No matter what type of business you have, you'll need to implement an effective marketing plan to let potential clients know about the products and services you offer. Using public relations to your advantage can help your business to gain a positive reputation in the community and could make you a significant professional force in your industry. CEO of 5WPR Ronn Torossian offers some effective solutions for boosting your business' image and retaining loyal customers.
How your business can use PR to to gain buzz and sales
Build Business-to-Business Relationships
It's essential that you form favorable relationships with other companies in your area, especially the ones that also cater to your client base. Ask these businesses to provide discounts for your customers when the customers patronize their business and mention your company. Feel free to return the favor so you can build a positive professional relationship that will help both companies to thrive. This not only gives customers a more positive impression of your organization, but makes your company look great in the business world as well.
Use Social Media Wisely
When you're promoting your company on social media networks on Twitter or Facebook, remember to engage in conversation with your clients instead of simply pushing your product onto them. Answer any questions potential and existing clients post about your services, and do so in a timely manner. You may also learn from the ideas and suggestions that people post online. Make sure that you always present your company as an organization that cares about the needs and wants of consumers. This public relations tactic will likely prompt people to use word-of-mouth marketing to promote what your business has to offer.
Organize Games and Contests
Involving the public in a fun way is an excellent public relations tactic. For instance, provide a free or discounted clothing item to the customers who promote your boutique to a certain amount of customers. Or, host a contest for patrons who want to post videos of creative ways they use the food items you sell to make nutritious recipes. Post the winner's video on your website and offer a prize package to the winner and runners-up. These tactics are sure to get people talking about your company and could result in more sales.
Host Events for Free
You can encourage people to be ambassadors for your brand by hosting a free event. During the event, offer coupons and promotions, particularly for customers who follow you on social media or subscribe to your blog. This public relations tactic shows appreciation to those who have been loyal to your company and gives patrons a chance to interact with your business in a more direct way. For instance, each time a customers comments on your blog or likes one of your promotional photos on Facebook, send an online coupon to the customer. Or, offer the customer a discount when he/she attends your free community event. Customers love to know that you're listening to their suggestions and value their feedback. The more you use these types of suggestions to grow your business, the more customers you are likely to attract. It's important to remember that stellar customer service is also one of the best public relations methods. A friendly smile, an attentive staff and prompt attention to customer complaints will help your company to thrive for years to come.