5WPR

What Denver Should Learn from the Chicago Startup Tech Scene

tech chicago startup

Denver and Chicago are just two of the dozens of American cities vying for the honor of being called “the next Silicon Valley.” In fact, both cities have already adopted a nickname for this purpose; Denver, Boulder, Colorado Springs, and Fort Collins are part of “Silicon Mountain” while Chicago and Urbana-Champaign are part of the “Silicone Prairie.” Both Chicago and ... Read More »

How to Sell an ERG to Top Management

ERG in the Workplace

So, What is an ERG? An ERG is an Employee Resource Group whose function is to develop pools of diverse, talented employees who can function productively in the global workplace. ERG consultants assist major companies with domestic and global presence with business models that exemplify related industries, competition and a comparative position of companies’ sizes. How to Sell an ERG ... Read More »

Beating a Bigger, Badder Competitor

beating competition

Competition has always been stiff in retail. But it’s never been tougher for the little guy than in the era of the Big Box store. Today, an entire generation has grown up within walking distance of a Walmart and buying their home improvement goods from either Big Orange or Big Blue. The world their parents and grandparents remember – of ... Read More »

SXSW, Startups, Silicon Valley, and Dead Unicorns

sxsw trends

Malcolm Gladwell and venture capitalist Bill Gurley had a spirited discussion on stage at the 2015 SXSW conference. They covered a plethora of topics including missed investment opportunities, the state of healthcare in America and more. Uber Benefits They spent much of their hour-long slot discussing Uber, the fast-growing ride sharing company that has been prominent in the news recently. ... Read More »

Content Marketing to Grow your Brands Awareness and Sales

Building credibility, brand awareness and sales has historically been fairly straightforward for brick and mortar businesses. These types of companies usually take enormous resources to get off the ground and will typically also have the necessary capital to advertise their name in various media. If customers find that their product or service is one that they need and if the ... Read More »

Using Public Relations as a Marketing Tool

Marketing and sales are the engines that drive all businesses. The formalities linked to these two very important business operatives are deeply embedded in a highly planned and organized public relations campaign. Public relations incorporate the basics of marketing and sales. Using public relations as a marketing tool is more accessible today than in earlier decades. There are certain formalities ... Read More »

Is Tesla FINALLY Ready to make a Major Market Push?

tesla-marketing

There’s no doubt about it, Elon Musk knows how to make the news. For a PR guy, he’s a goldmine. A savvy CEO with interesting ideas, a sharp perspective, and a willingness to say things that will definitely see print. Recently, the head of Tesla Motors sent a letter to shareholders that contained this nugget of fresh-pressed PR gold: “Processed ... Read More »

A Clear PR Message for Lasik Doctors

public-relations-lasik

For millions, Lasik Eye Surgery has been a complete life changer. No more waking up and struggling to find the clock, or read your phone, or make it to the bathroom without your glasses. In fact, no more looking for your glasses – period. No more worrying about losing a contact at the beach or in the pool, or forgetting your ... Read More »

Sony Unveils Tape Capable of Holding Almost 65 Million Songs

tech pr

For anyone who has a large music collection, having all of the music files saved onto one smart phone iPod or other portable music device can often prove next to impossible – and as a terrific Tech PR move – Sony Unveils its latest gadget. While these devices are able to hold up to 64GB worth of storage, for anyone ... Read More »

Internet Explorer’s Recent Bug and the Bad PR that Came with it

online public relations

Internet Explorer, the Internet browser produced and maintained by Microsoft and the most popular browser currently on the net recently took a major hit due to a bag bug causing them to undergo a major Public Relations Crisis. This bug gave hackers the ability to take over your computer and hack other information from the computer by simply clicking a ... Read More »

The Power of Anonymity

staying-anonymous

  In a recent issue of Businessweek, there was an article about one of the biggest mysteries in the entire nonprofit market in America. The Hereditary Disease Foundation is one of the top 5 charities in the United States, but no one seems to know where their money comes from. That is to say, there is one or more anonymous ... Read More »

Just in Time for Summer: Barbecue Bible with Special features

Food PR Barbecue Bible

Brazilian grilling is a great activity for the great outdoors. Grilling is great because you can do it on your own or you can invite friends over. Either way it is a really fun time that can be enjoyed by all and a terrific Food PR opportunity. Whether you are a beginner griller or an experienced you can always learn other ... Read More »

Public Service PR Takes a Bizarre Turn

business-crisis

Ronn Torossian agrees, that when most folks think about public relations, they think about a company in trouble, or a celebrity out there promoting their latest work. But, perhaps one of the most demanding aspects of public relations is in protecting and disseminating messages when you work in a public service sector. This is where a Crisis PR Firm can ... Read More »

Tips on Avoiding a Classic PR Mistake

public relations mistakes

When a company goes all out to introduce a new product to an established market, there can be some unexpected – and unfortunate – blowback. Some customers may feel pressured to exchange loyalties, pursuing the new product in lieu of the old. Torossian has some tips for companies launching new products who want to make sure their established brands are ... Read More »

Six Ways Small Businesses Can Attract, Retain Employees and Stay Solvent

retain employees

Many economic prognosticators suggest the economic downturn has hit bottom.  Among the indicators pointed to are renewal of pay increases or at least the promise of a return of some of the salary that was cut at the height of the crisis.  There are even indicators that – in some sectors – furloughed employees have been brought back and, in ... Read More »

How the Doubling of Manhattan’s Population Can Help Any NYC PR Firm

new york city

I’m a New Yorker. I absolutely love it, and won’t let anyone else tell me different. I figure, if they don’t like it here, they can find someplace else to be or open their eyes to what they’re missing. And what are many advertising and public relations companies missing about the place I call home? Well, once I tell you ... Read More »

Ronn Torossian Reveals Why the Illusion of Savings Matters

Ronn Torossian is the CEO of New York Public Relations Firm, 5WPR. He is one of the most well-regarded public relations executives in the US: In recent months the American department store chain, JC Penney, learned a strange and painful lesson. Their customers prefer the illusion of savings to actual savings. Those customers are surely not the only ones. But ... Read More »

Summer has Already Begun for NY PR Firms

ronn torosian 5wpr summer

5WPR CEO Ronn Torossian says it’s time to embrace the sunshine season It may not technically be summer yet, but you can be sure people are thinking about it. At least according to a recent survey that concluded nearly 55 percent of all U.S. adults already plans to take a vacation this summer. Most of these consumers have already started ... Read More »

How to Promote Music Without Losing the Message

5wpr message in music

Music may be a universal language, but the message of promoting music does not always translate. The CEO of NYC PR firm 5W Public Relations Ronn Torossian, says there are several important factors to consider when creating music and other entertainment PR. Respect the base When it comes to music entertainment PR, Ronn Torossian says reaching the base does not just ... Read More »

5WPR Reminds Businesses Why Your Market Matters

5wpr importance of markets

One of the advantages of working with 5WPR is the variety of clients we serve. Over the years this has given countless firsthand opportunities to see how concepts and plans translate into success in food and beverage PR. When it comes to Cinco de Mayo celebrations, PR can often feel deceptively simple. Tequila specials, some tacos or tamales, bright colors ... Read More »