When you’re faced with a PR crisis, there are three immediate questions that need...
Hurricane Michael carved a path of horror and destruction from Florida’s “Emerald Coast” and...
Ford Motor Company is in an interesting place. The auto industry as a whole...
Few things grab consumers’ attention like humour, and Snickers seems to have nailed it...
It’s a fact that most ordinary Americans are unfamiliar with: some of the country’s...
It’s a well known fact that women have been sidelined in the sporting world....
For many years now, Google and Facebook have held a vice-grip on the online...
Sometimes in marketing, timing is everything. Other times, it’s about finding a niche need...
In any entertainment segment, trends can change. When they do, brands that are committed...
Samsonite International shares fell drastically at the end of May this year after a...
Today, most people spend a minimum of around 2 hours on social media every...
When sales are not what they once were or what they are expected to...
Many brands have talked about social change, but very few of them built their...
On the afternoon of May 29, people in need of a caffeine pick-me-up had...
Want a digital marketing campaign with a difference? The solution could be experiential marketing...
With all the brands jockeying for position and attention, there’s a lot of competition...
Another Tesla vehicle has been involved in a fatal crash, and, this time, the...
Fake news is all the rage these days. At least, it seems to be...
Sears is one of the most iconic brands in American history. The retailer used...
Black Friday has come and gone, but that’s just the beginning of what has...