has Already Begun for NY PR Firms

ronn torosian 5wpr summer

5WPR CEO Ronn Torossian says it’s time to embrace the sunshine season It may not technically be summer yet, but you can be sure people are thinking about it. At least according to a recent survey that concluded nearly 55 percent of all U.S. adults already plans to take a vacation this summer. Most of these consumers have already started ... Read More »

How to Promote Music Without Losing the Message

5wpr message in music

Music may be a universal language, but the message of promoting music does not always translate. The CEO of NYC PR firm 5W Public Relations Ronn Torossian, says there are several important factors to consider when creating music and other entertainment PR. Respect the base When it comes to music entertainment PR, Ronn Torossian says reaching the base does not just ... Read More »

5WPR Reminds Businesses Why Your Market Matters

5wpr importance of markets

One of the advantages of working with 5WPR is the variety of clients we serve. Over the years this has given countless firsthand opportunities to see how concepts and plans translate into success in food and beverage PR. When it comes to Cinco de Mayo celebrations, PR can often feel deceptively simple. Tequila specials, some tacos or tamales, bright colors ... Read More »

Time For Spring Cleaning

Time For Spring Cleaning

5WPR is preparing for an upcoming office move.  We have simply (yes, again) outgrown our office and so will be moving in the next 60-90 days to a larger office in midtown Manhattan.  And of course along with moving comes the need to clean and throw away junk. And how many of us also need to do spring cleaning at home. ... Read More »

Pitfalls of Web 2.0 That A PR Agency Needs to Avoid

tech pr

Thanks to technology, we can now get our messages to our intended audience at the click of a button. This instantaneous way of life has become the norm for most businesses. However, there are a few ways that our reliance on technology can hurt us more than it can help. There are certain pitfalls that we all need to be ... Read More »

How PR Played a Huge Role in the Super Bowl

5wpr superbowl

Now that the big game has come and gone (blackout and all), football fans are only waiting for the next season to begin. However, behind the scenes, there are likely already plans and strategies for next year’s Super Bowl. Beyond the glitz, glamour, and expensive commercials there is an enormous PR machine at work. Public relations firms in New York city ... Read More »

3 Things You Need to Succeed in the World of Digital PR

digital public relations

There is one crucial difference between traditional PR approaches and the digital PR world: in digital PR, you have to basically live on the internet. As the means of getting a message to the public evolves on a seemingly daily basis, a digital PR agency is tasked with the responsibility of staying up to date on the latest 2015 trends. ... Read More »