PR and Brand Image for Cryptocurrency Companies

Companies in the cryptocurrency and Blockchain industries need to build brand awareness and contextualize themselves to their clients and investors through public relations efforts.

One of the best ways to do that is through event appearances because they provide companies with the opportunity to take a personable approach and to put their best foot forward to present themselves as industry thought leaders.

These types of events are also a great way to reach out to a large number of people, and allow companies to work with other journalists, industry leaders, and even political figures.

Relationships

In terms of public relations efforts, building strong and trusting relationships with relevant journalists who are interested in covering stories about a business is quite important.

These types of relationships ensure that companies have a strong and consistent presence in various media outlets.

Content

Another big component of public relations for companies in the Blockchain and cryptocurrency industries is sharing company developments or other types of engaging content in the form of articles or blog posts.

It’s important for companies in these industries to generate a steady flow of content for consumers who follow the work that the companies are doing aside from traditional media coverage.

Companies should be working to create content ideas and content calendars and should ensure that every piece of content they create is on-brand and engaging.

Reputation Management

If not handled properly, a crisis situation can greatly damage a company’s reputation. That’s why every company needs to have a clear crisis communication plan in place before any crisis situation has a chance of happening. During a PR crisis, time is of the essence.

Uninformed opinions on social media can quickly spread to the general public and turn into unofficial stories for media outlets.

That’s why it’s important for companies to prepare official responses or statements that control and manage the media narrative. These pre-prepared statements also ensure that the interaction that a company has with media outlets is limited while the messaging remains consistent.

Media Training

The last important aspect of public relations for companies in the cryptocurrency and Blockchain industries is individual media presence, which is where companies need to conduct professional media training.

A company spokesperson represents a business and is responsible for communicating with the press regarding any official statements. This spokesperson needs to have media training for an effective public presence.

They should build their confidence and perfect their tone of voice to properly represent a business. There are different types of media training that a spokesperson can undergo, such as media training for different types of interview formats, bridging techniques for specific questions, and even on how to present a company’s points under pressure.

Discover more from Ronn Torossian

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Ronn Torossian’s Blog Posts on Times of Israel
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