May 28, 2024

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The Impact of Going Viral on TikTok for Beauty Brands

beauty brand

TikTok users have managed to show the beauty industry the impact creators could have on sales by showing off products in creative and innovative ways. User generated content has the potential to show off new products, and revive the popularity of older ones, when these videos reach millions of consumers across the world. A lot of TikTok users end up discovering both new products, and useful beauty hacks from the videos shared by other users on a daily basis. From hair care to skincare, everything has the potential to go viral on TikTok, and it’s essential for brands to be transparent to translate that into more sales. Honesty and transparency are the main reasons why products end up going viral on the platform because that is what users look for when making purchasing decisions. Here are some examples of brands that have gone viral on TikTok recently.

Dyson Airwrap Complete Styler

While it’s not a brand new product, the Airwrap Complete Styler from Dyson ended up going viral in the last year on TikTok with many users praising its effectiveness. Creators have shown themselves using the product on TikTok and shared with their fellow consumers fast and effective ways to style different types of hair and at different stages of dryness.These viral tips and videos resulted in the company launching a new edition of the hair tool that included new features and add-ons, such as brush attachments, a smoothing dryer, and barrels that change direction. 

Essence Lash Princess Mascara

One cost-effective mascara that went viral on TikTok is Lash Princess from Essence. The product ended up becoming the go-to favorite mascara for a lot of customers, as it allowed them to get the results they wanted at a fair price point. Because it was an effective and affordable product, users made sure to share their love for it through positive reviews on social media, spreading the popularity of the product.

Dior Backstage Rosy Glow Blush

Dior’s Backstage Rosy Glow Blush also went viral on TikTok this year. Customers were raving about the results they got from using the product and made sure to show off the glow in video. The product started getting shared by hundreds of users on the platform, increasing its popularity and boosting sales. In fact, this product managed to get so popular, that even celebrity Kylie Jenner started using it, to get the perfect shade on her cheeks.

Rare Beauty Soft Pink Liquid Blush

Rare Beauty, the makeup and beauty brand created by Selena Gomez, is popular with users across TikTok. When it was first launched, the brand’s popular blush went viral, generating over 400 million views on the platform. Months after the product’s release, those numbers have continued to increase as users on TikTok create thousands of videos trying out the different shades of the product and different application techniques. Makeup professionals even get in on the content creation by sharing videos advising others on how to best use the product.

L’Oreal Lumi Glotion Natural Glo Enhancer

Another beauty product that went viral on TikTok was L’oreal’s Lumi Glotion, leading to massive sales. According to the brand, the product is an alternative to a regular foundation, and it became popular with users on TikTok who put it to the test. Users started adding Lumi Glotion to their ‘get ready with me’ beauty routine videos and sales simultaneously increased.

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