It’s not always easy for companies to manage their social presence on various platforms, after all, they have to share content and be mindful of every interaction they have with potential customers. Fortunately, there are several strategies that can ensure companies are at the top of their games on each platform they’re utilizing.
On social media platforms, trends can happen overnight, which means the biggest challenge for the company itself is joining in on the trend while it’s still growing in popularity instead of when it’s starting to die down.
One of the best ways for companies to figure out which topics and things are currently changing is simply being present on those platforms which are done through social listening. Through social listening, companies can start to notice whether a specific topic is becoming more popular or a specific sound is being used in video content.
In fact, there are some social media platforms that can tell exactly what things are trending on them such as the trending tab on Twitter, or the Discover tab on TikTok.
Additionally, there are various accounts that companies can follow that are dedicated to finding new trends as they’re happening and explaining where they came from.
This can help companies figure out which ones they should be joining, and which ones they should be ignoring. As a company, every piece of content that’s shared on a social media platform should represent the company’s values.
That’s why it’s especially important for businesses to be very careful when joining trends. Additionally, companies have to keep in mind what other companies and users are doing in regard to the trends they come across.
The content that others may be sharing for a specific trend could be creative, funny, or even offensive.
The most important thing that companies need to keep in mind when deciding whether to join the trend is if the trend aligns with the brand and its own values, and if not, it’s perfectly fine to skip that trend because as social media functions, another trend is going to be happening fairly soon.
When most people think of social media platforms the first things they think about are apps where they can share content such as Twitter, Instagram, or TikTok.
However, there are other social apps that are focused on community and conversations instead, such as Reddit and Quora.
In fact, most people tend to be surprised when they figure out the number of conversations that people end up having about businesses on these types of platforms.
Aside from these types of platforms being a great source of information regarding a company’s brand sentiment, companies can also utilize them to learn more about the pain points and challenges of their target audiences.
Then, companies can leverage all of the things they have learned into attention-grabbing and valuable content that’s going to attract the attention of the target audience.