Influencer marketing is a hugely popular PR and marketing tool in today’s digital world....
“Joining allows you to get linked (or connected) in(to) your professional network, hopefully providing...
Every business leader will have her or his own definition of marketing, peppered with...
The need for a digital marketing plan is becoming increasingly self-evident, but the idea...
Cruise around on Instagram and YouTube these days, and it seems like everyone wants...
If a brand could get a return of more than 500% for every dollar...
When it comes to opera, controversy is supposed to play out on the stage,...
Ever since allegations of “political meddling” on social media emerged during the 2016 election,...
In Britain, readers of the Sunday Times were greeted with a story that would...
The foundations for the best and most effective crisis PR plans are not made...
There’s a popular meme going around that asks the rhetorical question, “Why is it...
The friction between the city of London and rideshare company, Uber, has been ongoing...
That’s the label Spotify, a global music streaming and subscription service, placed on Millennials...
Although revenue will never disappear as the primary goal, customer satisfaction is edging its...
Until 1996, anyone searching for content on the internet would not have been surprised...
That pillar quote is attributed to Lea Michele, Broadway star and author when she...
Productivity is a hot topic of discussion recently. With news articles closely following the...
“Once More, With Feeling” is a well-worn phrase and the title of several movies,...
The term “native advertising” is a common term within marketing language, but the implementation...
Staying “fresh” is a concept most marketers know well, and for good reason. It...