August 18, 2022

5W Public Relations: 5W PR Blog

Public Relations Insights from Top PR Firm 5W Public Relations

Digital Advertising Benefits

The internet managed to completely transform the advertising industry, with traditional advertising channels that were difficult to measure such as sponsorship, TV, and billboards being pushed aside in favor of more cost-effective and trackable digital channels like social, search and display ads.

This change managed to democratize the advertising industry and these days, even the smallest businesses get to compete on the same platforms as big corporations and have the same access to targeting, knowledge, and ad creatives.

Any business that wants to grow should start investing in digital advertising as soon as possible. It’s the best way that companies can win over new consumers, build up their brands and grow their revenue.

Results

With digital advertising campaigns, companies don’t have to wait for days, weeks, or even months to see the results of their promotional efforts.

In fact, sales can start to happen as soon as a company publishes its ads online. This is completely different from every other form of traditional and digital marketing effort.

For instance, social media efforts tend to grow up to about 15% every six months, while SEO efforts take about three months to get a page ranking well in search engine results pages (SERPs).

However, the speed of generating results with digital advertising also helps companies quickly adjust and optimize all advertising campaigns too.

With digital advertising efforts, companies also get a lot of data, and quickly, they can optimize all of their ad campaigns to maximize the return on investment (ROI).

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Generally, the same results that companies can get with over six months of investments in SEO efforts cab be generated with only three months of investments in digital ads. This is essential for most businesses because by optimizing their PPC campaigns, companies can end up doubling their ROI.

Cost-effective

To reach targeted audiences through digital ad campaigns, companies don’t have to invest millions of dollars in fees.

With traditional advertising efforts, companies need to invest over $100,000 to run a simple, 30-second ad on TV, but in the digital space, that cost is incredibly low.

On average, it costs businesses between $3 and $10 to reach 1000 people, which is a lot less compared to the $22 it takes to reach the same number of people with traditional advertising efforts.

This makes digital advertising very appealing to small and new businesses because they can also run successful digital advertising campaigns on channels like Google or Facebook and reach thousands of people.

Targeting

Traditional advertising efforts had to be broad so they could cater to as many people as possible.

However, with digital ad campaigns, companies can precisely pinpoint their target market and confidently know that every investment into a campaign is going to be spent targeting a precise group of people.

Traditional advertising can never compete with this type of targeting because digital channels offer very granular targeting, which allows companies to reach out to small segments of their target audiences.

There are dozens of criteria that companies can choose to target audiences, such as age, location, education, behavior, location, and more.

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That means companies don’t have to worry about wasting away their budget on people that might not even be interested in what a business is offering.

Additionally, digital ads allow companies to reach millions of people just with the sheer number of people that are online on a daily basis, compared to the shrinking number of people that keep up with traditional media.