Public Relations Insights from NYC PR Firm 5W Public Relations
Anyone fresh out of college has probably gotten the feeling as of late that an internship is almost a requirement for any prestigious job, particularly in the PR field. That being said, it’s certainly a good idea to consider looking…
As of late, healthcare has been on the minds of many. Not only is it a political topic that we can’t seem to get away from, but recent flu outbreaks have caused many to take a closer look at the…
It’s probably no surprise to you that Super Bowl Sunday is the second biggest food consumption day of the year in the U.S. The first is Thanksgiving, also not news, since there are some out there that aggressively hit the…
It’s almost unbelievable to think a global hero could have such an impact on a sport. The world of cycling and the fans of Lance Armstrong were ultimately disappointed when Armstrong confirmed everyone’s suspicion of his long-term drug use. The…
Obviously, the personal and unique tastes of women require different methodologies when promoting health and beauty products. However, just as important as making sure to focus marketing strategies for a diverse audience is concentrating efforts on a seasonal approach depending…
It’s truly amazing when the federal government throws you a bone and sets a perfect marketing opportunity right at your feet. Even better, if the regulation that requires compliance by your client’s potential customers spells out the incentives and penalties,…
Which description illustrates your ideal experience when traveling for pleasure? You pull up into a brick paved driveway or maybe an exotic resort like the Chris Burch owned Nihiwatu., and before you can reach for the door handle, a valet…
You may ask yourself what a guy like me is doing writing about beauty PR, but I can assure you this subject is just as natural to me as any other for the clients we serve at 5WPR. Our goal…
The importance of search engine optimization for desktop users is a popular topic of conversation these days. Simply ranking higher in a search engine can dramatically increase traffic and business. On the other hand, sitting on Google’s page 14 isn’t…
Part of public relations is making sure that the correct message is conveyed about a business or individual. While that certainly takes a certain degree of marketing magic, there is also a hidden element to it that sometimes goes unnoticed:…
For any business or public figure, finding your time in the spotlight brings certain responsibilities. Among them is being sure that any irresponsible actions you may have once wrestled with in the past must be put to rest. If there…
With beauty being a visual industry, it’s no surprise that the industry is turning to social video to engage with customers. The majority of beauty brands acknowledge that the use of social media channel is one the top sources of…
Rebranding your business can be a huge and daunting ordeal. However, this isn’t always the case. Maybe your logo just looks outdated or your website needs a fresh and modern redesign. If that’s the case, rebranding can actually be quite…
When working out a marketing strategy for your professional services company, it is fundamental to keep in mind that you’re not in the same boat as those businesses that are promoting products online. Your marketing tactics will differ drastically because…
Mark Birnbaum, Eugene Remm and others have made a radical change of the Meatpacking District, which not so many years ago was a less than desirable place. Today the world has changed. Some perceptions on the meatpacking district: “Not so…
Considering SEO (search engine optimization) and PR (public relations) as part of your marketing strategy has become ever so important due to the latest Google update. Google has put an end to sites that aggregate news to generate traffic. What…
According to a study from digital marketing firm Acquity Group, 71% of biggest retail brands are not responding to their customers’ tweets. The study included 50 retailers in Interbrand’s Report, Best Retail Brands, and from their findings they found…
The most common obstacle to generating consistent publicity for your brand is the often aggressive attack of current events which takes over just about every segment and opportunity. In an otherwise routine news cycle, where random car accidents, harsh weather…
You’ve invested time developing a blog post topic, eloquently drafting and editing the content, compiling pictures, video and graphics, so now it’s time to slap on a header and upload your masterpiece. Wrong! Blogging 101 will tell you this is…
In today’s digital world, communications and consumers move quicker than ever before. Once something is said or done, it’s hard to put that genie back in the box. As king of the hill, Pinterest naturally faces a lot of challengers…