PR crises affect companies uniquely. That’s because different crises have different impacts, and different...
By 2023, eMarketers projects that Twitter users in the U.S. alone will hit 53.6...
The landscape in both B2B and B2C industries is evolving, and brands must adapt...
Everyone needs an approval process, because generally, more people focusing on one task and...
One of the main differences between successful and unsuccessful companies is the customer experience...
COVID-19 has brought about many changes and affected many things this year, including customer...
When businesses are creating their marketing strategies, they have to make a decision on...
The team at Apple loves innovation, and they love a challenge, so it’s no...
Many B2B marketers weren’t prepared for COVID-19. Then again, who was? Then, when a...
In the last few years, there has been a big rise in businesses utilizing...
In the past few years, one of the most popular marketing channels in both...
With a billion users going on Instagram each month, marketers need to keep up...
With so many people quarantined and relying on their cell phones and laptops because...
What’s the most popular social media channel for shopping? Hands down, according to Ignite...
Business customers are no different than retail consumers. They, too, expect superior customer service,...
Returns are a disease that will cost U.S. companies $550 billion this year, according...
Washington’s NFL team is no longer the Redskins, and, in major league baseball, the...
If country music group Lady Antebellum believes that skyrocketing popularity is tied to the...
As all marketers know, customer centricity is paramount all the time and the pandemic...
Big-name companies are coming out hard against what they describe as “toxic” behavior among...