Knowledge is power – that’s not a new concept, but it is a true one. So whatever you can do to learn more about financial technology apps and thinking, the better the marketing campaigns you prepare are likely to be. There are events, conferences, and training sessions that are held about Fintech, so attending those will give you a good start. You’ll gain knowledge, but you’ll also make contact with other experts in the field.
If you’ve already achieved expert status in a Fintech aspect, then maybe it’s time to offer your services at one or more of the upcoming events. Prepare a presentation that you can share, or arrange to set up a booth, if they have them, with products and information that you can share. Create networking opportunities. If you do a presentation, see if you can record that to add to your website or YouTube.
Speaking of Video …
Fintech combines financial issues with technology, so part of the expectation is that products and services are cutting edge. As society has become used to social media, more people are looking for the easiest ways to get information in the presentations they gravitate toward. Video is probably the most effective tool available for building your brand, no matter what sector your business is in. But the tech part of fintech is a perfect match for video marketing.
If your product is something new and innovative than show what it can do in a video presentation and demonstrate how it works, how easy it is to use, what amazing result can be obtained when the product is put through its paces. Let the video do your marketing. But remember … techies are not going to be easily impressed by something that feels “home made.” They want professional appearance and high definition photography or animation.
While We’re Talking About Online and Social Media …
Make sure the content you offer is specific and geared toward your target audience, most likely that group will include millennials. That means that everything also needs to be compatible and easy to use from mobile devices. If you ignore this, then you’ll be throwing away your marketing dollars. The numbers continue to rise on how many people connect frequently with the internet and all it offers while using their smartphones and wireless tablets.
Another Thing to Remember …
You will want to work on two additional items simultaneously. Those are building/maintaining your current customer base and keeping trust. There are too many incidents happening every year of companies not maintaining trust with their clients. In some cases that will require complete transparency and honesty. In other situations, you need to recognize that whatever your personal opinions on an issue (i.e. politics, gender issues, and religion to name a few), expressing that opinion will cement your hold with some of the people and drive a wedge between you and others. It’s just safer to keep those opinions to yourself and offer great services and products. That’s enough unless your product is inherently tied to one of those tricky issues. Obviously, a laser gun manufacturer might be a strong proponent of the right to bear arms.
Taking that stand is part of the business you do.
5WPR has extensive experience in fintech Public Relations.
Ronn Torossian is the Founder and CEO of the New York based public relations firm 5WPR: one of the 20 largest PR Firms in the United States.