Using Public Relations as a Marketing Tool

Marketing and sales are the engines that drive all businesses. The formalities linked to these two very important business operatives are deeply embedded in a highly planned and organized public relations campaign. Public relations incorporate the basics of marketing and sales. Using public relations as a marketing tool is more accessible today than in earlier decades. There are certain formalities that are required to achieve a well integrated public relations program into marketing. These include:

. Formation of a public relations team

. Design of a seamless public relations plan

. State-of-the-art knowledge of current public relations options

. Continual reviews of public relations results

Public Relations – The Marketing Arm of Your Business

Businesses need a public relations team to design and implement the most compatible PR program. Most businesses choose a PR firm that has a proven track record of success with top name businesses. This is a cost-effective method of obtaining highest quality work from PR experts. A PR firm can act as the marketing arm of your business by a steadfast dedication to your products, services and business name. Choose a PR firm that has experience with sophisticated marketing techniques. This includes researching top competitors for market share and the ability to highlight the most advantageous areas of publicity and promotion.

Today’s PR firms are professionally trained in online and offline public relations. This is a key point to look for in the PR firm chosen for your business. With regular reliance on your PR firm and their ability to function with your in-house marketing team, the PR firm becomes a necessary marketing tool. These two driving forces effect excellent marketing results through vigilant publicity and promotions.

Ways a PR Firm Can Act as a Marketing Arm of Your Business

There are several ways a PR can act as a marketing arm of your business. The PR firm should be able to provide results from each publicity or promotional campaign. By providing these results, the PR firm proves its cohesion with your business. The PR firm can also act as a representative at various business events and functions. This is especially important if the PR firm is well recognized in their industry. Creating a solid link between your PR firm and your business online and off, elevates the status of your business name and increases recognition. The PR firm can include your business in their PR websites and sales and marketing promotions as a preferred customer.

Ronn Torossian is the Founder and CEO of the New York based public relations firm 5WPR: one of the 20 largest PR Firms in the United States.

ronn torossian king of PR

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