Public Relations Insights and Updates from NYC PR Firm 5W Public Relations
When working out a marketing strategy for your professional services company, it is fundamental to keep in mind that you’re not in the same boat as those businesses that are promoting products online. Your marketing tactics will differ drastically because…
Mark Birnbaum, Eugene Remm and others have made a radical change of the Meatpacking District, which not so many years ago was a less than desirable place. Today the world has changed. Some perceptions on the meatpacking district: “Not so…
Considering SEO (search engine optimization) and PR (public relations) as part of your marketing strategy has become ever so important due to the latest Google update. Google has put an end to sites that aggregate news to generate traffic. What…
According to a study from digital marketing firm Acquity Group, 71% of biggest retail brands are not responding to their customers’ tweets. The study included 50 retailers in Interbrand’s Report, Best Retail Brands, and from their findings they found…
The most common obstacle to generating consistent publicity for your brand is the often aggressive attack of current events which takes over just about every segment and opportunity. In an otherwise routine news cycle, where random car accidents, harsh weather…
You’ve invested time developing a blog post topic, eloquently drafting and editing the content, compiling pictures, video and graphics, so now it’s time to slap on a header and upload your masterpiece. Wrong! Blogging 101 will tell you this is…
In today’s digital world, communications and consumers move quicker than ever before. Once something is said or done, it’s hard to put that genie back in the box. As king of the hill, Pinterest naturally faces a lot of challengers…
If you know anything about the stock market, there is one message successful investors drill home at every opportunity: Diversify your investments. The approach makes complete sense. You don’t want to subject yourself to complete economic breakdown if some catastrophic…
It’s no doubt that the beauty industry is extremely competitive. And it’s not uncommon to see mature cosmetic brands such continually working on their brand image. The reason is that consumers are fickle and in general most don’t stick to…