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Ronn Torossian

Using Public Relations as a Marketing Tool

Using Public Relations as a Marketing Tool

Marketing and sales are the engines that drive all businesses. The formalities linked to these two very important business operatives are deeply embedded in a highly planned and organized public relations campaign. Public relations incorporate the basics of marketing and sales. Using public relations as a marketing tool is more accessible today than in earlier decades. There are certain formalities ... Read More »

Getting a PR Internship

Getting a PR Internship

If growing up you were dreaming about representing brands, you became a communications student, or you love writing about the media then there are good chances that you were cut out to be a PR professional. However, getting your foot into the door can be many miles away from your dreamland. Competition for PR roles in companies is higher than ... Read More »

When Hollywood invades YouTube, what happens next?

When Hollywood invades YouTube, what happens next?

YouTube has long been considered the place where no-names with big talent can try to get their big break. And it’s worked for quite a few current big names in the music business. But for moviemakers – the actual natural users of YouTube – the social media platform has been less of a springboard. But Ronn Torossian says Brian Robbins ... Read More »

The PR of Privacy: Google wins big

The PR of Privacy: Google wins big

Apple was first to toss down the gauntlet, inferring, if not outright saying Google was not a safe place to surf. Specifically, Apple CEO Tim Cook said when “online services” are “offered for free” (read: Google) the user is not the customer – he or she is the product. Read More »

Healthy fast food? Yep, they own that brand.

Healthy fast food? Yep, they own that brand.

The days of parents pulling through fast food joints without guilt may be over. A generation ago, parents saw nothing wrong with grabbing a bag full of nuggets and fries for the kids on the way from soccer to gymnastics. But since “pink slime” and “Supersize Me,” parents across the nation turn into the arches with at least a little ... Read More »

Apple draws Fire as iPhones are already Delayed

Apple draws Fire as iPhones are already Delayed

When you think about companies with PR challenges, Apple is likely nowhere near the top of your list. This is a company that makes the news even when it doesn’t have any real news to discuss. But Ronn Torossian says the company is dealing with a PR issue that might be a blip for Apple, but could be disastrous for ... Read More »

Taco Bell faces Counterfeit Claims and Huge Crisis PR

Taco Bell faces Counterfeit Claims and Huge Crisis PR

Taco Bell is facing a lawsuit and PR nightmare due to two operators forcing underage workers to give out counterfeit twenty dollar bills. Ronn Torossian says that the fallout could severely damage the restaurant’s image and impact sales. Consumers are far less likely to continue visiting the popular chain if they are suspicious of fraud.   The family of a ... Read More »

G.E. Shifts Away from a Once Core Component

G.E. Shifts Away from a Once Core Component

G.E. product groups include a diverse range from aviation and wind turbines to healthcare and trains. Perhaps the most well-known product group is the appliance division. Over a century ago, they started with the electric toaster and electric range, and they were the first to introduce the electric washing machine. Consumers most readily identify G.E. through their appliance division. So ... Read More »

What all Media REALLY Wants

What all Media REALLY Wants

Even when Apple simply announces a press event it becomes news. Recently, several tech blogs and online news magazines led with a story announcing that, in September, Apple will make an announcement. Stop for a moment and think about that. One of the top news agencies in the country has just announced that, a month from now, you will make ... Read More »

Hollywood’s SUMMER of Discontent

Hollywood’s SUMMER of Discontent

According to reports, U.S. box office totals are in a freefall, and there doesn’t seem to be an end in sight. Terrible news for the film industry, which has practically owned Get Out Of The House entertainment media for the better part of a century. Even with the standard slate of action adventure movies and big budget summer blockbusters playing ... Read More »

Is Tesla FINALLY Ready to make a Major Market Push?

Is Tesla FINALLY Ready to make a Major Market Push?

There’s no doubt about it, Elon Musk knows how to make the news. For a PR guy, he’s a goldmine. A savvy CEO with interesting ideas, a sharp perspective, and a willingness to say things that will definitely see print. Recently, the head of Tesla Motors sent a letter to shareholders that contained this nugget of fresh-pressed PR gold: Read More »

Winning Matters:  Bill Parcells, Martin Russo & More

Winning Matters:  Bill Parcells, Martin Russo & More

In any competitive environment, what you know is just as important as your abilities. Regardless of talent, without the knowledge to get the job done and win; you can find yourself in a predicament. We have collected some of our favorite quotes on winning to help motivate those that are looking for a unique advantage over their competition. Winning really ... Read More »

Bose Sues Beats Over Noise-Cancelling Headphones

Bose Sues Beats Over Noise-Cancelling Headphones

Two giants of the headphones industry are going head to head. Bose sued Beats Electronics this past week for allegedly infringing on five of their patents related to noise-canceling headphone technology. Bose is seeking to block U.S. imports of Beats noise-canceling headphones with their lawsuit filed with the U.S. International Trade Commission in Washington, DC. The company also filed a ... Read More »

How to Market Your Mobile Technology Company

How to Market Your Mobile Technology Company

Mobile technology is technology that is portable. Any company that manufactures or sells a mobile technology device fits the category of being a mobile technology company. Marketing for a Mobile Tech company becomes crucial, due to the nature of their intended audience. These consumers are most likely tech savvy and do most of their research into new products on the ... Read More »

A Clear PR Message for Lasik Doctors

A Clear PR Message for Lasik Doctors

For millions, Lasik Eye Surgery has been a complete life changer. No more waking up and struggling to find the clock, or read your phone, or make it to the bathroom without your glasses. In fact, no more looking for your glasses – period. No more worrying about losing a contact at the beach or in the pool, or forgetting your ... Read More »

Pickups Losing Ground to Luxury Cars

Pickups Losing Ground to Luxury Cars

Is America beginning to see the swan song of the all-American pickup truck? According to some reports, luxury cars are beginning to not only gain ground, but to surpass pickup trucks as the American vehicle of choice. But, not just luxury cars… FOREIGN luxury cars. Drivers are choosing BMWs, Audis, and other foreign luxury makes in record numbers. Even the ... Read More »

Best Ways To increase Sales in the Food and Beverage Industry

Best Ways To increase Sales in the Food and Beverage Industry

There has been a definite decision by most consumers to ignore the vast majority of advertising that comes into their homes. This has hit especially hard in the food and beverage industry. With new companies popping up every business cycle, both established companies and up-and-coming businesses with good products sometimes get lost in all of the noise. Below are just ... Read More »

Facebook Social Experiment Issues

Facebook Social Experiment Issues

It appears that Facbook purposely manipulated news feeds for hundreds of thousands of its users PR Executive Ronn Torossian 5wPR CEO says. The reason was to study emotional reaction over various social networks. This is the ultimate social media social experiment for facebook. Read More »

Public Relations Tips for Your Business

Public Relations Tips for Your Business

  No matter what type of business you have, you’ll need to implement an effective marketing plan to let potential clients know about the products and services you offer. U sing public relations to your advantage can help your business to gain a positive reputation in the community and could make you a significant professional force in your industry. CEO ... Read More »

Science behind In-Flight Beverages

Science behind In-Flight Beverages

Have you ever been on a flight and ordered a drink you wouldn’t normally order? Say for example, you order a bloody Mary or tomato juice. Have you ever wondered why you order these types of drinks on a flight and no where else? This is a huge opportunity for the Beverage Public Relations industry. Well science feels they have ... Read More »