May 28, 2024

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A Guide to Holiday Travel Marketing

couple on vacation stands with their luggage

The holiday season is a golden opportunity for travel businesses to boost their revenue and engage with customers in unique ways. From Thanksgiving to New Year’s, people are eager to explore new destinations or revisit old favorites. Crafting a successful holiday travel marketing campaign can help a business stand out and make the most of any festive season. 

Increased demand

The holiday season sees a surge in travel bookings as people take time off to celebrate with loved ones. A company’s holiday marketing efforts can tap into this heightened demand.

Gift-giving

Many holiday travelers are seeking the perfect gift, and travel experiences make excellent presents. By promoting travel packages and gift certificates, companies can attract gift shoppers.

Emotional appeal

The holidays are a time for nostalgia, family, and making memories. Craft campaigns that tap into these emotions to inspire travel.

Competition

Travel is a competitive industry, and during the holidays, it becomes even more so. Effective holiday marketing can help companies stand out from the crowd.

Starting early

Holiday planning often begins months in advance. Create the holiday marketing campaign well ahead of time. This gives companies a head start and allows them to build anticipation.

Understanding the target audience

Know the target audience‘s preferences and pain points during the holidays. That means knowing whether they’re looking for a cozy winter getaway, a sunny beach vacation, or a cultural city experience. Tailor the campaign to their desires.

Leveraging social media

Social media platforms are powerful tools for holiday marketing. Share engaging content, such as stunning destination photos, travel tips, and holiday-themed posts. Encourage user-generated content by creating a holiday-specific hashtag.

Creating holiday packages

Design travel packages that cater to holiday travelers. Include special amenities or experiences tied to the season, like a Christmas-themed dinner or a New Year’s Eve celebration.

Email marketing

Holiday email marketing is highly effective. Send out engaging newsletters with holiday travel ideas, special offers, and enticing visuals. Personalize emails to make customers feel valued.

Video marketing

Use videos to showcase holiday travel experiences. Create virtual tours, traveler testimonials, or behind-the-scenes glimpses of holiday preparations in the destinations.

Holiday-themed landing pages

Design landing pages with a festive touch. Include holiday imagery, special offers, and a clear call to action. Make it easy for visitors to book their holiday trips.

Remarketing

Implement remarketing campaigns to target users who have previously shown interest in the travel packages. Remind them of the company’s offerings and entice them to book.

Collaborating with influencers

Partner with travel influencers to promote holiday travel packages. Influencers can provide authentic experiences and reach a broader audience.

User-generated content (UGC)

Encourage travelers to share their holiday experiences on social media using a designated hashtag. Feature the best UGC on the business website and social platforms.

Mobile optimization

Ensure the website and booking process are mobile-friendly. Many travelers use smartphones and tablets to research and book their trips.

Customer support

Provide exceptional customer support, especially during the holidays. Quick responses to inquiries and excellent service can make all the difference.

Holiday giveaways

Host holiday-themed giveaways or contests on social media platforms. This can boost engagement and generate excitement.

Analytics and optimization

Regularly monitor the performance of holiday marketing campaigns. Analyze data to understand what’s working and what needs adjustment. Optimize those marketing strategies accordingly.

Read more from Ronn Torossian:

Ronn Torossian on LinkedIn
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Ronn Torossian on PRNews