September 28, 2023

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Tapping into the “Coastal Grandmother” Trend

girl stands dressed in coastal grandmother fashion style

With the rise of TikTok, many users have been captivated by the “Coastal Grandmother” fashion trend. The trend is characterized by women wearing flowy, comfortable clothing. The clothing is often in light colors and accessorized with statement sunglasses and hats. While this trend has gained popularity on social media, it’s important to note that there’s more to coastal grandmother fashion than just a viral trend. Some of the most popular items in the coastal grandmother style include statement jewelry pieces, like chunky necklaces and bangles, as well as colorful scarves and hats. 

Coastal Grandmother is a Way of Life

For many women living in coastal communities, this fashion trend isn’t just a trend, it’s a way of life. Coastal grandmothers have been embracing this style for years. Many have found it practical, comfortable, and perfect for their laid-back lifestyles. That’s because a lot of the women living by the coast tend to dress to fit the environment and the climate. For many older women living in coastal areas, practicality and functionality are key factors when it comes to their fashion choices. They often prioritize clothing and accessories that can withstand the elements, whether it be strong winds, salt water spray, or sand. 

Coastal Grandmother Style

Items like wide-brimmed hats, sturdy sandals, and lightweight jackets that can be easily layered are commonly seen in coastal grandmother style. Living in a coastal community can mean dealing with high humidity, intense sun, and a lot of time spent outdoors. This means that the clothes worn need to be both practical and comfortable. Flowy fabrics, such as cotton and linen, are breathable and help to keep the body cool. Additionally, the light colors commonly worn by coastal grandmothers reflect sunlight. That means the colors help to keep the body temperature down. It’s not just about comfort, though. Coastal grandmothers also value practicality and functionality. 

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Many of the clothes worn are versatile and can be dressed up or down depending on the occasion. For example, a flowy maxi dress can be worn to the beach or dressed up with accessories for a more formal event. This versatility means that coastal grandmothers don’t need a lot of clothes, and can mix and match items to create new looks. Accessories are also an important part of coastal grandmother fashion. Statement sunglasses, floppy hats, and big totes are commonly seen. These accessories not only provide practical uses, such as protecting the eyes and skin from the sun but also add a touch of personality to an outfit.

Coastal Grandmother TikTok trend

While the coastal grandmother trend may seem new to many TikTok users, it’s important to recognize that this style has been around for a long time. It’s not just a trend, but a lifestyle for many women living in coastal communities. By embracing this style, they are not only staying comfortable and practical but also connecting with the culture and environment around them. It’s also worth noting that the trend has been criticized for being exclusionary. That’s because it can be expensive to buy clothing and accessories that fit the aesthetic. Additionally, some have pointed out that the trend is limited to a certain demographic, and doesn’t represent the diversity of coastal communities. While it’s important to recognize these criticisms, it’s also important to acknowledge the positive aspects of the trend and the cultural significance it holds for many.