Tag Archives: marketing

5 Tips to Improve Your PR Today


Even if your grasp of PR is solid and your communication is effective, it can always be better. If you don’t think so, look over your shoulder, because someone who is dedicated to being better is about to pass you by. If you’re ready to improve, here are some specific steps you can take to improve your public relations today. ... Read More »

Patagonia Makes Multi-Million-Dollar Statement


Patagonia has made political action a part of its brand presence in the marketplace for some time, but a recent announcement by the company may be the most extreme example to date. Patagonia recently said it would take the $10 million it saved thanks to recent tax cuts and invest those funds in environmental causes. In a communication that has ... Read More »

Florida Official Facing Tough Questions After Misuse Investigation Revealed


Hurricane Michael carved a path of horror and destruction from Florida’s “Emerald Coast” and Big Bend regions north through several Deep South states. The path of destruction has rescue, utility, and cleanup efforts going around the clock to help people put their lives back in order. But, even as thousands along Florida’s coast are still picking up the pieces, at ... Read More »

FIFA’s new female strategy

fifa marketing

It’s a well known fact that women have been sidelined in the sporting world. However, what appears to be an attempt to rebrand itself as a supporter of the ‘woman’s cause’, FIFA announced its first ever global strategy for women’s football, in what it describes as a attempt to “realise the full potential that exists within the women’s game”. The ... Read More »

Media Training Tips

Media Training Tips

There are dozens of great media training tips, but knowing the ones that can really make the most impact will get you ahead of that game. Let’s look at some of those, because being at the top of the ladder is always a good thing. Keep Calm There are going to be some jokers in most crowds who want to ... Read More »

10 Top Beauty Influencers in 2017

Michelle Phan Influencer

Forbes.com recently posted their list of top 10 beauty influencers. We agree with every one of their choices, but also offer you additional information on these 10 and at the end offer a list of another 15 beauty influencers of interest… Zoe Sugg is 27, lives in the UK, and posts under the name zoella. She has developed her own beauty products that ... Read More »

How to Use Social Media to Improve Brand Awareness

How to Use Social Media to Improve Brand Awareness

Social media is one of the most powerful tools in the modern world for many reasons, and it can provide a platform for streamlined communication that many other systems simply can’t match. Many businesses have started to see the value in advertising through social media, but there are subtle nuances to the process that can make or break a campaign ... Read More »

Local SEO Guide for 2017

Local SEO Guide for 2017

David Mihm has completed his rankings for the Local Search Ranking survey for 2017. This source has been helping businesses for years as they try to make sense of what people search for and how they should focus to increase their search engine rankings. David’s new company, Tidings, is helping businesses by connecting to local search industries. Here is a ... Read More »

Monopoly Switching It Up to Stay Relevant

Monopoly switching it up to stay relevant

It’s one of the longest running and most popular board games there is: Monopoly. Forget all the countless themed versions based on TV shows and movie franchises, the plain vanilla version has been a staple in American households for nearly a century. Read More »

Can these glasses really help the blind see?

Can these glasses really help the blind see?

Star Trek is known for “predicting” modern technology. Everything from touch screens, to Facetime to smartphones were all being used on the groundbreaking sci-fi program in the 60s. Now, we use them in real life every day. So, it’s really no surprise that Star Trek predicted another amazing scientific breakthrough. Remember the “glasses” Levar Burton’s character wore in Star Trek: ... Read More »

Pepsi Promotes Guilt-free Chips

Pepsi promotes guilt-free chips

Typically, when you’re slamming back potato chips, you’re not really worried about guilt or consequences. The big game is on, you’re at a party, or someone is hosting a cookout. There’s an air of fun and no real worry about tomorrow. Read More »

Can Under Armour Pull Out of Freefall?

Can Under Armour pull out of freefall?

Not long ago, Under Armour brand was the darling of the sports retail market. The company was making a major push against industry behemoths Nike and Reebok, by winning major celebrity endorsements and grabbing market share across multiple market segments. Based on the performances of those top tier celebrity endorsements, Under Armour should be riding a wave of unprecedented success. ... Read More »

Mattel has a tough holiday season

Mattel has a tough holiday season

When it comes to retail marketing, the final quarter of the year is crunch time. They need Black Friday and the subsequent holiday shopping season to go well in order to keep their head above water and finish the year enough into the black to invest in new ideas and different initiatives in the coming year. Read More »

Marketing to Moms with Tots

Marketing to Moms with Tots

Marketing to parents is a wide-open field, but you’ve got to have something that will both catch the eye of the parents as well as the tots. Make it something that will look good in pictures as well as in words and you could have a big seller. But one thing is certain: if you create products for children that ... Read More »

Trends in Social Media

When social media first began, with its projected marketing potential, critics claimed it wasn’t viable. Now social media platforms have many useful advertising options while still boasting ways to offer information for free. Every year new platforms emerge. According to Forbes magazine, the following social media technologies are predicted to dominate the industry in 2016. Read More »

The Whopperito: yes it’s real

The Whopperito: yes it’s real

Some have said Burger King will try anything to attempt to stay relevant in the fast food wars. Those folks may be right. The latest gambit? The Whopperito. While Tex-Mex joint Chipotle announced it would be debuting a burger-specific brand, BK decided to just combine the two concepts into a single entry. Read More »

Best Times to Post on Instagram

instagram time to post

As with any aspect of business, when you conduct certain activities often determines the success of it. For instance, most businesses know the best time to open a business is around 8 a.m. or 9 a.m., and that the best time to serve lunch is at noon. So when it comes to social media, which is also an important part ... Read More »

Marketing to Millennials with Pets

Millennials with Pets

Millennials have recently overtaken baby boomers in pet ownership, creating a whole new approach to marketing to pets. With Millennials delaying the addition of children to their families, more are opting to own pets. People between 20 to 34 are more likely to spend more money on their beloved pets, with more spur of the moment spending on toys and ... Read More »