Tag Archives: 5W PR News

Bundle Battle May Write the New Future for Media

Bundle battle may write the new future for media

The secret to cable TVs success was not “all the channels.” It was the fact that cable providers could package and sell “all the channels” together as one product. Sure, customers could add-on “premium” channels like HBO or Showtime, but you were still getting stuck with a bunch of channels you probably didn’t want and wouldn’t watch, just to get ... Read More »

Local SEO Guide for 2017

Local SEO Guide for 2017

David Mihm has completed his rankings for the Local Search Ranking survey for 2017. This source has been helping businesses for years as they try to make sense of what people search for and how they should focus to increase their search engine rankings. David’s new company, Tidings, is helping businesses by connecting to local search industries. Here is a ... Read More »

NFL breaks ground with Twitter live stream

The NFL sees the writing on the wall. People are watching less TV. MUCH less TV, and they are spending a lot of time – even when the TV is on – logged on to social media. So, how can the NFL maintain its fan base while also reaching out to fans and potential fans who would rather watch video ... Read More »

Americans have a sunnier outlook, can you capitalize ?

Listen to some, especially on social media on Mondays, and you might think the average American hates his job and his (or her) life. And given two recent metrics, there might be an explanation: overall, U.S. employers slowed their hiring over the month of August and the slowed raises in salaries as well. Less help and less money? Yes, those ... Read More »

What Happens When you Break your Client’s Trust

Client Trust is Key Trust – or consumer confidence – is one of the most expensive commodities any business or brand can invest in. It takes a lot to win that trust, but it’s much more expensive to buy back once that trust has been broken. Just ask Chipotle, Volkswagen or GM … or WhatsApp. The messaging app was hugely ... Read More »

Trends in Social Media

When social media first began, with its projected marketing potential, critics claimed it wasn’t viable. Now social media platforms have many useful advertising options while still boasting ways to offer information for free. Every year new platforms emerge. According to Forbes magazine, the following social media technologies are predicted to dominate the industry in 2016. Read More »

The Whopperito: yes it’s real

The Whopperito: yes it’s real

Some have said Burger King will try anything to attempt to stay relevant in the fast food wars. Those folks may be right. The latest gambit? The Whopperito. While Tex-Mex joint Chipotle announced it would be debuting a burger-specific brand, BK decided to just combine the two concepts into a single entry. Read More »

The Value of a Public Relations Degree

Public Relations Degree

Public relations is one of the most dynamic and flexible careers for the young professional and is steadily becoming a millennial favorite. Public relations specialists get opportunities to work with iconic brands and ambassadors, as well as travel, and network with other professionals at all levels. PR experts can choose work on a contract, freelancing, or employee basis. The possibilities ... Read More »

Christopher Burch: Entrepreneur Of The Month

If you go looking for descriptive words that work when talking about Chris Burch, there are many – billionaire, fashion guru, real estate investor, entrepreneur, father of six, or maybe even lucky. It would be easy to see all those things in the man and begin to believe that he was simply born under a lucky star. That’s until you ... Read More »

Marketing to Millennials with Pets

Millennials with Pets

Millennials have recently overtaken baby boomers in pet ownership, creating a whole new approach to marketing to pets. With Millennials delaying the addition of children to their families, more are opting to own pets. People between 20 to 34 are more likely to spend more money on their beloved pets, with more spur of the moment spending on toys and ... Read More »

3 Examples of Savvy Companies working with China

chinese companies public relations

China is the world’s second largest economy, and their middle class is growing by the day. So those companies managing to join the Chinese economy are likely to rapidly increase their volume of business quickly if their product hits the sweet spot. In 2012 the upper-middle class in China made up about 14 percent of households in urban areas. Analysts ... Read More »

Fox Brands Trump as a Liar

trump 5wpr

The rift between the GOP frontrunner for POTUS and Fox News continues to widen. After Trump vowed to skip the most recent Republican Primary debate, Fox released reports stating Trump is lying about its debate ad rates. The direct attack against Trump is evidence of Fox’s interesting and somewhat unprecedented position: declared adversary of its party’s leading candidate. Some are ... Read More »

The Downside of Social Media

Social Media Negative

Social media has changed the way people chat and do business one platform at a time. Whether it’s Twitter, Facebook, or Instagram, virtually any business anywhere runs a social media account to boost its image and connect with consumers. While this remains an important part of reaching the public, consumers no longer use social media to watch companies do good. ... Read More »

Mastering Media Coverage: A Quick How-To Guide

5WPR MEDIA RELATIONS

Despite the fact they’re both in the business of media, public relations professionals and journalists approach their work very differently. Fewer journalists to pitch to combined with an increasingly competitive media landscape means thinking like both a public relations professional and a journalist is important. Assisting reporters with their work offers lasting benefits. Follow these five tips from 5W PR ... Read More »

Run a Great PR Campaign for a Kids Brand with These 3 Steps

public relations kid brand

When it comes to running a successful PR campaign for companies selling products to children and tweens, it is important to remember a few key ideas. We’ve come up with three ideas that are very important as you create and present your PR campaign to customers. Remember Mom. Sure you’re advertising may be targeted to children just as much as ... Read More »

When Hollywood invades YouTube, what happens next?

hollywood invades youtube

YouTube has long been considered the place where no-names with big talent can try to get their big break. And it’s worked for quite a few current big names in the music business. But for moviemakers – the actual natural users of YouTube – the social media platform has been less of a springboard. But Ronn Torossian says Brian Robbins ... Read More »

Education PR: What Matters Most

education public relations

From preschool to graduate school, one educational principle remains a debate: What constitutes the “best” school, and how can a student – or a parent – measure this success? This is a question that all educational institutions, public or private, must answer when planning their annual public relations campaigns. But, they cannot stop there if they wish to be successful. ... Read More »

Three Ways to Control the Message

control the message

In most PR situations, there comes a point when you need to take control of the narrative, and define the conversation. The best case scenario is when you start the conversation with a planned campaign, and continue to control the narrative throughout. However, this is also not how things usually happen. In a public relations scenario, there are infinitely more ... Read More »