As of late, healthcare has been on the minds of many. Not only is it a political topic that we can’t seem to get away from, but recent flu outbreaks have caused many to take a closer look at the effectiveness of their health care. That being said, any health PR firm is going to have their work cut out for them.
The problem at hand is a clear, yet difficult one: how can a health PR firm balance all of the regulations and controlling factors of the industry with trying to be creative and fresh in delivering an effective message?
Recent panels and heavy discussions within the industry have brought this point to light. Many PR experts and healthcare insiders are beginning to see the real need to not be so limited due to marketing plans and varying market research that often dictates the direction the message of healthcare is pushed. While the healthcare industry keeps close tabs on statistics and research, it is also beginning to understand the need to convey a clear message that will resonate with the surrounding community.
Of course, creativity plays a huge part in getting these messages across. In an industry that is often thought of as being dry and bland in terms of marketing, any health PR firm that hopes to be successful will need to rely more on creativity that a stiff and featureless series of reports and research studies.
Health communications often has legitimate issues with creating a brand or memorable message. The industry is stacked high with similar messages, so the trick is to make yourself stand out among the crowd. And without a PR agency equipped with the freedom to be creative, this is a difficult—if not nearly impossible—thing to accomplish. The ability of a health PR firm to hone in on authenticity in both approach and the local community can prove just as vital to spreading a health care message than generic advertising and studies that tend to cause audiences to zone out.
Bringing creativity into the realm of healthcare communications might be just what the doctor ordered.