Category Archives: RONN TOROSSIAN

5W Public Relations – 5WPR is led by CEO Ronn Torossian, The PR Agency works in all aspects of Public Relations including crisis PR, consumer PR, beauty PR, digital PR, healthcare PR, travel publicity and other areas.

Why Is Facebook Page Reach Decreasing?

If you have a Facebook Page, you know how hard it can be to get your content to show up in your fans’ News Feeds, says Ronn Torossian – who’s company 5W PR has cemented itself within the Tech PR and Startup PR industries. Competition for this coveted News Feed space is getting fierce: With the number of Pages Liked ... Read More »

Ronn Torossian wonders which Colbert will helm the Late Show

 It’s official! Comedian, and talk show host Stephen Colbert will take over for iconic David Letterman, as the new host of the Late Show. Ronn Torossian said, while the announcement surprised few, it did raise a good many eyebrows, and lead to some interesting public relations questions. Chief among them is the issue of branding. Colbert has made a name ... Read More »

Don’t submit your PR without pants

How much information should you really put in your next press release? That’s a question most businesses wonder every time they hit “send.” Where is the line between just enough, and far too much? Ronn Torossian, CEO of 5WPR a public relations firm in NYC, has one answer that may just surprise you. Don’t submit your PR without pants. In other ... Read More »

3 reasons a story sells so well

You may not realize this, but there is a difference, in style and intent, between a news piece and a feature story. They each have a different structure, flow, and purpose. While news pieces are meant to inform, stories are meant to engage and motivate an active response. There is a time for both sorts of PR, but in this ... Read More »

Pinterest vs. Twitter, Who’s Winning the PR war

  There was a time, not too long ago, when Twitter was the latest social media darling on the net. People were flocking to tweet their latest,and greatest thoughts. To have tiny conversations with people across the room and across the world. But, given the limitless potential for social media interaction, there were sure to be competitors entering the market.When Pinterest released their APP, ... Read More »

3 Tips to Staying on an Editor’s Good Side

In the public relations game, you will spend quite a bit of time connecting and interacting with editors, producers, and other media gatekeepers. It follows, then, that it’s probably a good idea to know how to interact positively, and profitably with those media gatekeepers.   Ronn Torossian, CEO of 5WPR in New York, offers 3 tips on staying on an ... Read More »

Understanding What’s Important in a Press Release

Public relations is all about connections, but some people struggle to understand what to put into a press release in order to connect with their audience. In this article, Ronn Torossian, CEO of 5WPR, offers 3 tips for how to connect with your audience, and craft a press release that will get noticed and followed up on.   #1 – ... Read More »

PR Winners and Losers in 2013

PR fails in 2013:   Burger King had to go into damage control mode when one of its employees sent out a tweet showcasing his feet in tubs of lettuce. To make matters worse for the company, the tweet was captioned “This is the lettuce you eat at Burger King.” For a any company, such an awful tweet can be ... Read More »

3 Responses to a Smear Campaign

  We all know that haters are out there, and they will, without any doubt, hate. They hate success. They hate progress. They hate innovation. And, this hate inspires jealousy, and all it’s ills. Eventually, some hater will try to smear your good name. How this will be done, and when it will come, will be a surprise.   But ... Read More »

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