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Public Relations Insights and Updates from NYC PR Firm 5W Public Relations

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  • Making Room for Creativity in the Field of Healthcare PR

    Making Room for Creativity in the Field of Healthcare PR

    • Posted on January 24, 2013September 28, 2016

    As of late, healthcare has been on the minds of many. Not only is it a political topic that we can’t seem to get away from, but recent flu outbreaks have caused many to take a closer look at the…

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  • Superbowl Snacking: Food and Beverage Public Relations Insights

    Superbowl Snacking: Food and Beverage Public Relations Insights

    • Posted on January 23, 2013September 28, 2016

    It’s probably no surprise to you that Super Bowl Sunday is the second biggest food consumption day of the year in the U.S. The first is Thanksgiving, also not news, since there are some out there that aggressively hit the…

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  • Lance Armstrong’s Fall from Grace

    Lance Armstrong’s Fall from Grace

    • Posted on January 22, 2013September 28, 2016

    It’s almost unbelievable to think a global hero could have such an impact on a sport. The world of cycling and the fans of Lance Armstrong were ultimately disappointed when Armstrong confirmed everyone’s suspicion of his long-term drug use. The…

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  • Successfully Marketing Health & Beauty Products Requires a Seasonal Approach

    Successfully Marketing Health & Beauty Products Requires a Seasonal Approach

    • Posted on January 21, 2013September 28, 2016

    Obviously, the personal and unique tastes of women require different methodologies when promoting health and beauty products. However, just as important as making sure to focus marketing strategies for a diverse audience is concentrating efforts on a seasonal approach depending…

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  • Spinning Government Mandates

    Spinning Government Mandates

    • Posted on January 18, 2013September 28, 2016

    It’s truly amazing when the federal government throws you a bone and sets a perfect marketing opportunity right at your feet. Even better, if the regulation that requires compliance by your client’s potential customers spells out the incentives and penalties,…

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  • The Key to Luxury Hotel Marketing

    The Key to Luxury Hotel Marketing

    • Posted on January 15, 2013July 12, 2017

    Which description illustrates your ideal experience when traveling for pleasure? You pull up into a brick paved driveway or maybe an exotic resort like the Chris Burch owned Nihiwatu., and before you can reach for the door handle, a valet…

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  • Teaching Old Beauty Dogs New PR Tricks

    Teaching Old Beauty Dogs New PR Tricks

    • Posted on January 14, 2013September 28, 2016

    You may ask yourself what a guy like me is doing writing about beauty PR, but I can assure you this subject is just as natural to me as any other for the clients we serve at 5WPR. Our goal…

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  • Think Small: Don’t Overlook Mobile SEO

    Think Small: Don’t Overlook Mobile SEO

    • Posted on January 11, 2013November 28, 2016

    The importance of search engine optimization for desktop users is a popular topic of conversation these days.  Simply ranking higher in a search engine can dramatically increase traffic and business.  On the other hand, sitting on Google’s page 14 isn’t…

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  • How a Professional Writer Can Enhance Your Marketing

    How a Professional Writer Can Enhance Your Marketing

    • Posted on January 10, 2013June 30, 2015

    Part of public relations is making sure that the correct message is conveyed about a business or individual. While that certainly takes a certain degree of marketing magic, there is also a hidden element to it that sometimes goes unnoticed:…

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  • How to Handle Controversy in the Age of the Internet

    How to Handle Controversy in the Age of the Internet

    • Posted on January 9, 2013August 16, 2016

    For any business or public figure, finding your time in the spotlight brings certain responsibilities. Among them is being sure that any irresponsible actions you may have once wrestled with in the past must be put to rest. If there…

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  • Beauty Brands Turning to YouTube to Communicate their Message

    Beauty Brands Turning to YouTube to Communicate their Message

    • Posted on January 8, 2013June 30, 2015

    With beauty being a visual industry, it’s no surprise that the industry is turning to social video to engage with customers. The majority of beauty brands acknowledge that the use of social media channel is one the top sources of…

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  • Can Rebranding Save Your Image?

    Can Rebranding Save Your Image?

    • Posted on January 8, 2013June 30, 2015

    Rebranding your business can be a huge and daunting ordeal. However, this isn’t always the case. Maybe your logo just looks outdated or your website needs a fresh and modern redesign. If that’s the case, rebranding can actually be quite…

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  • Online Marketing Considerations for Professional Service Firms

    Online Marketing Considerations for Professional Service Firms

    • Posted on January 7, 2013June 30, 2015

    When working out a marketing strategy for your professional services company, it is fundamental to keep in mind that you’re not in the same boat as those businesses that are promoting products online. Your marketing tactics will differ drastically because…

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  • Mark Birnbaum & The Meatpacking District

    • Posted on January 3, 2013June 30, 2015

    Mark Birnbaum, Eugene Remm and others have made a radical change of the Meatpacking District, which not so many years ago was a less than desirable place.  Today the world has changed.  Some perceptions on the meatpacking district: “Not so…

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  • Why PR Needs to be a Part of your SEO Strategy

    Why PR Needs to be a Part of your SEO Strategy

    • Posted on January 2, 2013June 30, 2015

    Considering SEO (search engine optimization) and PR (public relations) as part of your marketing strategy has become ever so important due to the latest Google update. Google has put an end to sites that aggregate news to generate traffic. What…

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  • Big Brands are not Answering their Customers’ Tweets

    Big Brands are not Answering their Customers’ Tweets

    • Posted on December 28, 2012September 28, 2016

      According to a study from digital marketing firm Acquity Group, 71% of biggest retail brands are not responding to their customers’ tweets. The study included 50 retailers in Interbrand’s Report, Best Retail Brands, and from their findings they found…

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  • Brilliant Marketing: Taking Current events and Making it your Story

    Brilliant Marketing: Taking Current events and Making it your Story

    • Posted on December 28, 2012July 12, 2017

    The most common obstacle to generating consistent publicity for your brand is the often aggressive attack of current events which takes over just about every segment and opportunity.  In an otherwise routine news cycle, where random car accidents, harsh weather…

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  • An Attention Grabbing Headline is Essential for your Blog

    An Attention Grabbing Headline is Essential for your Blog

    • Posted on December 27, 2012June 30, 2015

    You’ve invested time developing a blog post topic, eloquently drafting and editing the content, compiling pictures, video and graphics, so now it’s time to slap on a header and upload your masterpiece. Wrong! Blogging 101 will tell you this is…

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  • Pinterest Privacy: What’s to Come?

    Pinterest Privacy: What’s to Come?

    • Posted on December 21, 2012June 30, 2015

    In today’s digital world, communications and consumers move quicker than ever before. Once something is said or done, it’s hard to put that genie back in the box.   As king of the hill, Pinterest naturally faces a lot of challengers…

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  • Diversified Online Approach is Best for Your Brand

    Diversified Online Approach is Best for Your Brand

    • Posted on December 20, 2012June 30, 2015

    If you know anything about the stock market, there is one message successful investors drill home at every opportunity: Diversify your investments. The approach makes complete sense. You don’t want to subject yourself to complete economic breakdown if some catastrophic…

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